Peter Robert Casey is the first-ever media credentialed micro-blogger in college basketball history. Labeled a "pioneer" for altering the composition of St. John's press row, Peter's story of social media success was featured in the New York Times, and on the pages of ESPN.com, Sports Illustrated, Mashable, and AOL's Switched.

Both a student of the game, and the business surrounding it, Peter enjoys writing about the interplay of basketball, social media, and marketing. His work has appeared on the websites of ESPN The Magazine, SLAMonline, and Bounce Magazine. You can find him blogging (almost) daily at PeterRobertCasey.com.

Blog Entries by Peter Robert Casey

Talking Social Media with USA Basketball's Craig Miller

Posted November 20, 2009 | 02:17 PM (EST)


As USA Basketball's spokesperson and primary media contact, it's safe to assume that Craig Miller receives a ton of phone calls and email inquiries that can quickly and easily fill up an eight-hour workday. Add that to the mix of coordinating all press conferences, overseeing all press releases, producing USA...

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How to Lose LeBron in 10 Days: A New York Knicks Recipe

7 Comments | Posted November 11, 2009 | 01:25 PM (EST)


There's no need to rent the 2003 film, "How to Lose a Guy in 10 Days," to witness romance and comedy rolled up into one storyline.

Just look at the 2009-2010 New York Knicks.

The Knicks' relentless and misguided wooing efforts of next summer's most coveted free...

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