iOS app Android app

Phil Cooke, Ph.D.
Phil Cooke, Ph.D. is a filmmaker, media consultant and author.

For more than 30 years, Cooke has advised many of the largest organizations in the world as well as producing national advertising for the largest companies in the country. He specializes in helping people and companies change their lives and the world around them during times of great upheaval and transformation.

An internationally known writer and speaker, Cooke has been a guest on major network news and interview programs and his work has been profiled in The New York Times, The Los Angeles Times, and The Wall Street Journal. He has lectured at Yale, the University of California at Berkley and UCLA. Phil is the author of three non-fiction works, the most recent being "One Big Thing: Discovering What You Were Born to Do." (Thomas Nelson, 2011) and "Unique: Telling Your Story in the Age of Brands and Social Media." (Regal, 2012)

Find out more at

Entries by Phil Cooke, Ph.D.

Leaders: 5 Warning Signs You're Losing Your Influence

(1) Comments | Posted April 9, 2015 | 2:57 PM

The truth is, leadership is about influence. After all, if you can't inspire and influence your team to accomplish your organization's purpose, then you won't get very far. But over the years, I've seen plenty of leaders lose that influence - and yet don't recognize when it starts slipping away....

Read Post

The Shock We Encountered at Jerusalem's Wailing Wall

(29) Comments | Posted April 9, 2015 | 2:46 PM

Over a period of 10 days, our team at Cooke Pictures was filming around Israel for the Museum of the Bible in Washington, DC. Led by the museum's president Cary Summers, we interviewed archeologists, researchers, antiquities dealers, and filmed artifacts that date back to Abraham. We...

Read Post

In 2015, Christianity May Be Making a Comeback

(17) Comments | Posted January 5, 2015 | 6:49 PM

Just when everyone thought God was dead, The Creator seems to be making a serious comeback. Although non-believing cultural elites in media, academia, and entertainment may be the loudest voices in the room, a new Pew Research Study indicates they're becoming the smallest group in the room. Among...

Read Post

Culture Is More Important Than Vision: And We're Seeing It On a National Stage

(0) Comments | Posted June 9, 2014 | 9:14 PM

Culture is more important than vision. That's a critical principle from a long line of leaders. The reason is simple: An organization's culture sets the tone for everything else, and leaders are responsible for creating an organization's culture. I don't care how great or noble your vision - if you...

Read Post

Should Christians Support the Movie Noah?

(3) Comments | Posted March 3, 2014 | 8:02 PM

You've probably heard the controversy about the upcoming Paramount Pictures movie Noah. In the last few weeks, I've seen numerous blogs, social media posts and commentaries on the movie -- usually criticizing it and detailing how far it strays from an accurate Biblical portrayal. But as of this writing, I'm...

Read Post

Chris Christie and Bridgegate: Two Things Leaders Should Learn

(2) Comments | Posted January 14, 2014 | 11:37 AM

Chris Christie may be finished as a presidential candidate, and maybe not. But either way, he experienced a potentially catastrophic event this past week with his now famous "Bridgegate" problems. While the vast majority of media critics and consultants agree that he's handling the crisis very well so far (taking...

Read Post

Is Someone Accountable for Your Nonprofit's Fundraising Mistakes?

(0) Comments | Posted January 6, 2014 | 10:40 PM

I received an email last year with an invitation to "Click Here" to receive a Thanksgiving e-Card from the leader of a major nonprofit. First, the email was so infantile it made me feel like a 13-year-old, and second, the organization was forcing me to do something to receive it....

Read Post

What's So Wrong With Megachurches?

(2) Comments | Posted January 6, 2014 | 3:49 PM

As the saying goes, "The world is going to hell in a hand basket." There's never been a greater challenge for world evangelism, there are plenty of social problems like hunger and homelessness we face here in the United States, Christians are being marginalized more than ever, religious persecution is...

Read Post

Maybe It's Time Christians Learned These "Non-Christian" Habits

(27) Comments | Posted November 4, 2013 | 3:32 PM

I say "non-Christian" for many reasons, Christian culture looks down on the below habits, since they've not been considered traditional Christian behaviors. But one of the big reasons Christians are losing our voice in today's culture is that we don't understand and master these critical habits. Here's the list:

Read Post

What Should Christians Do to Change Their Perception?

(70) Comments | Posted September 5, 2013 | 1:11 PM

What you believe matters, but branding and marketing experts tell us that it all starts with "perception." No matter how great a product may be, I'll never try it until I have a favorable perception. Once that happens, I'll consider giving it a shot. In a similar way, for centuries,...

Read Post

The Most Racist Part of the Zimmerman Trial Was the Media

(14) Comments | Posted July 14, 2013 | 7:12 PM

How many young African-American men were killed in Chicago, Los Angeles, or New York during the Zimmerman trial? It's difficult to find out because most news organizations apparently aren't interested. But the numbers are startling. Crystal Wright reports from the U.K, that

During the July 4th holiday...
Read Post

The Bible TV Series: Why It's Breaking Audience Records

(42) Comments | Posted March 25, 2013 | 7:32 PM

Perhaps it's because I'm one of the few (if not the only) working television producer in Los Angeles with a Ph.D. in Theology, but I'm often the "go-to" guy when the media is bewildered by Christianity. As a result, I've spent the last two weeks talking to various reporters about...

Read Post

Whiners on Your Team? Here's How to Deal With Them.

(2) Comments | Posted March 25, 2013 | 4:55 PM

Most business teams are going to have at least one member who's a whiner. Whiner's focus on the negative, and thrive on complaining -- often about the most insignificant things you can imagine. While writing my book, One Big Thing: Discovering What You Were Born to Do, I...

Read Post

Is Hollywood Really 'Courageous'?

(1) Comments | Posted January 15, 2013 | 1:13 PM

At this year's Golden Globe Awards, we couldn't escape hearing the word "courage" again and again. Hugh Jackman mentioned the "courage" it took to produce Les Miserables, one of the producers of Game Change praised HBO for being a "courageous" network and even Jodie Foster's speech was lauded as "courageous."...

Read Post

How Christianity Lost Its Voice in Today's Media Driven World

(121) Comments | Posted December 5, 2012 | 5:24 PM

Historians can keep arguing about whether or not America was founded as a "Christian" country, but one thing is for sure: For most of this country's history, Christianity has been the dominate cultural force. From the engine behind social service outreaches, to the founding of our greatest educational institutions and...

Read Post

The Election Is Over: What Do We Do Next?

(1) Comments | Posted November 7, 2012 | 11:24 AM

During the last few days before the election it was interesting to watch people on both sides of the fence melt down on social media sites. But now that the election is over, it's caused me to think more and more about the relationship between politics and culture. Whether you're...

Read Post

The Secret to a Resume That Gets Noticed

(0) Comments | Posted October 23, 2012 | 3:59 PM

Today, far too many job hunters are leaving out one of the most essential skills for a successful career -- creativity. As a result, talk to a typical job hunter, and chances are, they're doing the same things as everyone else: getting the right degree, attending job fairs, networking events,...

Read Post

Who Are You to Judge ME? (Maybe, Someone Who Cares)

(4) Comments | Posted September 12, 2012 | 6:31 PM

In today's culture, it might well be time to rethink our outlook toward judging and being judged. Particularly in the Church, the mistaken attitude that we have no business judging other believers is so pervasive today that I think it's time to re-consider what it really means. The scripture from...

Read Post

Who's the Point Person on Your Next Project? The Role Is More Important Than You Think

(3) Comments | Posted August 27, 2012 | 12:10 PM

At some point, your business or nonprofit organization is going to work with a vendor, consultant, or other outside group. It could be about creating or updating a web or media project, hiring a builder, engaging legal advice, fundraising or sales strategy, or a million other possibilities. Whenever that happens,...

Read Post

Do You Believe in Destiny? Maybe You Should

(14) Comments | Posted August 10, 2012 | 1:56 PM

The issue of destiny is loaded question. Nearly everyone wants to believe in the concept. Atheists may believe that there's no God, no purpose and no point to life, but it's pretty tough living that philosophy out in the day-to-day trenches.

The idea of destiny gives us a reason...

Read Post