THE BLOG

Movies Only A Hangover Could Get You Through (PHOTOS)

01/18/2011 07:53 am ET | Updated May 25, 2011
  • Peter Guber CEO Mandalay Entertainment, Author, 'Tell To Win'

Out with the old and in with the new? That's the question that the movies in 2011 will have to answer. Do more of the same and expect a different result? After all, 2010 domestic attendance is markedly down. Or, will they take a risk and become a challenger to their own incumbency? Incumbents, and movie studios are truly incumbents, never challenge their incumbency. They're habituated to the lens of the past. It's only when their performance becomes so god awful or a challenger eats their lunch, that they find a new way. We will have to wait a bit.

However, if you're stuck as to what movie to see this weekend, either on the big screen (some of the 2010 movies are still playing) or the home screen, be warned, many don't get better with age. And for some, only a hangover will get you through them.

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