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Peter A. Georgescu
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Peter A. Georgescu is the author of “The Constant Choice – An Everyday Journey From Evil Toward Good,” available on January 29, 2013.

He is also Chairman Emeritus of Young & Rubicam Inc., a network of preeminent commercial communications companies dedicated to helping clients build their businesses through the power of brands. He served as the company’s Chairman and CEO from 1994 until January 2000.

Elected as the company’s eighth CEO in 1994, Mr. Georgescu was the first chairman of Young & Rubicam Inc. born outside of the United States. His career spanned 37 years including top management experience, both in the United States and Europe. Mr. Georgescu has been instrumental in developing the integrated communications strategy that has shaped the course of Young & Rubicam’s progress and became the standard for industry thinking. He has served as President of Y&R Advertising, as well as President of Young & Rubicam’s former international Division.

Under Mr. Georgescu’s leadership, Young & Rubicam successfully transformed from a private to a publicly-held company. During his tenure, Young & Rubicam built the most extensive database on global branding and, from its findings, developed a proprietary model for diagnosing and managing brands. Within the marketing community, he is known as a leading proponent of creating unified communications programs, agency accountability for measuring the impact of communications programs, and structuring value-based agency compensation. In recognition of his contributions to the marketing and advertising industry, Mr. Georgescu was elected to the Advertising Hall of Fame in 2001.

Mr. Georgescu immigrated to the United States from Romania in 1954. He was educated at Exeter Academy, received his B.A. with cum laude honors from Princeton and an MBA from the Stanford Business School.

Mr. Georgescu’s belief in the power of education has fueled his involvement with organizations such as A Better Chance and Polytechnic University, both of which he has served as a member of their Boards of Directors. The University of Alabama and Cornell College in Iowa have awarded Mr. Georgescu honorary doctorate degrees. Mr. Georgescu is also the recipient of the Ellis Island Medal of Honor.

Mr. Georgescu continues to serve as a board member of a publicly registered company, Geeknet. Previously, he has served on the Boards of Levis Strauss, Toys R Us, EMI Recorded Music, International Flavors & Fragrances and Briggs & Stratton. He is currently Vice Chairman of New York Presbyterian Hospital and is a member of the Council on Foreign Relations.

In 2006 Mr. Georgescu published his first book “The Source of Success” --- asserting that personal values and creativity are the leading drivers of business success in the 21st Century.

Entries by Peter A. Georgescu

Can Politics Stay Local?

(0) Comments | Posted September 11, 2014 | 12:47 PM

We spoke with Paul Linden-Retek via Skype recently: he was back in Prague, where he was born, doing research on the relationship between national cultures and the constitutional structure of the European Union. It sounds pretty dry. Yet it's really the story of his life, which has been a tutorial...

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Invest in the Creative Economy

(0) Comments | Posted September 4, 2014 | 9:19 AM

Anyone who steps back and looks clearly and honestly at our current economy knows we're on a slippery slope. Indicators of recovery right now are fragile and, in many cases, illusory. Unemployment numbers generally don't account for the growing ranks of the permanently unemployed. The startling first quarter dip in...

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Clicks for Bricks

(0) Comments | Posted August 21, 2014 | 5:19 PM

In Berlin, my lifelong employer, Young & Rubicam, has begun building a place of worship designed to serve all of the world's three monotheisms: Judaism, Christianity and Islam. When it's complete, The House of One will have three separate wings -- one to serve as a synagogue, one...

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Pre-High School for the Poor

(0) Comments | Posted August 14, 2014 | 3:18 PM

For more than a decade, a wonderful experiment in providing a world-class education for the poor and underprivileged--mostly Latino and African-American students--has been turning out successful students in Durham, North Carolina. The school selects based on income, not race: all students must quality for the federal meal program. The school's...

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Advertising for the Good

(0) Comments | Posted July 31, 2014 | 7:13 AM

My wife Barbara and I are back in Chautauqua for the 2014 season, two of our favorite months in the year, full of lectures, performances, and beautiful Finger Lakes weather. It's a community founded in 1874 as a camp for training Sunday School teachers and has, over the years, become...

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Never Seconds

(0) Comments | Posted July 16, 2014 | 6:22 PM

Two years ago, a nine-year old girl in Scotland told her father she wanted to be a journalist. She didn't want to wait. So her father suggested a blog about her school lunches. Together they figured out how to set one up, and called it Never Seconds, because...

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Food for Thought

(0) Comments | Posted July 9, 2014 | 10:11 PM

Any snowbird who summers in the Northeast and winters in Florida will, at one point or another, inevitably think one of two things: "Wegmans supermarkets remind me of Publix." Or: "Publix supermarkets remind me of Wegmans." Wegmans has stores throughout New York and in a few locations out of state....

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Salvaging Lives

(0) Comments | Posted June 25, 2014 | 4:04 AM

Sister Tesa Fitzgerald is devoted to motherhood. As a nun in the order of Saint Joseph of Brentwood, she lives and works in Queens, running the organization she founded, Hour Children, to serve as a halfway house for women emerging from prison. The mission is to help them become the...

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Investment, Innovation, Jobs

(0) Comments | Posted June 18, 2014 | 10:38 AM

I believe the American economy can do some crucial things to put itself on a much more robust path toward growth. First, though, we all have to get a clear picture of what's kept the recovery so frail since 2008 -- factors in place long before the near-collapse of the...

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Giving Tuesday

(0) Comments | Posted June 11, 2014 | 6:31 PM

We already have a Thursday dedicated to giving thanks every year. How about a Tuesday devoted to just giving. (The thanks will be coming back at you all on its own.) That was the notion behind #GivingTuesday, a movement devoted to creating a national holiday to encourage voluntarism and charity....

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Dorothy Height's Quiet Leadership

(0) Comments | Posted June 5, 2014 | 12:25 PM

It's possible that what makes me admire Dorothy Height more than anything is the fact that I didn't know she existed until Google wove her face into its logo recently. As a result, most major newspapers published quick stories about her exemplary life. You could sum up the heart of...

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Sustainable Shareholder Value

(0) Comments | Posted May 30, 2014 | 10:59 AM

Unilever is one of the largest and most influential companies in the world. Few people would be able to identify what it does, though its brands are household names: Lipton, Dove, Ben and Jerry's, Pond's, Vaseline, Ragu, and many many others. It was once called "the world's most difficult corporate-management...

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A Case Against Certainty

(75) Comments | Posted May 21, 2014 | 12:53 PM

A piece in The Atlantic, by Paul Bloom, not long ago, took for granted a few issues that may not have been settled to everyone's satisfaction quite yet. He asserts, as many scientists do now, that human beings are strictly physical creatures, that (with some small exceptions allowed...

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Workplace Heroism

(0) Comments | Posted May 14, 2014 | 1:36 AM

On November 25, 2008 a group of Islamic terrorists invaded and lay siege to the building all employees and guests of the Taj Mahal Palace Hotel in Mumbai. Remarkably all the employees chose to remain in the building, rather than flee to safety as they were instructed to do in...

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Capitalism With a Conscience

(2) Comments | Posted May 7, 2014 | 3:21 PM

Whole Foods is one of those companies that deserves to be successful. It's an amazing story and it deserves to be celebrated as an example for other business leaders in a time when our economy desperately needs new ventures that generate both jobs and profit in an ethical and responsible...

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Our Culture's Debt to Jesus

(0) Comments | Posted May 1, 2014 | 5:42 PM

In one of his essays from half a century ago included in Is God Happy?, the Polish philosopher Leszek Kolakowski examined how Jesus shaped the history of Western culture -- not as a theological, mythologist or psychologist -- but simply as a layman seeing how the words of Jesus made...

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Southwest Shares

(0) Comments | Posted April 24, 2014 | 5:15 PM

Southwest Airlines remains one of the most remarkable success stories in American business over the past quarter century. After its first year as a start-up, Southwest has been profitable for 39 consecutive years. It has consistently ranked high in Fortune Magazine's "100 Best Companies to Work For in America." Part...

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An Immigrant's American Success

(0) Comments | Posted April 10, 2014 | 3:42 PM

A fantastic book came our way recently, and it turned out to be a reminder that the classic American success story still holds water. In this case, a whole lot of water. Maybe it seems powerful and true because it reminds me of my own history: an immigrant child comes...

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Making It Easier to Be Good

(0) Comments | Posted April 2, 2014 | 7:48 PM

It's no surprise when American bishops talk about canonizing Dorothy Day as a saint, as they've done in recent years. For me, her life embodies the heart of Christianity because of the way she constantly tried to translate her faith into good works. She never stopped striving to make a...

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Google Shows Us the Way

(0) Comments | Posted March 27, 2014 | 2:21 PM

I'm always on the lookout for little green shoots of sanity in the world of business. In a realm largely devoted to enriching its investors and top executives, occasionally a business -- even one with a household name -- will do the right thing. Few public companies now take all...

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