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Peter A. Georgescu
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Peter A. Georgescu is the author of “The Constant Choice – An Everyday Journey From Evil Toward Good,” available on January 29, 2013.

He is also Chairman Emeritus of Young & Rubicam Inc., a network of preeminent commercial communications companies dedicated to helping clients build their businesses through the power of brands. He served as the company’s Chairman and CEO from 1994 until January 2000.

Elected as the company’s eighth CEO in 1994, Mr. Georgescu was the first chairman of Young & Rubicam Inc. born outside of the United States. His career spanned 37 years including top management experience, both in the United States and Europe. Mr. Georgescu has been instrumental in developing the integrated communications strategy that has shaped the course of Young & Rubicam’s progress and became the standard for industry thinking. He has served as President of Y&R Advertising, as well as President of Young & Rubicam’s former international Division.

Under Mr. Georgescu’s leadership, Young & Rubicam successfully transformed from a private to a publicly-held company. During his tenure, Young & Rubicam built the most extensive database on global branding and, from its findings, developed a proprietary model for diagnosing and managing brands. Within the marketing community, he is known as a leading proponent of creating unified communications programs, agency accountability for measuring the impact of communications programs, and structuring value-based agency compensation. In recognition of his contributions to the marketing and advertising industry, Mr. Georgescu was elected to the Advertising Hall of Fame in 2001.

Mr. Georgescu immigrated to the United States from Romania in 1954. He was educated at Exeter Academy, received his B.A. with cum laude honors from Princeton and an MBA from the Stanford Business School.

Mr. Georgescu’s belief in the power of education has fueled his involvement with organizations such as A Better Chance and Polytechnic University, both of which he has served as a member of their Boards of Directors. The University of Alabama and Cornell College in Iowa have awarded Mr. Georgescu honorary doctorate degrees. Mr. Georgescu is also the recipient of the Ellis Island Medal of Honor.

Mr. Georgescu continues to serve as a board member of a publicly registered company, Geeknet. Previously, he has served on the Boards of Levis Strauss, Toys R Us, EMI Recorded Music, International Flavors & Fragrances and Briggs & Stratton. He is currently Vice Chairman of New York Presbyterian Hospital and is a member of the Council on Foreign Relations.

In 2006 Mr. Georgescu published his first book “The Source of Success” --- asserting that personal values and creativity are the leading drivers of business success in the 21st Century.

Entries by Peter A. Georgescu

Employees Are Your Future

(0) Comments | Posted April 27, 2016 | 3:03 PM

The British Investment Association, with encouragement from the British Government, is now advocating against corporate "short-termism" while encouraging long-term investments.

At first glance one can only applaud. Short-termism has become the Achilles Heel of free market capitalism. For too long our public corporations have been...

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The Human Response

(0) Comments | Posted April 12, 2016 | 9:08 PM

A random act of kindness brought Akbar Hossain's family to the United States. To be more precise, they won a U.S. State Department "diversity" lottery that allowed them to emigrate from Saudi Arabia. Akbar's father, Mir, the family's breadwinner, had moved to Saudi Arabia from Bangladesh for a welding job....

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Invest in the Future

(0) Comments | Posted March 31, 2016 | 9:25 AM

I was greatly encouraged on Sunday to read in Gretchen Morgenson's New York Times column that Domini Funds has issued a resolution to limit the way companies use stock buybacks to boost performance metrics. The reasoning for stock buybacks is simple: reduce the number of shares available and...

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The Elephant in the Room

(0) Comments | Posted March 16, 2016 | 11:16 AM

David Brooks had an interesting column recently on what he calls the "cancer" that has crept through our politics for the past three decades. The polarization of our parties has led to an inability to compromise. In a good negotiation, both parties feel they lost something, while gaining...

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The Anxious Middle Class

(0) Comments | Posted March 2, 2016 | 4:32 AM

We are living in strange times. We have vocal, angry extremists of one sort or another running for president and attracting fervent support from large segments of the population. The rise of angry politicians has always been a sign of economic woe. American prosperity springs from the middle, economically and...

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Waste Not, Want Not

(1) Comments | Posted February 17, 2016 | 7:59 AM

If you've ever bought anything from, or a factory outlet mall, you already know and love the "seconds" business model. You're getting a bargain because you're buying items that were going to be tossed, for one reason or another. That doesn't mean they're bad. They're simply less popular styles...

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Boys' Club to the Rescue

(0) Comments | Posted February 3, 2016 | 5:13 PM

Matthew Gutierrez was a lost boy. All he remembers of his early childhood was, to quote an Irish author he has probably read by now: silence, exile and cunning. Remarkably, thanks to the help of many other generous people, he has emerged happy, educated, sociable and ready to make his...

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The Rich Can Make a Difference

(0) Comments | Posted January 20, 2016 | 8:41 AM

Paul Krugman had a good, but incomplete, column early this month in the New York Times. His thesis: money corrupts. He admitted that it's a cliché even as he pointed toward scientific studies to back it up. These studies confirm that, compared to the less affluent, the rich...

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The Meaning of America

(1) Comments | Posted January 6, 2016 | 5:26 AM

If you want a reminder of what America has always been about, and may be in danger of losing, you should watch Brooklyn. You may have to wait now for it to arrive via video on demand or DVD, but it's worth the wait. It's based on an excellent story...

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A Cobbler's Gospel of Love

(2) Comments | Posted December 25, 2015 | 11:02 AM

At the age of 83, James Fucile retired just recently. He had been repairing shoes for 60 years at the corner of Lexington Ave., and East 82nd St. He retired with great reluctance. He was giving up more than a job. James Shoe Repair was more than a business. For...

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Raise Wages Voluntarily, America

(9) Comments | Posted December 16, 2015 | 9:58 AM

Not long ago, I read a fine economic analysis of an across-the-board minimum wage hike in the New York Times. The bottom line: up to $12 per hour, it will do more good than harm, but at $15 per hour, as some legislators have suggested, it might suppress...

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The Just 1000 Are Coming

(0) Comments | Posted December 9, 2015 | 6:13 AM

I've been pushing for the private sector to raise wages across the board for quite a while now. It's part of my vision that American capitalism has to broaden its responsibility to many stakeholders, beyond its decades-long pursuit of short-term shareholder value maximization. For months, Ken Langone and I have...

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A Shout Out to America

(1) Comments | Posted December 2, 2015 | 6:46 AM

You remember the "field trips" you got to take when you were in school? Everybody in your class would climb into a bus and you would end up at a nearby museum or a park or some other spot for a learning opportunity outside the classroom. Well, thousands of New...

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Lucy's Triumph: The Hard Way

(2) Comments | Posted November 18, 2015 | 7:37 AM

Lucy Ogbu-Nwobodo is an immigrant from Nigeria who has been though a crucible of hardships that would have destroyed countless other souls. Instead her trials intensified her will to overcome everything that might have held her back. No one said the life of a young immigrant in the U.S. should...

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Choose the Good No Matter What

(0) Comments | Posted November 11, 2015 | 8:37 AM

Bridge of Spies is a first-rate movie, which goes without saying when Spielberg is directing, but it's especially true with this film. It's John Le Carre lite in some ways, with a climactic scene that's virtually an homage to Smiley's People. This one cuts out the spycraft and focuses on...

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Our Own Third World

(0) Comments | Posted November 4, 2015 | 1:30 PM

More and more of the U.S. is beginning the resemble Third World vacation spots, where the super-rich mingle with the poorest of the poor. I wrote recently how you can see this in our big cities, Los Angeles in particular. It's no surprise that it's also highly visible in places...

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From Greed to Giving Back

(0) Comments | Posted October 28, 2015 | 10:02 AM

I love stories of redemption because I believe anyone can choose to begin doing the right thing at any moment in life--and that this choice matters. I also believe that no matter how badly someone has behaved in the past, they can in fact turn a corner and start doing...

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Paloma's Dream

(4) Comments | Posted October 21, 2015 | 6:22 AM

Paloma Rambana is a ten-year-old girl from Tallahassee who suffers from a rare birth defect called Peter's Anomaly. It obscures her corneas, rendering her legally blind. In one sense, she's lucky. Her parents are successful enough that they can afford to provide her with many of the special, expensive tools...

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Living on $2 Per Day

(0) Comments | Posted October 14, 2015 | 6:53 AM

The Atlantic recently published a brief, riveting account of a poor mother of two young girls who sells her plasma in order to pay bills. It's an excerpt from a new book by Kathryn Edin and H. Luke Shaefer: $2.00 a Day: Living on Almost Nothing in America. If you...

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Spirituality Nourishes Goodness

(1) Comments | Posted October 7, 2015 | 9:52 AM

For the last couple of years, I have seen speaking publically about my second book, The Constant Choice. It is a book discussing both good and evil, behavioral traits inherent in all of us and how we can shape our own nature through daily choices. I suggest a possible sources...

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