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Perry Yeatman
Perry Yeatman is a Principal & CMO at Mission Measurement, author of the award-winning book Get Ahead by Going Abroad ( and CEO of Perry Yeatman Global Partners. Previously she was an SVP at Kraft Foods and President of the Kraft Foods Foundation. Today, Perry is using her 25+ years of business experience to tackle some of the world's toughest social issues. She is on the Advisory Board of the Clinton Global Initiative (CGI) and the Corporate Partnerships Council for Save the Children. She currently lives with her family in the Washington DC area.

Entries by Perry Yeatman

How to be an "Intrapreneur"

(2) Comments | Posted March 3, 2016 | 2:41 PM

Every great innovation begins with an idea. Every great achievement requires a champion. Scientists. Explorers. Adventurers. Entrepreneurs.

For centuries, intrepid individuals have been tackling problems and seizing opportunities others either couldn't or wouldn't. And by doing so they have changed the way we live and work, time and again.


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Technology: Friend or Foe?

(1) Comments | Posted January 19, 2016 | 6:13 PM

Many people, especially those of us over 50, frequently bemoan the fact that "technology" is confusing, constantly changing and/or costing us jobs. And I can't argue with that. There is no denying that for those of us who weren't born living with bits and bytes, technology can be confusing. And...

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Follow Zuckerberg's Lead: Combine Philanthropy and Social Business

(0) Comments | Posted December 7, 2015 | 4:27 PM

Zuckerberg and other tech titans are maximizing their impact by dividing "charitable dollars" between philanthropy and social businesses.

As we approach the holiday season, and the tax year end, many of us begin to think about making our charitable donations. This December, instead of just writing checks to the same...

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Why the Clinton Global Initiative Is More Important Than Ever

(3) Comments | Posted October 29, 2015 | 5:22 PM

This week, the Clinton Foundation will release its quarterly list of donors, including members and sponsors of the Clinton Global Initiative (CGI). As someone on this list, I want to share why I choose to support the work of CGI and its parent foundation.

It's now...

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Why the Social Sector Needs M&A

(0) Comments | Posted September 26, 2015 | 2:49 PM

Why the social sector needs M&A :
How bringing business principles to the social sector will drive efficiency and effectiveness

For years I've been straddling the worlds of business and philanthropy. First as a corporate executive and now as a consultant helping companies meaningfully leverage social impact to drive...

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Don't Make Your Shoppers Feel Like Scrooges

(0) Comments | Posted December 5, 2014 | 2:26 PM

Would you like to contribute $1 to education? $5 to eradicate cancer? $10 to support homeless pets? Questions like these are an increasingly common part of the retail experience for shoppers who get hit up for donations at cash register after cash register. And, this season there seem to be...

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Capturing Consumer Demand for Social Impact

(0) Comments | Posted October 23, 2014 | 1:58 PM

My Mission Measurement colleague, Sue Tobias, and I were struck by a recent BCG report entitled "An Imperative for Consumer Companies to Go Green." This report highlights the increasing consumer preference for "organic, natural, ecological, fair trade" and other socially responsible products. Notably it indicates that even in historically difficult...

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New Research Simultaneously Helps CMOs and Society

(0) Comments | Posted September 16, 2014 | 10:20 AM

As a CMO myself, I'm experiencing firsthand the profound changes in the marketplace and in how we provide value for clients, consumers or customers. Amidst these changes, one of the developments my colleague, Leeatt Rothschild, and I are most excited about is the growing importance of social value drivers for...

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You Can Have It All! A 3-Step Plan to Show You How

(1) Comments | Posted May 7, 2014 | 11:04 AM

Every Mother's Day, after another year of hand-wringing and questioning about whether women can have it all -- can we really have great careers, great marriages and be great moms/daughters/friends, etc.? -- I still feel compelled to write this blog, even after more notable people have weighed in. Why? Because...

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End the Dread of the AGM

(0) Comments | Posted April 8, 2014 | 3:02 PM

Last week, the Wall Street Journal ran a piece called "Social Causes Come Calling". It reminded me (in case the numerous shareholder ballots in my inbox hadn't already) that its annual meeting season again. This is the time of year when Boards, CEOs, IR and Corporate Affairs executives...

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Why Traditional CSR Is Not Enough

(0) Comments | Posted February 27, 2014 | 7:00 PM

My colleague, Sue Tobias, and I have been talking a lot recently about how companies investing in CSR are more concerned about ROI than ever before. We see it in the market. We see it with our clients. We think there are a number of factors driving this concern.

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Outcomes: The Key to Achieving Social Impact

(0) Comments | Posted January 27, 2014 | 6:08 PM

Today's funders and many other social-sector stakeholders represent a new generation of "value-seekers." Rather than investing in social programs that meet some arbitrary effectiveness threshold or proffer anecdotal success stories, they want to see real changes in the outcomes they care most about, and at a reasonable cost.


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Four Simple Tips to Maximize Your ROI When Giving Back

(0) Comments | Posted December 6, 2013 | 8:07 AM

"Giving Tuesday" has come and gone but if you are like me, you still may not have finished making all of your charitable giving decisions for the year. If so, then perhaps on this occasion procrastination has served you well since I recently got some great advice from friend and...

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The Government Shutdown Isn't Because of a Resource Problem

(0) Comments | Posted October 8, 2013 | 1:18 PM

It's been a while since I blogged but my partner, Jason Saul, and I were talking recently and after that conversation we just felt compelled to say something about this situation. So, here it is...

We're all frustrated by the government's failure to do its job. What's worse, it...

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Tackling Food Insecurity Will Take the G20 and the B20 (and the Rest of us Too!)

(1) Comments | Posted June 15, 2012 | 8:31 PM

It seems pretty obvious that food is a prerequisite to life and prosperity for anyone and everyone. Despite this, more than 850 million people still go hungry. And given rising consumption rates (driven by increasing populations and burgeoning middle classes) combined with natural resource constraints (land, air and water) without...

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Being a Mom Doesn't Hurt Your Chances of Being a CEO -- It Can Actually Help Them!

(0) Comments | Posted May 11, 2012 | 3:35 PM

I've been thinking about this for a long time. I am frequently asked questions about this from students or other female professionals as I represent my company or promote my book around the world. So, this Mother's Day I just had to speak out about combining motherhood with paid employment....

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Lessons Learned From the Frontlines of Multi-Stakeholder Partnerships

(1) Comments | Posted May 1, 2012 | 1:17 PM

At a State Department impact investing event on Friday (great event, by the way -- go Kris and Lala!), I was asked to speak about why and how companies can engage successfully in long-term impact investing. I've discussed the benefits for companies in an earlier HuffPost blog, so...

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The First Female President Will be a Girl Scout -- I'm Sure!

(22) Comments | Posted February 4, 2012 | 9:59 AM

I'm not much of a betting person but I am very confident about this. This Wednesday, I attended a reception on Capitol Hill to celebrate the Girl Scouts 100th anniversary. And while that milestone is important and their history is one to be proud of for sure, what I really...

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Workplace Wellness: Secret Ingredient to Fighting NCDs Based on Report Released at Davos

(3) Comments | Posted January 26, 2012 | 7:00 PM

Those "cushy" desk jobs, while nice to have, especially during this time of sustained high unemployment, may be slowly doing us in. Yes, while we're all probably happy to be employed, we can't ignore that many of today's sedentary work environments can produce "heavy" consequences. Overall, workplace safety has pretty...

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"Sustainable Consumption" Is Not an Oxymoron. It's Not Optional, Either

(26) Comments | Posted January 26, 2012 | 2:18 PM

This week, as world leaders converge on Davos for the World Economic Forum's annual meeting, a relatively new topic will be front and center on the agenda for many of the world's largest consumer products companies... namely, how to do more with less.

Yes, while "sustainability" has been and continues...

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