Peter Sims is the author of Little Bets (a forthcoming book from Simon & Schuster: Free Press) about how small, strategically placed bets using a creative process combined with rigorous testing can produce great outcomes. He was coauthor with Bill George of True North, the nationally bestselling book that The New York Times called “one of the most important books on leadership to come along in years.” Before that, he established “Leadership Perspectives,” a sought-after class at Stanford Business School. He has been published in Harvard Business Review, Fortune, and USA Today and he has spoken at and advised organizations such as Eli Lilly, Molson Coors, Current TV, Qualcomm, and Stanford University.

Previously, he was part of establishing and building the European Office of Summit Partners, a leading global investment company, where he worked with some of the world’s most innovative companies.

Peter holds an A.B., magna cum laude, from Bowdoin College and an M.B.A. from Stanford. Additionally, he is on the National Board of Summer Search, which provides low-income youths with experiential learning opportunities. He is a sixth generation Californian, loves good music, and lives in San Francisco. He can be reached at www.petersims.com.

Blog Entries by Peter Sims

The iPhone: How to Design a Great Business Model

Posted October 28, 2008 | 12:20 PM (EST)


Apple's impressive quarterly earnings report this week, bolstered by iPhone sales, exemplified what has become increasingly clear: Apple has not only designed a highly successful product with its iPhone, the company's use of design principles have allowed it to build an incredible business model and ecosystem that has even Microsoft...

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Leading Innovation Through Methodical Experiments

Posted September 29, 2008 | 11:49 AM (EST)


The Wall Street Journal's ideas reporter, Pfred Dvorak, wrote a great article describing Best Buy's experimental forecasting system entitled, "Best Buy Taps 'Prediction Market'" -- an excellent example of how companies are using focused experiments to innovate their internal processes. Anyone interested in innovation should take note.

Essentially, Best...

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