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Peri Pakroo
Peri Pakroo is the founder, Publisher and Editor of Pyragraph, an online creative career and lifestyle magazine.

Outside her work with Pyragraph, Peri is a business author and coach, specializing in creative and smart strategies for self-employment and small business. She has started, participated in, and consulted with businesses and nonprofits for more than 20 years. Her focus is helping people build structure for their passions to find success on their own terms.

After graduating from law school but opting for a career in publishing rather than practicing law, Peri began editing and writing for Nolo, specializing in small business and intellectual property issues. She is the author of the top-selling Nolo titles The Small Business Start-Up Kit (national and California editions), The Women's Small Business Start-Up Kit, and Starting and Building a Nonprofit, and has been featured in numerous national and local publications including Entrepreneur, Real Simple, Investors Business Daily, and BusinessWeek.

Peri accidentally started her first band The Moist Towelettes at the age of 40 with her husband Turtle O’Toole. Since then she has played in a number of bands including the blurts and her own downer-country project, Peri & the FAQs.

In 2012, Peri saw the need for a resource featuring the voices of a wide range of creative workers and the many different career paths they take. She founded Pyragraph to fill this need.

Entries by Peri Pakroo

Getting Knocked in the Head

(0) Comments | Posted April 22, 2013 | 12:44 PM

"My name is Peri Pakroo, and I live at 512 E. Fox Dale Court."

These were the first words that tumbled out of me to my bewildered cousin Parisha after falling and hitting my head (hard) in the ladies' locker room of the Fox Point pool when I was...

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Strong Brands Depend on Systems and Consistency

(0) Comments | Posted April 24, 2012 | 2:27 PM

It may sound obvious, but a crucial element of a winning brand is consistent, reliable delivery of its products or services. If consistency and reliability is a problem for your business, you're going to have a really hard time developing great word-of-mouth and an excellent reputation for your brand.


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Life Lessons From Trale Lewous

(0) Comments | Posted April 17, 2012 | 11:20 AM

Last night I had a little music gig playing at a sweet little bar/restaurant venue downtown (Blackbird Buvette if you're in the neighborhood), and it was fun even if it sometimes devolved into a bit of a train wreck. The band I've been playing with is in transition...

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Systematize One Process at a Time

(0) Comments | Posted June 20, 2011 | 6:00 PM

It can seem like such an insurmountable burden to develop business systems, operational policies and procedures -- including finalizing them in writing, which is an essential step -- but the thing is, you don't need to do this for every single aspect of your business. Here are some quick tips...

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Don't Just Start a Business -- Start the Right One

(1) Comments | Posted June 3, 2010 | 10:55 AM

Most prospective entrepreneurs I meet already know they want to be self-employed, but they're less sure of exactly what kind of business they want to run. (Sorry, "One that makes a lot of money" or "One where I can set my own schedule" are not specific enough answers.) Most people...

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Six Tips for Women Entrepreneurs

(0) Comments | Posted May 6, 2010 | 10:44 AM

More women than ever before are grabbing the reins and starting their own businesses. The number of women-owned small businesses is growing approximately twice as quickly as the national average for all start-ups.

For entrepreneurs of all stripes -- women and men included -- the pre-start-up phase is typically...

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