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Phil de Vellis, aka ParkRidge47 Headshot

I Made the "Vote Different" Ad

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Hi. I'm Phil. I did it. And I'm proud of it.

I made the "Vote Different" ad because I wanted to express my feelings about the Democratic primary, and because I wanted to show that an individual citizen can affect the process. There are thousands of other people who could have made this ad, and I guarantee that more ads like it--by people of all political persuasions--will follow.

This shows that the future of American politics rests in the hands of ordinary citizens.

The campaigns had no idea who made it--not the Obama campaign, not the Clinton campaign, nor any other campaign. I made the ad on a Sunday afternoon in my apartment using my personal equipment (a Mac and some software), uploaded it to YouTube, and sent links around to blogs.

The specific point of the ad was that Obama represents a new kind of politics, and that Senator Clinton's "conversation" is disingenuous. And the underlying point was that the old political machine no longer holds all the power.

Let me be clear: I am a proud Democrat, and I always have been. I support Senator Obama. I hope he wins the primary. (I recognize that this ad is not his style of politics.) I also believe that Senator Clinton is a great public servant, and if she should win the nomination, I would support her and wish her all the best.

I've resigned from my employer, Blue State Digital, an internet company that provides technology to several presidential campaigns, including Richardson's, Vilsack's, and -- full disclosure -- Obama's. The company had no idea that I'd created the ad, and neither did any of our clients. But I've decided to resign anyway so as not to harm them, even by implication.

This ad was not the first citizen ad, and it will not be the last. The game has changed.

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