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Peter Crawfurd
Peter Crawfurd and Michael Yang loved dress shirts so much that they started, a website that lets shoppers design their own dress shirts in detail using an interactive model. At, customers can submit their measurements and choose from dozens of different options to get great looking and fitting custom dress shirts delivered right to the door.

Recently both Peter Crawfurd and Michael Yang became ‘famous’ by selling the same dress shirt that the Prime Minister of Japan was so heavily criticized for.

For them the core of style, and the driving principal behind, is all about helping people be themselves in what they wear.

Entries by Peter Crawfurd

3 Highly Successful Blogs and How They Got There

(1) Comments | Posted November 3, 2010 | 5:14 PM

Out of the millions of blogs on the web, only a small group have thousands of loyal followers. Take a look behind the scenes of three successful bloggers as I ask them about their journey and how they got such a dedicated following.

PSFK is one...

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Surviving the Deadly Himalayan Roads

(0) Comments | Posted July 21, 2010 | 12:18 PM

A few cars had stopped and a bunch of people were climbing down the side of a cliff to a demolished car, the fall had proved to have been fatal. An hour earlier we had just passed the highest motorable point in the world 18,300 feet (5600 meters) and were...

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Why Customization Could End Amazon

(3) Comments | Posted July 6, 2010 | 1:50 PM

For many years e-tailers have been relying on the Amazon-style model of online commerce, whereby a ready-made, in-stock item is shipped to the customer upon purchase. While other methods - like, which allows customers to get together and buy products at a lower price - have come along and...

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Father's Day: Get Something Your Dad Actually Wants

(0) Comments | Posted June 8, 2010 | 12:12 PM

Father's Day is Sunday, June 20th, and probably just like last year (and the year before) you're struggling to think of the perfect gift for Dear Old Dad. Men, especially fathers, can be pretty hard to shop for, and by now your pop probably has enough bowling balls, fishing rods,...

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Company Strikes Back After Japanese PM's Fashion Pounding

(3) Comments | Posted May 27, 2010 | 5:33 PM

By Michael Yang and Peter Crawfurd

Two weeks ago the world was pounding Japan's Prime Minister, Yukio Hatoyama, for wearing a checkered dress shirt.


The criticism was harsh, and comments in the fashion world ranged from "Is anyone...

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