Peter Hirshberg is at the epicenter of the noisy, connected world of online conversation. He is changing our thinking about marketing, branding and customer relationships. A Silicon Valley executive with several high profile marketing and branding related ventures, Peter has led emerging media and technology companies at the center of disruptive change for more than 20 years. He is Chairman and co-founder of The Conversation Group, a fast growing agency helping brands and enterprises with strategy and marketing in a world of empowered and connected audiences and customers. He is also chairman of the executive committee of Technorati, the leading aggregator of user generated content in the world, tracking over 100 million Weblogs and 70,000 posts per hour.

Previously Hirshberg served as president and CEO of Gloss.com, the online prestige beauty business co-owned by Estee Lauder Companies, Chanel and Clarins; he was Chairman of Interpacket Networks, the global leader in Internet-by-satellite (sold to American Tower in 2000), and was founder and CEO of Elemental Software (sold to Macromedia in 1999).

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