Admit it. You've been infected by the Madness, too.

With 48 games in the rearview mirror and another 12 on the docket for next weekend's Sweet 16 and Elite 8 rounds, the NCAA Tournament is officially in full swing.

But the most activity isn't happening on court in...

Big upsets drive big reactions.

Fielding a unique four-guard lineup, No. 14 Harvard squeaked out an improbable 68-62 win over New Mexico, a 3-seed, in Salt Lake City on Thursday, giving the Crimson their first NCAA tournament victory in program history.

And the Twittersphere took notice.

In...

With a bounding pulse of 2,949 Twitter and Facebook mentions per hour over the weekend, the 2012 NBA All-Star Game can be deemed an "engaging" success.

"Our mission for All-Star is the same as our goal every day of the year, which is to enhance our fans' engagement and enjoyment...

Last year at this time, Bloomberg Sports announced its entrance into the fantasy sports marketplace with with great fanfare. Maximizing over 25 years of successful analytic technology, the company built a state of the art online suite of tools to help every fantasy player make better decisions. They also launched...

Many people in New York have heard of Matt Long's story. Many have also crossed paths with the Long Brothers during their great quest for success in the New York night scene, especially on the Upper East Side. Athletes may have trained...

The forthcoming play, Lombardi, will begin previews Sept. 23 at Circle in the Square Theatre in advance of its Oct. 21 opening. One of the key factors in the play is the great level of detail that goes into each actor's role. As Director Thomas Kail said recently, "We just...

The 2010-11 NBA season marks a year of change for the Golden State Warriors: New ownership, new logo, new website, new uniforms, and now, new media.

Introducing "Tweedia Day."

The forward-thinking franchise put out a call today for active social media...

Like most tangible assets, a sports trading card is only worth as much as a buyer is willing to pay. To mitigate ambiguity, hobbyists often turn to online price guides and monthly magazines -- which consider the availability, popularity and condition of cards, among other factors -- to help determine...

On Sept. 22, at the Circle in the Square Theatre, the new play Lombardi, based on the book by Pulitzer Prize-winner David Maraniss and written by Oscar-winner Eric Simonson, will begin previews on its way to its Oct. 21 opening night. The play, a six-person drama that will star Dan...

Tim Layden is a senior writer for Sports Illustrated, and this week will take fans inside the iconic plays of football with his new book, Blood, Sweat and Chalk. Whether you're a die hard fan or casual follower of your local high school team or your alma mater,...

Tennis fans in the northeast usually have to wait until late-summer to see the game's biggest names in person, but thanks to World Team Tennis and the work of its co-founders, Ilana Kloss and Billie Jean King, fans in the area will be able to get a fix of top-flight...

It's warmer outside, and the French Open's on television. You know what that means: Tennis season has arrived in the Northeast.

With that in mind, tennis Hall of Famer John McEnroe announced on Wednesday that he will open an academy at the...

The confluence of sports and entertainment has never been more discernible than it is today. Popular media outlets like the Wall Street Journal, TMZ and even the Huffington Post, are closely following the on and off-field lives of today's athletes, a testament to how far the mix has gone.

Why?

Every now and then a business concept captures your attention and conjures up the question, "Why didn't I think of that?"

In the case of SeatGeek, "The Farecast for sports and concert tickets," I wouldn't know where to begin. Utilizing coursework knowledge beyond my quantitative learning capacity,

Pick any New York City parkway, parking lot, turnpike or thoroughfare. There's always a wannabe race car driver weaving and winding their way to traffic court, only to help fund the very roads they day dream on.

Rarely, if ever, do we come to an intersection with a real...

I recently had the pleasure of meeting the VP of Octagon Digital, Jim DeLorenzo, at the first-ever New York Knicks Tweetup. DeLorenzo, who has over a decade of experience in the digital space, spoke with Knicks fans and digital enthusiasts about some exciting new platforms he's developed with his team...

"The Bloods are red. The Crips are blue. I still think the strongest colors in Jersey City are maroon and gold."

Confused?

Maroon and gold are the school colors of the country's most feared and successful prep basketball program, the Friars of St. Anthony. The...

Throughout last week's opening round of the NCAA Tournament, the viewing public witnessed new heroes rising up once again as men's hoops proved that Cinderella is alive and well across the country. However, one of the more resounding stories that came in...

As technology, media and marketing converge; no one is more qualified to talk about how this is changing the grassroots sport experience than SportingPulse CEO and Founder, Nick Maywald. SportingPulse is a sports technology and digital media company that has...

First things first, I am not a fantasy sports guy per se. I love stats and hoops is really my thing, but I am always looking for intriguing new ideas, and how they can apply to either what I am doing or how they may apply to sports as a...