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Peter A. Georgescu
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Peter A. Georgescu is the author of “The Constant Choice – An Everyday Journey From Evil Toward Good,” available on January 29, 2013.

He is also Chairman Emeritus of Young & Rubicam Inc., a network of preeminent commercial communications companies dedicated to helping clients build their businesses through the power of brands. He served as the company’s Chairman and CEO from 1994 until January 2000.

Elected as the company’s eighth CEO in 1994, Mr. Georgescu was the first chairman of Young & Rubicam Inc. born outside of the United States. His career spanned 37 years including top management experience, both in the United States and Europe. Mr. Georgescu has been instrumental in developing the integrated communications strategy that has shaped the course of Young & Rubicam’s progress and became the standard for industry thinking. He has served as President of Y&R Advertising, as well as President of Young & Rubicam’s former international Division.

Under Mr. Georgescu’s leadership, Young & Rubicam successfully transformed from a private to a publicly-held company. During his tenure, Young & Rubicam built the most extensive database on global branding and, from its findings, developed a proprietary model for diagnosing and managing brands. Within the marketing community, he is known as a leading proponent of creating unified communications programs, agency accountability for measuring the impact of communications programs, and structuring value-based agency compensation. In recognition of his contributions to the marketing and advertising industry, Mr. Georgescu was elected to the Advertising Hall of Fame in 2001.

Mr. Georgescu immigrated to the United States from Romania in 1954. He was educated at Exeter Academy, received his B.A. with cum laude honors from Princeton and an MBA from the Stanford Business School.

Mr. Georgescu’s belief in the power of education has fueled his involvement with organizations such as A Better Chance and Polytechnic University, both of which he has served as a member of their Boards of Directors. The University of Alabama and Cornell College in Iowa have awarded Mr. Georgescu honorary doctorate degrees. Mr. Georgescu is also the recipient of the Ellis Island Medal of Honor.

Mr. Georgescu continues to serve as a board member of a publicly registered company, Geeknet. Previously, he has served on the Boards of Levis Strauss, Toys R Us, EMI Recorded Music, International Flavors & Fragrances and Briggs & Stratton. He is currently Vice Chairman of New York Presbyterian Hospital and is a member of the Council on Foreign Relations.

In 2006 Mr. Georgescu published his first book “The Source of Success” --- asserting that personal values and creativity are the leading drivers of business success in the 21st Century.

Entries by Peter A. Georgescu

Energetic Progress in the Good

(0) Comments | Posted May 20, 2015 | 7:27 AM

In a recent column for The New York Times, drawn from his new book On the Road to Character, David Brooks formulated a wonderful distinction between "resume virtues" and "eulogy virtues." The first measure whether you will get what you want from life. The second measures who you are. I...

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We Need Infrastructure Now

(133) Comments | Posted May 13, 2015 | 1:09 PM

Remember shovel-ready infrastructure jobs and how they were going to lift the country out of the economic doldrums? They have not fared well, thanks to partisan politics. The Amtrak crash that took at least six lives last night makes it more obvious than ever that we need them now. The...

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Fight Poverty With Wages

(1) Comments | Posted May 6, 2015 | 1:44 PM

There's a lot of discussion now about the failure of the War on Poverty that began in 1964, under President Lyndon Johnson. The increasingly orthodox view is that we've been throwing money at the problem for half a century, to no avail--even though directing money to places where there is...

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A Guardian Angel Custodian

(0) Comments | Posted April 22, 2015 | 2:30 PM

We all know how a superhero works. He or she has a nondescript, ordinary job -- as a reporter, or a desk jockey for an insurance company, or an attorney. When a crisis emerges, each of these special people, in his or her own way, transforms into someone far more...

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All in the Family

(0) Comments | Posted April 14, 2015 | 8:46 PM

Over the past couple years, I have written about some extraordinary young immigrants in our country. Common to all of these personal success stories has been the quiet assistance of a single organization, The Paul and Daisy Soros Fellowships for New Americans. The story of its founders resembles...

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The Radical Challenge of Faith

(0) Comments | Posted April 8, 2015 | 4:39 PM

Until mid-June, you'll be able to see some of the greatest sculpture in the world on exhibit here in the U.S. The work is on loan from Florence Cathedral, now on view at the Museum of Biblical Art in New York City. The New York Times has called...

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The Economics of Morality

(0) Comments | Posted April 1, 2015 | 1:04 PM

There has been much discussion about the effect of income levels on moral behavior. Among the high socio-economic strata, the debate seems to have emerged in a judgmental, narcissistic opposition to "the other" -- the ones who haven't lived up to a moral ideal. "The other" encompasses family but also...

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The Meaning of Goodness

(0) Comments | Posted March 25, 2015 | 1:57 PM

For those who know C.S. Lewis as the author of the Chronicles of Narnia books, it may be a surprise that the he became famous for his wartime radio addresses to the British people during WWII. As Britain was hunkered down to endure periodic air raids by the Nazis, two...

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Good Sense, Not Greed

(0) Comments | Posted March 19, 2015 | 2:27 PM

You rarely hear of anyone refusing to accept a couple million dollars with no strings attached. Yet the CEO of Plum Creek Timber Co., Rick Holley, recently did just that. He refused 44,000 restricted shares of stock his company had awarded him because he didn't believe he deserved it. He...

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Poverty Is Quicksand

(0) Comments | Posted March 12, 2015 | 12:15 PM

It's hard to believe that anyone thinks the poor, in this country, have an easy, work-free life. There's an assumption among a certain segment of the population that government benefits are enough to enable someone to ease back and voluntarily give up looking for a job. The reality is that...

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Our Iranian American Senator

(3) Comments | Posted March 3, 2015 | 6:26 AM

Every now and then, I come across yet another amazing story of immigrant success from the ranks of the fellows who have been helped by the Paul and Daisy Soros Foundation for New Americans.

Cyrus Habib, one of their most recent fellows, is a senator in Washington State who...

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The Low Cost of Good Health

(3) Comments | Posted February 26, 2015 | 3:28 PM

With a few bumps along the way, we're moving toward a better healthcare system for everyone. As we move toward universal health care, we've become increasingly conscious of the terrible financial cost of treating the ill and the unfit. To address that cost, we need to train ourselves to live...

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Clean Energy Finds a Broader Market

(1) Comments | Posted February 18, 2015 | 3:11 PM

Energy represents a critical challenge for our country (and the world). Moves to make the US more independent from the Middle East OPEC oil oligopoly was critical. With new technologies in fossil fuel production, we have made tremendous progress. We can now influence global oil and gas pricing for the...

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IBM: A Lesson for American Business

(2) Comments | Posted February 12, 2015 | 2:52 PM

Over the past couple of decades, some companies, like Xerox, have succeeded in transforming their core business strategy in response to radical changes in technology, while others, like Kodak, have failed. Right now, IBM is on the bubble, and it has been hiding its distress with financial engineering. In the...

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Paying It Forward

(0) Comments | Posted February 5, 2015 | 4:20 PM

News reports that Harper Lee is going to finally publish another novel were a pleasant surprise, though I wonder if the new story will have room for her most interesting character--Boo Radley--the mysterious recluse who turns out to be a guardian angel in To Kill a Mockingbird. He was one...

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Reach Out for Peace

(0) Comments | Posted January 30, 2015 | 11:03 AM

"An ounce of prevention is worth a pound of cure." Mostly we think of that adage when we choose an apple over a donut. But, it's equally appropriate when we're faced with the roots of violence in crime, civil unrest and even war. It's far better to prevent violence than...

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Guardian of Thailand's Noggins

(0) Comments | Posted January 22, 2015 | 10:04 AM

It's become second nature for almost anyone who rides a motorcycle in the U.S. to don a helmet before hitting the road. It's the law, in most states. But by now everyone knows it's knuckleheaded not to protect your skull while floating unprotected through the air at 65 mph. This...

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Come Back, JetBlue!

(12) Comments | Posted January 15, 2015 | 9:31 AM

I remember JetBlue fondly. For quite a while after it began flying, I thought of it as the Avis of the air: it tried harder than any other airline to give you a bargain and make you feel you were flying first class, all at once. I was a loyal...

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The Imitation of Jesus

(3) Comments | Posted January 8, 2015 | 2:46 PM

In The Constant Choice, I talked with a couple of celebrated Biblical scholars about my view of Jesus, and whether or not my simple views were consistent with Christianity itself. I believe that the life of Jesus and his actual sayings matter far more than the churches founded in his...

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New Year's Resolution for Business

(0) Comments | Posted December 31, 2014 | 11:01 AM

Right after the 2008 economic collapse, Harvard Business School did something remarkable. We had just come through a cataclysm that threatened to shatter the American economy. So Harvard offered its students the opportunity to swear an oath in allegiance to ethical behavior in business. Harvard students gathered together a coalition...

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