On Sunday, November 3, the Los Angeles Times ran a 429-word story, "Wal-Mart kicks off Christmas way early, helping to kill Black Friday," on the retail giant's plan to entice customers to do their Christmas shopping early by marking down prices weeks before the traditional day-after-Thanksgiving bargains. Providing Walmart with tens of thousands of dollars of free advertising, the story reported that "Deals include 36% savings on a JVC 42-inch LED television and 51% savings on a 10-inch Xelio tablet -- at $299 for the TV and and $49 for the tablet, those are the lowest tags Wal-Mart has ever put on those products." Surely this is the kind of "news" that a Walmart PR executive drools over.
In contrast, the Times' coverage of last Thursday's anti-Walmart protest -- one of the largest local civil disobedience actions in the company's history -- garnered a puny 163-word story,"54 Demonstrators Arrested at Wal-Mart Protest in Chinatown," that missed many of the important facts.
In addition to the 54 people arrested, at least another 500 people -- union, community, and faith-based activists as well as Walmart workers -- participated in the rally to show their support. The demonstration was part of a series of actions around the country to draw attention to Walmart's abusive labor practices -- part of a growing movement of Walmart employees that began 18 months ago at a massive anti-Walmart march through downtown L.A., continued a year ago with dozens of Black Friday protests at Walmart stores around the country, has escalated since with a one-day strike and other actions, and will continue with another wave of protests on Black Friday this year. This is all part of an ongoing nationwide effort by Walmart employees, supported the United Food and Commercial Workers union, to gain a voice on the job and improve working conditions. After several false starts over the past decade, the Our Walmart movement, an organization of Walmart employees, is now gaining momentum.
But you wouldn't know any of this if your main source of information was the LA Times, a paper with a chronic case of what I call "movement myopia."
Almost half of the Times' story (71 words) quoted a Walmart spokesperson about what a great employer the company is. The LA Police Department got 22 words to explain how many people were arrested. The story devoted a mere 47 words to the protesters' grievances. It didn't bother to quote one protester or explain who the protesters were: a diverse group of union members and community and faith-based activists.
The British paper, The Guardian, gave readers a much better understanding of what the protest was about and who was involved, than the hometown Los Angeles Times. In his article, "Dozens arrested in Walmart protest as anger against retail chain escalates," reporter Rory Carroll observed that: "It [Our Walmart] accused the US's biggest employer, which recorded profits of $17bn over the past year, of keeping workers in poverty and punishing and firing those who spoke out. The group says it has filed more than 100 unfair labour practice charges with the National Labor Relations Board, including 20 illegal terminations and 80 disciplinary actions."
The Huffington Post also did a much better job than the Times at reporting and explaining the protest. Reporter Kathleen Miles' 1,034-word story, "Largest Civil Disobedience In Walmart History Leads To More Than 50 Arrests, " called the protest, "largest single act of civil disobedience in Walmart's 50-year history," reported that the LAPD devoted "100 police officers in riot gear and a helicopter circling above," and explained that Thursday's event was part of an ongoing movement of Walmart employees to challenge the labor practices of the world's largest employer.
Miles interviewed four Walmart employees, including two whom the company recommended. She talked with Anthony Goytia, a 31-year-old father of two, who will earn about $12,000 this year and told Miles "It's a daily struggle too make sure my family doesn't go hungry."
"The power went out at my house yesterday because I couldn't afford the bill," Goytia told the HuffPost. "I had to run around and get two payday loans to pay for my rent from the first" of the month. "Yesterday we went to a food bank." Miles noted that "to make ends meet, Goytia said he sometimes participates in clinical trials and sells his blood plasma. He has been asking his managers for full-time employment for a year and a half. Instead, he said, they hire temporary workers, who can be fired at any time."
(The Times' story the previous day -- about a protest at the Walmart in surbuban Paramount -- also failed to explain what the demonstrators were protesting about and how it was part of a national movement).
I'm not shocked that the Times, like every other American daily newspaper, has a busy business section but no labor section. In fact, like most papers, it doesn't even have a full-time labor reporter, despite the region's large and influential labor movement (with over 700,000 union members) and despite greater L.A.'s thousands of workplaces where local residents spend much of their daily lives, often under dangerous, abusive, and exploitative conditions.
The Times' coverage of unions is typically limited to elections and strikes, not the day-to-day activities of unions or of workplace issues, such as pay, health and safety, job insecurity, and sweatshop abuses.
The Times has no regular reporter who covers workplaces, or workers and their concerns. Despite Walmart's expansion into the Los Angeles area market over a decade ago, and despite the growing national protest movement against Walmart's abusive practices, no Times reporter has bothered to investigate what it is like to work for the world's largest employer or how the Arkansas-based company engages in expensive and often illegal union-busting activities to thwart workers' efforts to gain a voice on the job.
Most of the Times' recent coverage of L.A.'s unions has focused on how the candidates in the recent mayoral election -- and now whether newly-elected Mayor Eric Garcetti -- will do battle with the municipal unions, or how teachers unions are an obstacle to the Times' version of top-down corporate-style school "reform."
The Times hasn't had a full-time labor reporter with in-depth knowledge of workers and their unions since Nancy Cleeland, a Pulitizer Prize-winning labor journalist, wrote a HuffPost blog explaining why she's leaving the paper in frustration over six years ago. There's no institutional memory at the Times about L.A. unions or how the changing economy shapes the daily lives of LA's working families. I wrote an op-ed in the Times about this in 2006 when the paper appeared to be open to some serious journalistic introspection, but nothing has changed since then. If anything, it has gotten worse.
So if you want a good deal on a flat-screen TV (probably made in a Chinese sweatshop), you can read about Walmart's pre-Christmas sale in the Los Angeles Times. But if you want to learn how thousands of Walmart's poverty-wage workers in the region will be coping with this year's holiday season, don't look for it in Los Angeles' paper of record.
Peter Dreier teaches politics and chairs the Urban & Environmental Policy Department at Occidental College. He is coauthor of The Next Los Angeles: The Struggle for a Livable City (University of California Press) and author of the recently-published The 100 Greatest Americans of the 20th Century: A Social Justice Hall of Fame (Nation Books, 2012).