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Peter A. Georgescu
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Peter A. Georgescu is the author of “The Constant Choice – An Everyday Journey From Evil Toward Good,” available on January 29, 2013.

He is also Chairman Emeritus of Young & Rubicam Inc., a network of preeminent commercial communications companies dedicated to helping clients build their businesses through the power of brands. He served as the company’s Chairman and CEO from 1994 until January 2000.

Elected as the company’s eighth CEO in 1994, Mr. Georgescu was the first chairman of Young & Rubicam Inc. born outside of the United States. His career spanned 37 years including top management experience, both in the United States and Europe. Mr. Georgescu has been instrumental in developing the integrated communications strategy that has shaped the course of Young & Rubicam’s progress and became the standard for industry thinking. He has served as President of Y&R Advertising, as well as President of Young & Rubicam’s former international Division.

Under Mr. Georgescu’s leadership, Young & Rubicam successfully transformed from a private to a publicly-held company. During his tenure, Young & Rubicam built the most extensive database on global branding and, from its findings, developed a proprietary model for diagnosing and managing brands. Within the marketing community, he is known as a leading proponent of creating unified communications programs, agency accountability for measuring the impact of communications programs, and structuring value-based agency compensation. In recognition of his contributions to the marketing and advertising industry, Mr. Georgescu was elected to the Advertising Hall of Fame in 2001.

Mr. Georgescu immigrated to the United States from Romania in 1954. He was educated at Exeter Academy, received his B.A. with cum laude honors from Princeton and an MBA from the Stanford Business School.

Mr. Georgescu’s belief in the power of education has fueled his involvement with organizations such as A Better Chance and Polytechnic University, both of which he has served as a member of their Boards of Directors. The University of Alabama and Cornell College in Iowa have awarded Mr. Georgescu honorary doctorate degrees. Mr. Georgescu is also the recipient of the Ellis Island Medal of Honor.

Mr. Georgescu continues to serve as a board member of a publicly registered company, Geeknet. Previously, he has served on the Boards of Levis Strauss, Toys R Us, EMI Recorded Music, International Flavors & Fragrances and Briggs & Stratton. He is currently Vice Chairman of New York Presbyterian Hospital and is a member of the Council on Foreign Relations.

In 2006 Mr. Georgescu published his first book “The Source of Success” --- asserting that personal values and creativity are the leading drivers of business success in the 21st Century.

Entries by Peter A. Georgescu

An Immigrant's American Success

(0) Comments | Posted April 10, 2014 | 3:42 PM

A fantastic book came our way recently, and it turned out to be a reminder that the classic American success story still holds water. In this case, a whole lot of water. Maybe it seems powerful and true because it reminds me of my own history: an immigrant child comes...

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Making It Easier to Be Good

(0) Comments | Posted April 2, 2014 | 7:48 PM

It's no surprise when American bishops talk about canonizing Dorothy Day as a saint, as they've done in recent years. For me, her life embodies the heart of Christianity because of the way she constantly tried to translate her faith into good works. She never stopped striving to make a...

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Google Shows Us the Way

(0) Comments | Posted March 27, 2014 | 2:21 PM

I'm always on the lookout for little green shoots of sanity in the world of business. In a realm largely devoted to enriching its investors and top executives, occasionally a business -- even one with a household name -- will do the right thing. Few public companies now take all...

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Goodness Is Self-Forgetting

(0) Comments | Posted March 19, 2014 | 12:25 PM

In Jay Parini's new book, Jesus, the Human Face of God, he retells the story of Jesus, interpreting it as both a literal story and a mythos: A universal map that offers a way to understand the meaning of life and death. This might sound like a daunting...

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The Sixth-Grader Test

(2) Comments | Posted March 14, 2014 | 11:31 AM

Not long ago, we attended a conference of top business school educators at Hunter College, hosted by the Aspen Institute, about the recent unethical banking practices related to the LIBOR in 2007-2008. The first session was moderated by Clayton Rose, of the Harvard Business School and he presented...

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Hope Isn't Optimism

(0) Comments | Posted March 5, 2014 | 3:54 PM

The Russian occupation of Crimea brings back memories of how the Soviets infiltrated and took over my homeland when I was growing up next door to Ukraine. I've been pondering whether it was optimism or hope that kept me alive when I was a child laboring in a communist work...

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Giving Back

(0) Comments | Posted February 27, 2014 | 12:52 PM

I keep coming back to the old, familiar adage that character is measured by what you do when no one else is looking. A couple incidents not long ago underscored that little proverb for me and lifted my heart. In both cases, an individual did the right thing, in situations...

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Practice, Practice, Practice

(1) Comments | Posted February 19, 2014 | 6:54 AM

I've just finished Paul Bloom's marvelous book, Just Babies, The Origins of Good and Evil. It's a rigorously rational, empirical book, rooted in this cognitive scientist's conviction that our behavior has evolved, biologically into our flawed history as a moral species. It might be safe to say Bloom's conclusion is...

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Let's Redesign Executive Pay

(0) Comments | Posted February 12, 2014 | 6:58 AM

Whenever I find fault with the world of business, anyone who knows me could easily accuse the pot of calling the kettle black. I made my career, and continue to operate, within the corporate world. Yet, having retired more than a decade ago, my view of business has sharpened and...

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The Cheat Goes On

(0) Comments | Posted February 5, 2014 | 8:48 PM

Cheating seems to come up in the news at regular intervals now. The most recent, a story which has just broken, involved the military. The AP reports this morning:

In a new twist to a widening tale of ethical lapses in the military, the Navy is investigating...
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The Last Shall Be First

(1) Comments | Posted January 29, 2014 | 4:40 PM

Back in the 90s, when he was just out of school, Ed Tom worked as an associate buyer for Saks Fifth Avenue. Now he runs one of the most innovative high schools in the country, sending his unlikely South Bronx graduates on their way to Dartmouth, Penn, and Bryn Mawr....

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Why Giving Is a Gift to the Giver

(0) Comments | Posted January 25, 2014 | 8:14 PM

I'm a Giants fan, so it was a tough season. When you follow football, especially when your team has a losing record, it's easy to forget that football is just a game. There's no disgrace in losing, but only in how the players treat each other on the field --...

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A Simple Story

(0) Comments | Posted January 16, 2014 | 4:13 PM

A recent sermon at St. Bart's by Buddy Stallings spoke eloquently to me about spiritual pride and how it's holding all of us back. It's called "A Simple Story Hits Home" and is essentially a lesson in how to live without looking down on anyone else. That's an idea most...

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Breaking Away

(0) Comments | Posted January 8, 2014 | 9:47 AM

Bess Hanish immigrated into American life from inside the walls of her family's home in California. When we first spoke with Bess, now a law student at Berkeley, she said, "I'm not really doing anything remarkable." Her humility alone is remarkable, but there's so much more. Her unique story illustrates...

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Choose to Serve

(1) Comments | Posted January 2, 2014 | 9:49 AM

No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and money.
-- Matthew 6:24

Anyone who knows the story of St. Francis...

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Total Quality Schooling

(0) Comments | Posted December 26, 2013 | 3:09 PM

John Simmons tells a story about a nine year-old boy named Jesse who had some bar charts he wanted John to see. He was a student in one of Chicago's troubled West Side schools. We're talking here about a third grade boy who's proud of a bar graph -- something...

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Education Matters. Seriously.

(0) Comments | Posted December 12, 2013 | 4:28 PM

America needs to increase employment. Job growth and employment have been sluggish for years now. Part of the key to reducing unemployment is to improve our educational system. In the ever more competitive global marketplace, skill and knowledge are at a premium. We would do well to learn from other...

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A New and Improved Church

(0) Comments | Posted December 11, 2013 | 4:20 PM

My recent lunch with Michael Lindvall was a potentially exciting way to start the week. I turned out to be a remarkable encounter. Lindvall is pastor of Brick Presbyterian Church, our family's church in New York City. He was thrilled to share with me a recent sermon I...

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A Long Path to Perfection

(5) Comments | Posted December 1, 2013 | 1:58 PM

We don't make much of a fuss about saints in America. We talk more about movie stars, rock gods, media darlings, and YouTube celebrities. Heroes are another matter. We do believe in heroes. Saints? Not so much. I wonder if it's partly because our game is often about elevating someone...

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Better Safe Than Sorry

(1) Comments | Posted November 22, 2013 | 11:44 AM

It's encouraging to see more tempered rhetoric about climate change in light of the fact that we're in a 15-year plateau of global temperatures which climate skeptics cite as evidence that global warming has stopped. Climate change proponents have adopted a less strident tone, allowing for what science still doesn't...

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