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Peter Smirniotopoulos

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A Better Form of Capitalism: Consumer Behavior Matters

Posted: 02/17/2012 3:00 pm

This is the second in a three-part series I began on February 7th, with "It's Up to the 99% to Insist Upon a Better Form of Capitalism." In that lead-in to the topic of a better form of Capitalism, I stated:

The fact of the matter is, the 99% account for the vast majority (but not proportionately so, of course) of domestic consumption in this country, yet the 99% exercise that consumptive power with little to no regard for the consequences of our purchases when either the means of production or the distribution of the profits are considered. [Emphasis added.]

I then proceeded to run off a litany of consumer behaviors I suggested were contrary to supporting a better form of capitalism (and a better society in general). These included buying Michael Vick football jerseys while ignoring his heinous animal abuse; pirating intellectual property through illegally downloading music, videos and movies, and buying iPhones and iPads produced under some of the most draconian working conditions in the world. I concluded by saying:

The irony here then, is no matter how much others and I might decry, in the name of the 99%, the moneyed-maneuvering and influence-purchasing of those who practice variants of capitalism predicated on gaming the system in their favor, only the 99% have the opportunity to fundamentally change these unpleasant outcomes.

The fact of the matter is -- whether as consumers, donors to charitable organizations, or voters -- when we adopt and exercise a collective consciousness, positive change can be brought about fairly quickly. However, as is symptomatic of living in an overly stimulated, constantly connected, over-worked-and-under-recreated, 24/7 world, such initial successes are often fleeting. This is mostly because what should be the very beginning of change for the better is, more often than not, accepted as the end, because that's easier. I offer three recent, concrete examples below.

Before proceeding to these three examples, however, I want to better establish the premise of this three-part series. My initial blog entry somewhat takes for granted that readers accept America has lost its way in many fundamental respects; that "we don't practice the kind of 'capitalism' so frequently held up for all to see, particularly by GOP politicians and talking heads of late, as the foundation of America's greatness and 'exceptionalism.'"

Columbia University economics professor and Director of The Earth Institute, Jeffrey D. Sachs, has published an excellent book entitled The Price of Civilization. In the chapter on "Diagnosing America's Economic Crisis," Dr. Sachs writes:

We need to reconceive the idea of a good society in the early twenty-first century and to find a creative path toward it. Most important, we need to be ready to pay the price of civilization through multiple acts of good citizenship: bearing our fair share of taxes, educating ourselves deeply about society's needs, acting as vigilant stewards for future generations, and remembering that compassion is the glue that holds society together. I would suggest that a majority of the public understands this challenge and accepts it.
Sachs, Jeffrey D. (2011-10-04). The Price of Civilization: Reawakening American Virtue and Prosperity (Kindle Locations 71-75). Random House. Kindle Edition.[Emphasis added]

This notion of creating "a good society" through "multiple acts of good citizenship" is really at the heart of this three-part series, however in the more-narrow sense of exercising a much better-informed and higher consciousness about the things we buy, the services we use and the organizations we support.

Dr. Sachs goes on, in great detail in The Price of Civilization, to explain the negative consequences that have been suffered upon the United States as a result, at least in part, of the vast majority of Americans' allowing themselves to be so distracted by other things that they have forgotten how to be good citizens. Dr. Sachs offers, in part:

The CEO-friendly political environment, the economic effects of globalization, and specific regulatory and tax policy choices made in Washington over the past thirty years have combined to create an inequality of income and wealth unprecedented in American history. We are living through a new Gilded Age exceeding the gaudy excesses of the 1870s and the 1920s. The extent of riches at the top of the income and wealth distributions is unimaginable to most Americans, especially at a time when one in eight Americans depends on food stamps. The wealthiest 1 percent of American households today enjoys a higher total net worth than the bottom 90 percent, and the top 1 percent of income earners receives more pretax income than the bottom 50 percent. The last time America had such massive inequality of wealth and income was on the eve of the Great Depression, and the inequality today may actually be greater than in 1929. As we see from the figure, the New Deal and post-World War II reforms led to a dramatic narrowing of income inequality. Economic growth was widely shared from the end of the war until the 1980s. Then all the economic benefits tilted toward the rich.
Sachs, Jeffrey D. (2011-10-04). The Price of Civilization: Reawakening American Virtue and Prosperity (Kindle Locations 308-317). Random House. Kindle Edition. [Emphasis added.]

In Chapter 8 of his new book, Dr. Sachs lays at least part of the blame for these damning statistics at the feet of average citizens, as I am endeavoring do to with this three-part series:

Most attempts to explain the current economic crisis put the spotlight on reckless financial deregulation, and a few link the disastrous regulatory choices to the corrupted politics of Washington. Very few put a spotlight on the citizenry as well. It is easy, and right, to blame our politicians and greedy CEOs. The public knows the score and detests it. Yet at the end of the day, Americans have elected their leaders. Americans have allowed themselves to be manipulated by corporate propaganda. And Americans have behaved in a very shortsighted way with their own budget management, falling dangerously into debt and eventually into bankruptcy. Tens of millions of Americans are repeatedly overconsuming today and regretting it tomorrow: whether by overeating, overborrowing, overgambling, excessive TV viewing, or indulging in yet other addictions.
Sachs, Jeffrey D. (2011-10-04). The Price of Civilization: Reawakening American Virtue and Prosperity (Kindle Locations 1906-1912). Random House. Kindle Edition.[Emphasis added.]

Three recent examples of corporations or organizations behaving badly, and the immediate, negative backlash among their respective consumers and supporters, demonstrate the power possessed by "We the People" when we are socially conscious and take immediate action. Social media like Facebook and Twitter played a large part in each of these examples, although they also have the potential to play a principal role among the "distractions" Dr. Sachs references in his book as keeping us from being more-effective advocates for the betterment of all.

Bank of America Backs Down on Proposed $5.00 per Month Debit Card User Fee.

Last October Bank of America announced it was going to add a $5.00/month "surcharge" for debit card usage. This announcement was brought about "[a]fter Congress required the Federal Reserve to crack down on the fees retailers pay banks to accept plastic." This announcement not only sparked an angry outcry from BofA customers but was the catalyst for "Move Your Money Day," a national movement urging customers of the biggest banks (including BofA, Citigroup, Chase, Wells Fargo, SunTrust, etc.) to move their accounts to community banks and credit unions. As of today, over 84,808 customers of big banks have signed the pledge on the Rebuild the Dream website to move their accounts, including more than 33,000 BofA customers.

Komen Foundation Reverses Policy Targeting Planned Parenthood for Defunding.

In January, Cecile Richards, Executive Director of Planned Parenthood, sent out an email to the organization's supporters to let them know that the implementation of a recently adopted policy change at the Susan G. Komen Foundation was going to result in the loss of a long-standing SGK grant funding Planned Parenthood's breast cancer screening services, including the costs of mammograms, at a number of PP clinics serving indigent and uninsured women for whom these services were not available elsewhere. This email caused a firestorm of protest, primarily on Facebook and Twitter, and subsequently covered by the mainstream media (MSM).

As the scrutiny of SGK's "policy change" became more acute, it became clear that the change was specifically targeted at Planned Parenthood (despite Komen Foundation assurances to the contrary) because some SGK contributors as well as management staff and some Board members were uncomfortable with the fact that Planned Parenthood also provides abortion services for women who cannot otherwise afford them (although not funded with any SGK funds). Within three days of the Richards email the SGK policy was reversed, and several days later the organization's Senior V.P. for Public Policy, Karen Handel, a very vocal anti-abortion advocate who was largely credited with shepherding the change through SGK management and securing Board approval, had resigned.

Apple Voluntarily Initiates Independent Inquiry into Worker Conditions at Chinese Factory Producing iPhones and iPads.

After a respectable mourning period following the death of Apple founder and CEO Steve Jobs, stories started to surface about the deplorable conditions at Foxconn, Apple's Chinese manufacturer of iPhones and iPads. Although it took some time for reports about Foxconn's working conditions to be covered by the high-tech press, and later still by the MSM, word spread among Apple customers who -- much like the Nike customers who less than twenty years ago learned their $100-and-up running shoes had been made by children as young as ten in Pakistan and Cambodia -- flooded Apple with complaints. This outcry forced Apple to ask the Fair Labor Association, an independent trade organization Apple just joined in January of this year, to investigate worker conditions at Foxconn and other Apple overseas suppliers.

These are, indeed, three excellent examples of how -- particularly with the benefit of social media -- individuals can become informed almost immediately, and mobilize like-minded citizens for collective action to force better behavior by corporations and nonprofit organizations. However, in each of these examples, it remains to be seen whether the response from each offending entity will be long-lasting. If each of these entities perceive that "the public" has been satisfied by their initial response, the answer to whether changes will last is "probably not."

Are Bank of America and the other big, commercial banks already working on new ways to increase the fees they charge their customers, in perhaps more surreptitious ways that make detection more difficult? And, more importantly, who's watching them to make sure they're not?

Will Komen Foundation heed the continuing calls, from thousands of donors, volunteers, and other supporters, insisting that founder and CEO Nancy G. Brinker resign over her PR blitz, publicly denying what later was proven to be true about the policy change having specifically targeted the defunding of Planned Parenthood? That's not likely to happen if Komen doesn't see a significant drop in volunteers and donations during its recently started 2012 Race for the Cure campaign.

Will the release of the iPad3 be greeted with greater skepticism by loyal Apple customers who, up until now, have not asked the question "How many Chinese workers suffered or committed suicide so I can have the latest Apple product?" If those customers are willing to accept the Fair Labor Association investigation as the end of the story, and not the beginning, then expect that throngs of those same iAddicts to be standing in line at an Apple Store near you, regardless of the scope and extent of worker misery involved.

 

Follow Peter Smirniotopoulos on Twitter: www.twitter.com/@PSmirn

This is the second in a three-part series I began on February 7th, with "It's Up to the 99% to Insist Upon a Better Form of Capitalism." In that lead-in to the topic of a better form of Capitalism, I...
This is the second in a three-part series I began on February 7th, with "It's Up to the 99% to Insist Upon a Better Form of Capitalism." In that lead-in to the topic of a better form of Capitalism, I...
 
 
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HUFFPOST SUPER USER
dtallwalk
05:54 PM on 02/23/2012
Look at (story of stuff) on you tube the full version. and one can make a much better judgment on how we need to make Washington an Big Corp accountable for when we are dumped on when things go down hill in the economy. Vary good vid
04:34 PM on 02/20/2012
Yes consumers have power and should use it, but the providers also have power. Bank of America had to back down on their $5 debit card fee, so instead they initiated less announced fees. Increases for your checking statements, increases for copies of checks , increasing for checks themselves, this fee that fee and the other fee. They lost one battle and won the war.

Komen backed away from its policy not to fund PPA but it didn't necessarily re-fund PPA. That has yet to be worked out. The leader of the cabal resigned but one person didn't make the decision and those men and women are still there.

The best is Apple. They are now going to insist on good labor practices in China. That means they are going to insist on paying higher prices for their products because their de-facto emloyees want overtime. Steve Jobs must not have been the only Apple exec to do drugs. This is a clever public relations gambit to bestill the criticism. And if there is anything we know about Apple, it is that they are marketing wunderkind.

Yes, the consumer is greatly responsible for the problem. We want 1000 T-shirts (even though there are only 365 day to the year), we want 140 foot TV's (because our eyes need the damage) and we want everything else we can possibly have even if we have no use for it. When that changes, capitalism will change.
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HUFFPOST BLOGGER
Peter Smirniotopoulos
Saving the world 1 Tweet @ a time; HP blogger
10:17 PM on 02/20/2012
I believe we agree not only on the short-term positive outcomes from collective consumer action but that the fact that these gains can be fleeting. We need a permanently enlightened and engaged consumer class, and perhaps once everyone's eyes have been opened to the consequences of mindless buying that's not as insurmountable a goal as it once might have seemed. You've put your finger on the fundamental problem in your final paragraph: Our "needs" more often-than-not are really "wants" created by clever oftentimes relentless marketing. Could Apple customers afford to and be willing to pay $50-$100 more per high-tech product if 1) they're truly going to be made under ethical working conditions (maybe even *in* the U.S.); and 2) they're not going to be marketed every six-to-nine months that the thing they just bought has become obsolete? The constant impetus to "upgrade" to the latest model is marketing drive, and when you consider that the vast majority of Apple products are purchased and used by individuals for entertainment purposes, it's easy to make the case that perhaps less is more when it comes to the frequency of "innovation."
10:30 AM on 02/21/2012
Thank you for the reply. I don't disagree with you in large measure, but surely you realize that Apple and the other offshore companies are using foreign labor precisely because such practices are unethical and therefore cheap. More to the point is the fact that production as a cost component is usually dwarfed by the marketing, distribution and other such costs, including executive compensation. Assuming that consumers might be unwilling to pay the $50-100 you speak of, do you imagine the onshore cost elements would willingly absorb those costs? I do completely agree with you on the marketing efforts, especially as they relate to upgrades. If and when America goes down the tubes, I am sure that those that replace us will know us as the people who could sell a gas furnace to the devil.
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HUFFPOST BLOGGER
John Friedman
Sustainability Business Blogger
04:17 PM on 02/20/2012
You raise some fantastic points about the need for conscious consumerism - where people recognize that when they make a purchase they are not only supporting a corporation, they are also supporting a supply chain and the social, political and economic systems that that supply chain supports. There are several elements that can create this disconnect.

People just don't know. But such ignorance is harder these days. Thanks to the internet and our globally connected world, companies can not count on the distance to prevent the information from getting out about how they treat their workers or the environment.

Even when people know, they may 'justify' their purchase based on finding the lowest cost products or services regardless of how or where they are produced. In effect they feel that they cannot afford to live their values. If we understood the true cost of these decisions, however, those purchases might be harder to justify.

I look forward t reading the rest of your series, and future articles.
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HUFFPOST BLOGGER
Peter Smirniotopoulos
Saving the world 1 Tweet @ a time; HP blogger
11:43 AM on 02/21/2012
John, thanks for "getting it," although I'm pretty sure from your comment you already understood the larger picture. Unfortunately, it's not people like you syhersch, above, I'm concerned about, precisely because you *do* get it. It's really the millions of consumers who 1) have the knowledge resources to learn more but chose ignorance because it's easier; and 2) those whom you so accurately call out for justifying their consumer behaviors. My hope is that, with all of the emphasis on and interest in the dichotomy between the 99% and the 1%, at least some portion of the former will acknowledge that demanding better behavior from others must be accompanied by insisting on the same in their own behaviors, including patterns of consumption. Thanks for your contribution to this exchange.
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humanbeing-rick
Born in the USA 1947
12:20 AM on 02/20/2012
A very well written article, and very thought provoking. Thank you for that. You are right.
We all share the blame for our misfortunes due to our own consumer habits. We have the economic power in our own hands, and it should be used to boycott offensive corporations, and support the good ones. American consumers must choose more wisely, in a global economy, and support the great society that we deserve. It may cost a little more, but it is worth it to support our own country, and our children's future.
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HUFFPOST BLOGGER
Peter Smirniotopoulos
Saving the world 1 Tweet @ a time; HP blogger
11:14 AM on 02/20/2012
Thanks for your response. Although you probably didn't know you needed to include a Spoiler Alert you have anticipated the third part of this three-part series: Focusing on the "good corporations" perhaps for policies and actions of which average consumers may not be aware. We all become better human beings by being more-conscious; more present.
11:42 AM on 02/20/2012
Global Capitalism is like a grass fire.. Good for producing a lot of heat at the burning edge, just as long as the fire keeps moving. But we are really shortly going to find out what's left behind that burning edge as global production moves further and further from our national economy. Thus far it's left labor behind, but eventually even investment capital can be somewhat left behind, because the capital needed in far off places, will most likely be supplied more locally by known regional players. It's possible we end up with a charred ecosystem here. And at some point it may be necessary to reevaluate whether capitalism works at all after it has burned through.
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Chef Typhoid Mary
Taxes are what we pay for civilized society.
10:40 PM on 02/19/2012
Funny how whenever Neoliberalism enters an economy (privatization, deregulation, low taxes, cut social services, union busting) prosperity exits the economy.

This has been well documented in the third world, but Americans are finally getting a taste of what it's like to be on the receiving end of it.
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HUFFPOST SUPER USER
shamanbart
11:45 PM on 02/19/2012
Why do you call this "neoliberalism"? It is actually the effect of extreme conservatism that is pushing the middle so far to the right that the mainstream politics and policies are compromised to that end. Please find a different term -- such as simply extreme Reaganism.

Liberals and progressives are for higher (fairer) taxes, adequate regulation, robust social services and robust union membership. By using the term "neoliberalism" you call into question the goals of all "liberals". I wonder if that term was coined by Frank Luntz to confuse the masses.

I agree, however, with your overall assessment -- the introduction of those trends into the economy has brought income inequality, exascerbated poverty and an economy on the verge of collapse.
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HUFFPOST SUPER USER
lrobb
Southern Rational
12:37 PM on 02/19/2012
Admirable, but completely unrealistic. Most people buy the least expensive version of whatever it is they need but don't care greatly about, and the cost of what they desperately want, if within reason, doesn't seem to matter. This is human nature. You aren't going to change it.

However, the 99% had one distinct advantage over the 1%. They vote in far larger numbers. All you have to do to get back to honest-to-goodness capitalism is to insure elections aren't rigged.

Ideally no individual or entity who was not eligible to walk into a voting booth and pull a lever for a candidate could donate to that candidate. The maximum amount of a donation should be calculated as 5% of the average individual income in the state--for legislative races--or the US as a whole for presidential campaigns. If the average individual income in your state is $40,000, a good benchmark for a maximum contribution statewide would be 5% or $2,000 per individual per campaign.

No political parties, corporations, unions, charitable organizations, superpacs or anyone outside the district could donate either money, services or goods to a campaign. Period. We as citizens are entitled to our own legislators, not ones chosen for us by outside influences.

The only way we can eliminate corporate welfare is to insure our legislators are not rewarded for granting it.
01:35 AM on 02/20/2012
Why is it unrealistic to believe that people will think before they buy and perhaps decide to add ten cents to the cost of something to purchase a locally made good? It just takes time and education. Kind of like what has happened with cigarettes and junk food.

Why the exclusion for political parties, corporations, unions or other organizations? No one but a registered voter can donate, period. No aggregators, only donations to a candidate. And forget the dollar limit, just make it reportable (name and address of donor) to a state run website by the person receiving the donation within 24 hours or an amount double the donation is paid to the state as a tax.

You have to get rid of the money aggregators, not the donors. Think Doonesbury, which is just straight forward political speech, the kind we want. He is out of district and could not be published outside of his voting district.
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HUFFPOST SUPER USER
BrianPK80
Wisdom is having more questions than answers.
06:12 PM on 02/18/2012
How is it that the SOPA/PIPA controversy is overlooked and this eyebrow-raising proscription against "pirating intellectual property through illegally downloading music, videos and movies" is included?

"Americans have elected their leaders."

Thousands of electronic voting machines and missing ballots may beg to differ.

"Americans have allowed themselves to be manipulated by corporate propaganda."

Therefore, they (including ones not manipulated) deserve...?
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HUFFPOST BLOGGER
Peter Smirniotopoulos
Saving the world 1 Tweet @ a time; HP blogger
11:18 AM on 02/20/2012
Brian, I didn't want to get into the complexities of SOPA/PIPA but, instead, chose to focus on what I see as an inherent consumer contradiction of "honoring" in various ways their artistic idols but yet routinely cheat them out of the fruits of their labor by downloading music, videos and movies without compensation to them. I could (and may) devote an entire, future blog post to SOPA/PIPA but that is clearly not the thrust of this entry.
01:08 AM on 02/22/2012
d'oh! cool response! I hope you are calling your statement a syllogism and you are just sort of doing a free associative response..I only say that because of the "therefore" which is usually used when deriving a response. I don't think Peter said he excluded SOPA and PIPA .. think he meant he needs to do a separate trilogy on it.. but I am against SOPA and PIPA just for the record; right along with National Defense Authorization Act; the so called Patriot Act. Maybe Peter will do a blog on SOPA and PIPA. I do pay for MY music and downloads--what really ticks me off--is like I have said: HOW MANY times do I have to pay for the SAME song in the new format? Those Hollywood bigwiggers pushing the SOPA are in the 1% group or if they aren't they need to fire their accountant/manager :) anyway keep up the good work people