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Peter A. Georgescu
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Peter A. Georgescu is the author of “The Constant Choice – An Everyday Journey From Evil Toward Good,” available on January 29, 2013.

He is also Chairman Emeritus of Young & Rubicam Inc., a network of preeminent commercial communications companies dedicated to helping clients build their businesses through the power of brands. He served as the company’s Chairman and CEO from 1994 until January 2000.

Elected as the company’s eighth CEO in 1994, Mr. Georgescu was the first chairman of Young & Rubicam Inc. born outside of the United States. His career spanned 37 years including top management experience, both in the United States and Europe. Mr. Georgescu has been instrumental in developing the integrated communications strategy that has shaped the course of Young & Rubicam’s progress and became the standard for industry thinking. He has served as President of Y&R Advertising, as well as President of Young & Rubicam’s former international Division.

Under Mr. Georgescu’s leadership, Young & Rubicam successfully transformed from a private to a publicly-held company. During his tenure, Young & Rubicam built the most extensive database on global branding and, from its findings, developed a proprietary model for diagnosing and managing brands. Within the marketing community, he is known as a leading proponent of creating unified communications programs, agency accountability for measuring the impact of communications programs, and structuring value-based agency compensation. In recognition of his contributions to the marketing and advertising industry, Mr. Georgescu was elected to the Advertising Hall of Fame in 2001.

Mr. Georgescu immigrated to the United States from Romania in 1954. He was educated at Exeter Academy, received his B.A. with cum laude honors from Princeton and an MBA from the Stanford Business School.

Mr. Georgescu’s belief in the power of education has fueled his involvement with organizations such as A Better Chance and Polytechnic University, both of which he has served as a member of their Boards of Directors. The University of Alabama and Cornell College in Iowa have awarded Mr. Georgescu honorary doctorate degrees. Mr. Georgescu is also the recipient of the Ellis Island Medal of Honor.

Mr. Georgescu continues to serve as a board member of a publicly registered company, Geeknet. Previously, he has served on the Boards of Levis Strauss, Toys R Us, EMI Recorded Music, International Flavors & Fragrances and Briggs & Stratton. He is currently Vice Chairman of New York Presbyterian Hospital and is a member of the Council on Foreign Relations.

In 2006 Mr. Georgescu published his first book “The Source of Success” --- asserting that personal values and creativity are the leading drivers of business success in the 21st Century.

Entries by Peter A. Georgescu

Faith in the Impossible

(4) Comments | Posted November 13, 2014 | 4:31 PM

Entitled Opinons is a gem of a podcast. It began almost a decade ago, offering intelligent and informed discussion about a variety of subjects: art, literature, music, philosophy and science. It's hosted by Robert Harrison, a professor at Stanford University, my alma mater. In April, Harrison spoke with a philosopher...

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CEO of Second Chances

(0) Comments | Posted November 5, 2014 | 2:04 PM

Lynn Tilton is one of the few self-made female billionaires in the country. As the founder of Patriarch Partners, she manages 75 different companies, serving as CEO for a handful of them. Her firm's revenues? More than $8 billion. I met her recently, through my wife Barbara, who is a...

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Freedom and Responsibility

(0) Comments | Posted October 23, 2014 | 12:58 PM

B.F. Skinner, the father of behaviorism, titled his seminal work, Beyond Freedom and Dignity. The title gave away his central thesis, that we are utterly determined to behave in certain ways by our previous "conditioning." We have no free will, and thus no dignity. We are essentially automatons, and if...

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Real Values vs. Shareholder Value

(2) Comments | Posted October 16, 2014 | 8:10 AM

When Boeing merged with McDonnell-Douglas in 1997, there ensued a cultural power struggle between Boeing engineers and McDonnell-Douglas bean counters. If I say Wall Street won this battle, will that tell you who came out on top? In the end, Boeing went against the grain of its deepest cultural values...

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The Only Way to Win

(0) Comments | Posted October 8, 2014 | 6:18 AM

Few business stories have Hollywood endings like the one Market Basket enjoyed recently when it defeated a hostile takeover. That may not be quite the right term for what almost happened. It was an internal power struggle that turned into an astonishing tale of employee and customer loyalty. Five family...

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Jack Mook: Soldier, Cop, Coach, Savior

(1) Comments | Posted October 2, 2014 | 3:54 PM

Imagine you've been a cop for years in a tough city. You harden yourself to the things you see and try not to bring them home at night. You do what you have to do, and it's hard work, exhausting sometimes. As a detective, you spend more time observing bad...

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The Courage of Compassion

(0) Comments | Posted September 25, 2014 | 12:20 PM

I recently learned about the story of Irena Sendler, a Catholic hero in Poland during WWII who helped save thousands of Jewish children by smuggling them out of the Warsaw Ghetto before their families could be seized and sent to the death camps. She could see what was at hand...

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Can Politics Stay Local?

(0) Comments | Posted September 11, 2014 | 1:47 PM

We spoke with Paul Linden-Retek via Skype recently: he was back in Prague, where he was born, doing research on the relationship between national cultures and the constitutional structure of the European Union. It sounds pretty dry. Yet it's really the story of his life, which has been a tutorial...

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Invest in the Creative Economy

(0) Comments | Posted September 4, 2014 | 10:19 AM

Anyone who steps back and looks clearly and honestly at our current economy knows we're on a slippery slope. Indicators of recovery right now are fragile and, in many cases, illusory. Unemployment numbers generally don't account for the growing ranks of the permanently unemployed. The startling first quarter dip in...

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Clicks for Bricks

(0) Comments | Posted August 21, 2014 | 6:19 PM

In Berlin, my lifelong employer, Young & Rubicam, has begun building a place of worship designed to serve all of the world's three monotheisms: Judaism, Christianity and Islam. When it's complete, The House of One will have three separate wings -- one to serve as a synagogue, one...

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Pre-High School for the Poor

(0) Comments | Posted August 14, 2014 | 4:18 PM

For more than a decade, a wonderful experiment in providing a world-class education for the poor and underprivileged--mostly Latino and African-American students--has been turning out successful students in Durham, North Carolina. The school selects based on income, not race: all students must quality for the federal meal program. The school's...

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Advertising for the Good

(0) Comments | Posted July 31, 2014 | 8:13 AM

My wife Barbara and I are back in Chautauqua for the 2014 season, two of our favorite months in the year, full of lectures, performances, and beautiful Finger Lakes weather. It's a community founded in 1874 as a camp for training Sunday School teachers and has, over the years, become...

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Never Seconds

(0) Comments | Posted July 16, 2014 | 7:22 PM

Two years ago, a nine-year old girl in Scotland told her father she wanted to be a journalist. She didn't want to wait. So her father suggested a blog about her school lunches. Together they figured out how to set one up, and called it Never Seconds, because...

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Food for Thought

(0) Comments | Posted July 9, 2014 | 11:11 PM

Any snowbird who summers in the Northeast and winters in Florida will, at one point or another, inevitably think one of two things: "Wegmans supermarkets remind me of Publix." Or: "Publix supermarkets remind me of Wegmans." Wegmans has stores throughout New York and in a few locations out of state....

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Salvaging Lives

(0) Comments | Posted June 25, 2014 | 5:04 AM

Sister Tesa Fitzgerald is devoted to motherhood. As a nun in the order of Saint Joseph of Brentwood, she lives and works in Queens, running the organization she founded, Hour Children, to serve as a halfway house for women emerging from prison. The mission is to help them become the...

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Investment, Innovation, Jobs

(0) Comments | Posted June 18, 2014 | 11:38 AM

I believe the American economy can do some crucial things to put itself on a much more robust path toward growth. First, though, we all have to get a clear picture of what's kept the recovery so frail since 2008 -- factors in place long before the near-collapse of the...

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Giving Tuesday

(0) Comments | Posted June 11, 2014 | 7:31 PM

We already have a Thursday dedicated to giving thanks every year. How about a Tuesday devoted to just giving. (The thanks will be coming back at you all on its own.) That was the notion behind #GivingTuesday, a movement devoted to creating a national holiday to encourage voluntarism and charity....

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Dorothy Height's Quiet Leadership

(0) Comments | Posted June 5, 2014 | 1:25 PM

It's possible that what makes me admire Dorothy Height more than anything is the fact that I didn't know she existed until Google wove her face into its logo recently. As a result, most major newspapers published quick stories about her exemplary life. You could sum up the heart of...

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Sustainable Shareholder Value

(0) Comments | Posted May 30, 2014 | 11:59 AM

Unilever is one of the largest and most influential companies in the world. Few people would be able to identify what it does, though its brands are household names: Lipton, Dove, Ben and Jerry's, Pond's, Vaseline, Ragu, and many many others. It was once called "the world's most difficult corporate-management...

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A Case Against Certainty

(75) Comments | Posted May 21, 2014 | 1:53 PM

A piece in The Atlantic, by Paul Bloom, not long ago, took for granted a few issues that may not have been settled to everyone's satisfaction quite yet. He asserts, as many scientists do now, that human beings are strictly physical creatures, that (with some small exceptions allowed...

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