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Peter A. Georgescu
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Peter A. Georgescu is the author of “The Constant Choice – An Everyday Journey From Evil Toward Good,” available on January 29, 2013.

He is also Chairman Emeritus of Young & Rubicam Inc., a network of preeminent commercial communications companies dedicated to helping clients build their businesses through the power of brands. He served as the company’s Chairman and CEO from 1994 until January 2000.

Elected as the company’s eighth CEO in 1994, Mr. Georgescu was the first chairman of Young & Rubicam Inc. born outside of the United States. His career spanned 37 years including top management experience, both in the United States and Europe. Mr. Georgescu has been instrumental in developing the integrated communications strategy that has shaped the course of Young & Rubicam’s progress and became the standard for industry thinking. He has served as President of Y&R Advertising, as well as President of Young & Rubicam’s former international Division.

Under Mr. Georgescu’s leadership, Young & Rubicam successfully transformed from a private to a publicly-held company. During his tenure, Young & Rubicam built the most extensive database on global branding and, from its findings, developed a proprietary model for diagnosing and managing brands. Within the marketing community, he is known as a leading proponent of creating unified communications programs, agency accountability for measuring the impact of communications programs, and structuring value-based agency compensation. In recognition of his contributions to the marketing and advertising industry, Mr. Georgescu was elected to the Advertising Hall of Fame in 2001.

Mr. Georgescu immigrated to the United States from Romania in 1954. He was educated at Exeter Academy, received his B.A. with cum laude honors from Princeton and an MBA from the Stanford Business School.

Mr. Georgescu’s belief in the power of education has fueled his involvement with organizations such as A Better Chance and Polytechnic University, both of which he has served as a member of their Boards of Directors. The University of Alabama and Cornell College in Iowa have awarded Mr. Georgescu honorary doctorate degrees. Mr. Georgescu is also the recipient of the Ellis Island Medal of Honor.

Mr. Georgescu continues to serve as a board member of a publicly registered company, Geeknet. Previously, he has served on the Boards of Levis Strauss, Toys R Us, EMI Recorded Music, International Flavors & Fragrances and Briggs & Stratton. He is currently Vice Chairman of New York Presbyterian Hospital and is a member of the Council on Foreign Relations.

In 2006 Mr. Georgescu published his first book “The Source of Success” --- asserting that personal values and creativity are the leading drivers of business success in the 21st Century.

Entries by Peter A. Georgescu

The Meaning of Goodness

(0) Comments | Posted March 25, 2015 | 1:57 PM

For those who know C.S. Lewis as the author of the Chronicles of Narnia books, it may be a surprise that the he became famous for his wartime radio addresses to the British people during WWII. As Britain was hunkered down to endure periodic air raids by the Nazis, two...

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Good Sense, Not Greed

(0) Comments | Posted March 19, 2015 | 2:27 PM

You rarely hear of anyone refusing to accept a couple million dollars with no strings attached. Yet the CEO of Plum Creek Timber Co., Rick Holley, recently did just that. He refused 44,000 restricted shares of stock his company had awarded him because he didn't believe he deserved it. He...

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Poverty Is Quicksand

(0) Comments | Posted March 12, 2015 | 12:15 PM

It's hard to believe that anyone thinks the poor, in this country, have an easy, work-free life. There's an assumption among a certain segment of the population that government benefits are enough to enable someone to ease back and voluntarily give up looking for a job. The reality is that...

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Our Iranian American Senator

(3) Comments | Posted March 3, 2015 | 6:26 AM

Every now and then, I come across yet another amazing story of immigrant success from the ranks of the fellows who have been helped by the Paul and Daisy Soros Foundation for New Americans.

Cyrus Habib, one of their most recent fellows, is a senator in Washington State who...

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The Low Cost of Good Health

(3) Comments | Posted February 26, 2015 | 3:28 PM

With a few bumps along the way, we're moving toward a better healthcare system for everyone. As we move toward universal health care, we've become increasingly conscious of the terrible financial cost of treating the ill and the unfit. To address that cost, we need to train ourselves to live...

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Clean Energy Finds a Broader Market

(1) Comments | Posted February 18, 2015 | 3:11 PM

Energy represents a critical challenge for our country (and the world). Moves to make the US more independent from the Middle East OPEC oil oligopoly was critical. With new technologies in fossil fuel production, we have made tremendous progress. We can now influence global oil and gas pricing for the...

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IBM: A Lesson for American Business

(2) Comments | Posted February 12, 2015 | 2:52 PM

Over the past couple of decades, some companies, like Xerox, have succeeded in transforming their core business strategy in response to radical changes in technology, while others, like Kodak, have failed. Right now, IBM is on the bubble, and it has been hiding its distress with financial engineering. In the...

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Paying It Forward

(0) Comments | Posted February 5, 2015 | 4:20 PM

News reports that Harper Lee is going to finally publish another novel were a pleasant surprise, though I wonder if the new story will have room for her most interesting character--Boo Radley--the mysterious recluse who turns out to be a guardian angel in To Kill a Mockingbird. He was one...

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Reach Out for Peace

(0) Comments | Posted January 30, 2015 | 11:03 AM

"An ounce of prevention is worth a pound of cure." Mostly we think of that adage when we choose an apple over a donut. But, it's equally appropriate when we're faced with the roots of violence in crime, civil unrest and even war. It's far better to prevent violence than...

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Guardian of Thailand's Noggins

(0) Comments | Posted January 22, 2015 | 10:04 AM

It's become second nature for almost anyone who rides a motorcycle in the U.S. to don a helmet before hitting the road. It's the law, in most states. But by now everyone knows it's knuckleheaded not to protect your skull while floating unprotected through the air at 65 mph. This...

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Come Back, JetBlue!

(12) Comments | Posted January 15, 2015 | 9:31 AM

I remember JetBlue fondly. For quite a while after it began flying, I thought of it as the Avis of the air: it tried harder than any other airline to give you a bargain and make you feel you were flying first class, all at once. I was a loyal...

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The Imitation of Jesus

(3) Comments | Posted January 8, 2015 | 2:46 PM

In The Constant Choice, I talked with a couple of celebrated Biblical scholars about my view of Jesus, and whether or not my simple views were consistent with Christianity itself. I believe that the life of Jesus and his actual sayings matter far more than the churches founded in his...

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New Year's Resolution for Business

(0) Comments | Posted December 31, 2014 | 11:01 AM

Right after the 2008 economic collapse, Harvard Business School did something remarkable. We had just come through a cataclysm that threatened to shatter the American economy. So Harvard offered its students the opportunity to swear an oath in allegiance to ethical behavior in business. Harvard students gathered together a coalition...

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Fun's New Frontier

(0) Comments | Posted December 23, 2014 | 2:38 PM

Remember how great Lincoln Logs and Erector sets were? It was one of the best gifts to unwrap at Christmas. They still are after half a century; you can buy them because they're such perfect ways to fuel a child's imagination. A shout-out for Legos is in order as well....

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A Healthcare Guardian Angel

(0) Comments | Posted December 11, 2014 | 3:37 PM

As an undergraduate economics and health policy major at Harvard, Dr. Connie Chen traveled to Kenya, Cambodia, and Botswana to do field research, and work with local public health systems. While abroad, she noticed that where few people owned a computer, most everyone had access to a cell phone which...

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To Save Democracy, Act Now

(0) Comments | Posted December 2, 2014 | 12:45 PM

Aristotle claimed that democracy depended on a secure middle class in a society without a great gap between rich and poor. In other words, Aristotle would have told us our democracy is on the ropes. I didn't learn this by reading the Greek philosopher himself, but from an insightful

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For a Better Brain, Please Sit Still

(2) Comments | Posted December 1, 2014 | 1:19 PM

Studies have examined the brains of advanced meditators, defined as those with more than 10,000 hours of meditation experience, as well as novices, and even those who undergo intensive but short-term meditation training and practice. The results may be astonishing to some, though they simply confirm what I've always believed,...

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Faith in the Impossible

(4) Comments | Posted November 13, 2014 | 3:31 PM

Entitled Opinons is a gem of a podcast. It began almost a decade ago, offering intelligent and informed discussion about a variety of subjects: art, literature, music, philosophy and science. It's hosted by Robert Harrison, a professor at Stanford University, my alma mater. In April, Harrison spoke with a philosopher...

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CEO of Second Chances

(0) Comments | Posted November 5, 2014 | 1:04 PM

Lynn Tilton is one of the few self-made female billionaires in the country. As the founder of Patriarch Partners, she manages 75 different companies, serving as CEO for a handful of them. Her firm's revenues? More than $8 billion. I met her recently, through my wife Barbara, who is a...

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Freedom and Responsibility

(0) Comments | Posted October 23, 2014 | 11:58 AM

B.F. Skinner, the father of behaviorism, titled his seminal work, Beyond Freedom and Dignity. The title gave away his central thesis, that we are utterly determined to behave in certain ways by our previous "conditioning." We have no free will, and thus no dignity. We are essentially automatons, and if...

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