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Peter H. Gleick

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Why Spend Public Money for Private Bottled Water?

Posted: 10/06/11 08:19 PM ET

When I go to water meetings, there are serious scientific discussions about climate impacts on water systems, international conflicts over water, water quality and contamination threats, new technologies and strategies for providing basic water and sanitation for the world's poor, and much more. But in the hallways between meetings and sessions, the real arguments are about the conflicts between public and private control and management of water.

One of the key issues in this debate these days is bottled water. We're in what I think of as Phase 3 of the bottled water debate. In Phase 1, no one drank bottled water except for specialty mineral waters. In Phase 2, the use of bottled water exploded as people (1) became fearful or uncertain about their tap water, (2) were bombarded with sophisticated marketing and advertising touting the benefits of this or that brand of bottled water, and (3) found it easier and easier to find commercial bottled water and harder to find a clean working drinking water fountain.

We're now in Phase 3, with a growing consumer backlash against bottled water. People are more aware of the high environmental and, especially, economic costs of bottled water, which costs 1000 to 2000 times more than the same quality tap water. And there is a growing movement of universities, restaurants, municipalities, and even states to stop buying bottled water, especially when tap water is available.

The latest state battleground is Maryland, which is pushing for a policy to stop state government spending on bottled water when tap water is available in order to save money and reduce waste. Governor Martin O'Malley endorsed the policy last week. The new policy, put forth by the Maryland Green Purchasing Committee, says that state funds "should not be used to purchase bottled water for use in facilities that are served by public water supplies or potable well water, except when required for safety, health or emergency situations."

Note, carefully, what this policy does and does not do:

• It does say that state funds should not be used to buy bottled water when tap water is available.
• It does not ban bottled water or restrict consumer choice: anyone can buy their own.

The opposition of the bottled water industry to this policy is not a surprise, but their logic is astoundingly self-serving and twisted, and their public statements are gross misrepresentations of the Maryland policy. A statement from the International Bottled Water Association issued October 6th says:

"The recent announcement by Governor O'Malley endorsing the restriction of access to bottled water by Maryland state employees is disappointing."

This, of course, is false. The policy does not restrict access to bottled water -- Maryland state employees can buy and have all they want. It says the government shouldn't pay for it. Rich Norling of the Maryland Green Purchasing Committee was explicit, "We are not restricting access to bottled water. We're just not paying for it." The IWRA statement goes on to say:

"it is unfortunate that the state has opted to single out healthy, safe and zero-calorie bottled water."

This is also false. In fact, before this policy, the state was singling out bottled water as the only commercial beverage they were buying for employees. The new policy actually puts bottled water into the same position as any other commercial beverage. The state already doesn't pay for soft drinks, fruit juices, beer, milk, or any other beverage. Why should they have been paying for commercial bottled water? All Maryland is doing is saying, "Hey, why are we treating bottled water as special? Let's stop paying for it."

And next, IBWA says:

"Removing bottled water as an option does not automatically drive people to drink tap water."

This is also a mischaracterization: As noted above, Maryland is not removing it as an option. state employees and guests are free to buy their own. And the purpose of the policy is not to "drive people to drink tap water."

And next IBWA says:

"According to peer-reviewed consumer research, and demonstrated through testing in Toronto, Canada schools, if bottled water is not available, only one-third of people seek out tap water, while two-thirds instead choose packaged beverages that add calories or sugar, or both, to their diet."

Hmm, I could not find this "peer-reviewed" research (and I'd like the IBWA to send it to me -- I couldn't find it on their website, or in Google Scholar). And even if this is true, it is not a reason for the State of Maryland to subsidize bottled water for its employees. If the state were to do this, why not subsidize all other lifestyle choices that might improve diet, or health? Like salads at the lunch bar? Or my membership at the gym? And even if they did this, why subsidize a commercial product when the exact same product is available from the tap?

I could go on. The other arguments made by the IBWA are equally specious. There is no reason States or municipalities should be paying for bottled water when tap water is available; and indeed, when tap water is not available, states and municipalities must make it available - and still not buy bottled water. It costs more, it has environmental challenges associated with its use of energy, generation of waste, and impacts on some local groundwater, and it turns a public resource into a private commodity, as I discuss in my book Bottled and Sold: The Story Behind Our Obsession with Bottled Water.

This isn't a "ban." It is putting consumer choice back in the hands of the consumer, not the government.

 
 
 

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When I go to water meetings, there are serious scientific discussions about climate impacts on water systems, international conflicts over water, water quality and contamination threats, new technolog...
When I go to water meetings, there are serious scientific discussions about climate impacts on water systems, international conflicts over water, water quality and contamination threats, new technolog...
 
 
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Djay0252
America needs to Bless God
12:35 PM on 11/01/2011
I don't know about the rest of Maryland but Baltimore has some of the best water in the country. No need for bottled water there
04:07 PM on 10/12/2011
Congratulations to Maryland for becoming the 6th state to take this action. As the stewards of our public water system there is no reason why our city, state, or federal governments should be spending taxpayers dollars on an industry that undermines confidence in public water. A resource which they are providing to the public!

Check out the press release by Corporate Accountability International:
http://www.stopcorporateabuse.org/node/1543
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HUFFPOST SUPER USER
Jason Fleece
The Leftist Lizard with a heart.
11:45 AM on 10/07/2011
Ban plastic bottles filled with water. Plastic is a scourge and an epidemic of death for all living things.
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abbienormal
What hump?
02:05 PM on 10/07/2011
F/F.
10:52 AM on 10/07/2011
It is far, far greener to have all new housing construction be required/coded to provide recycling of our graywater than worry about drinking water delivery.
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abbienormal
What hump?
02:06 PM on 10/07/2011
Well said. Fanned.
09:21 PM on 10/07/2011
If only it were that easy. The thing is that multinational corporations are trying to seize control of ALL water resources on a global level. Eight states in this country have already allowed them in. Watch the film I posted a link to below.
10:45 AM on 10/07/2011
My lawn grows far better when watered by the rain than by the hose. That's enough for me. I'll keep my bottles of water. You can keep your fracking compounds.
06:49 PM on 10/07/2011
Very selfish but honest.
11:56 PM on 10/07/2011
When it comes to my health, you're damn right. You don't like bottled water? Fine, then find a new ALTERNATE inexpensive means of guaranteed clean water delivery! And tap water is NOT it!
01:44 PM on 10/08/2011
At least you know what's inside tap water. People will know squat about the contents of bottled water.

And besides, if you buy the supermarket brand, you're drinking bottled tap water anyway. Look at the labels, it says "Purified Water", and nothing else.
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HUFFPOST SUPER USER
frank day
Obama cares about all of U.S.
09:38 AM on 10/07/2011
I live in a college town and almost nobody carries bottled water anymore.

But most people carry a thermos filled with water or coffee.

I think the word has definitely gotten out about the serious environmental impact

of bottled water.
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09:38 AM on 10/07/2011
Underground aquifers are the source of water for nearby streams, wells, and farms. Sucking water from this resource can have a significant environmental impact as seen here in northern Florida. When water tables are low, sink holes appear swallowing up roads and homes here.
08:49 AM on 10/07/2011
You dance all around the real issue. Flouride in tap water! THAT's why some of us drink bottled spring water, because the tap water has been poisoned!!!!!
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HUFFPOST SUPER USER
frank day
Obama cares about all of U.S.
HUFFPOST SUPER USER
Bethab
10:54 AM on 10/07/2011
Um...my understanding is that the Flouride in tap water helps to strengthen teeth and prevent cavities. Also, this generation of kids who have been drinking bottled water have a much higher rate of cavities than the generation before. Either way...buy it yourself if you want it.
07:06 AM on 10/07/2011
I live in Maryland, and I've been trying to quit drinking bottled water for several years now. The problem I'm having, and this may sound crazy, is that when I drink tap water at night, I have trouble sleeping. I can only assume that this has something to do with the runoff pharmaceuticals in the water (which someone else has mentioned below). (I'm very sensitive to medications, and never, ever take them if I can avoid it.) To me, this issue of pharmaceutical pollution is a much more important question than the problem of bottled water--and while we're on the subject, why is no one concerned about the use of plastic in Coca-cola and other beverages that pose real health risks?
07:59 AM on 10/07/2011
Reverse osmosis filter system may work for you -- I think they are available for about $100 bucks or so. Expensive, but you would save that in bottled water over the course of a year.
08:09 AM on 10/07/2011
Just read about it--doesn't sound good (removes minerals, leaves chlorine). http://www.allaboutwater.org/reverse-osmosis.html

But thanks. Still wondering why we're so worked up about water bottles but don't care about soda bottles, which are full of things that are actually bad for you.
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HUFFPOST SUPER USER
frank day
Obama cares about all of U.S.
09:40 AM on 10/07/2011
You're right. It sounds crazy
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HUFFPOST SUPER USER
Jeffreygeez
06:42 AM on 10/07/2011
The bottled water industry, a billion dollar unregulated business playing on and with the American conspicious consumption attitude. I remember returning to the states after years living abroad and seeing the dazzlings displays of bottled water brands in the market. Some with 10% cherry flavor, other's with 12.5 % strawberry flavor, and so forth and so on. The Starbuck mentality rocks on, recession? ha-
02:16 AM on 10/07/2011
I don't like fluoride in my water or meds flushed down the toilet in my water.
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HUFFPOST SUPER USER
frank day
Obama cares about all of U.S.
09:41 AM on 10/07/2011
Don't drink toilet water.

Buy a filter.
12:43 AM on 10/07/2011
I stopped buying bottled water after watching this amazing film. Bottled water is wrong on so many levels. Everyone should boycott bottled water.

http://www.youtube.com/watch?v=DlbWsWPgUx8
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sabelmouse
i love to tumble , ask me why .
08:53 AM on 10/07/2011
that's a good film. also'' blue gold'' on tag tele on youtube.
also '' tapped '' and their movie site has some interesting videos.
http://www.tappedthemovie.com/
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HUFFPOST SUPER USER
gavrielle
Empty... Empty... Empty...
10:56 PM on 10/06/2011
Good for Maryland! Unless the tap water is undrinkable, bottled water is a waste of money.
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HUFFPOST SUPER USER
Linus521
In wildness is the salvation of mankind
10:18 PM on 10/06/2011
Where I live, my town has permitted the usage of the highest percentage permitted by law of chlorine bleach in our city water. I chose to go with bottled water the day I drank a glass of city water and I burped bleach. The water tastes like bottled bleach and smells like the bleach used to whiten clothing.

The day I burped bleach and thusly, almost vomited, was the day I decided to stop drinking water altogether or purchase something tolerable that actually, tastes like clean, natural water. I guess we can all just drink soda pops as opposed to city water. At least, they don't taste like toilet bowl scrubbers.
12:41 AM on 10/07/2011
Why don't you just file suit and clean up the water, instead?
09:45 AM on 10/07/2011
go down to city or whomever and complain, then get your freind to do the same and their freinds. stagfe a protest or too. Also if you leave the water out in pan overnight or so the chorline wiil burn off used to do that for my fish tank. how about a filter, way cheaper than bottle water.
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Linus521
In wildness is the salvation of mankind
01:54 PM on 10/07/2011
We placed the easy to apply filters for our showers and bath and a small one in the kitchen, but for drinking we've gone the bottle water cause of taste, alone.

You are right. We need to shop for a big, nice filter for the kitchen. Our son has a really nice, big one in his kitchen, and his drinking water tastes really good. His drinking water tastes as good as bottled.

No product is as pure to store food and water in as glass. Why they traded in glass water bottles for plastic amazes me. Plus, glass for water and sodas is renewable. When the glass bottle is empty, it is merely returned, then cleaned and used over and over. At least, that's the way it used to be done. And sodas and water tasted so fresh and good in glass, and glass chills down so well and cold.

A glass container can be used over and over too. And, plastic has been suspect in all kinds of concerns.
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Klein bottle
My micro Bio is not empty.
08:09 PM on 10/06/2011
I buy bottled water when I am out and about because in my corner of the country, the tap water is highly alkaline, and is bitter, and leaves a soapy taste in your mouth. I have an R/O system on my home water supply, which cleans up the water, but is expensive to run. How about we let people make up there own minds on what water to buy, and quit worrying so much about other people's lifestyle choices?
12:42 AM on 10/07/2011
Here's why:

http://www.youtube.com/watch?v=DlbWsWPgUx8
09:53 AM on 10/07/2011
Thanks for the link to this amazing film. I have just watched it, and I now intend to put it into my own blog http://100daystochangetheworld.com
It's a deeply discomforting fact that a billion people don't have access to clean drinking water in the year 2011. It's immoral, and it's depressing. But what gets me up in the morning is that I never doubt that we all have it within our power to change the world. If we all wait for the corporations and the governments to change, we'll all die while waiting. It's up to us to make the changes in our lives that can help us live in a healthier, happier world. Susan
02:09 AM on 10/07/2011
I guess you didn't comprehend the article. The State of Maryland doesn't want to pay for bottled water. This doesn't have anything to do with what you want to do on your own. You comment is a response to a non-issue, just like sensationalist news clips or comments out of context.