Nowhere is it written that you have to watch videos on YouTube or write emails on Gmail. I've been pretty pro-Google and, a few weeks ago, I wrote a post on this site in defense of the comapny's new privacy policy. I argued that those who use Google's platform have to accept the company's rules -- or not use its products and services. You can always opt out.
Or can you? It turns out that Google was tracking the behavior of certain users via cookies while they were using Safari, the default browser on Apple's products. In effect, Google circumvented Safari's terms of usage. From a recent CNN article:
Google wasn't the only one exploiting Safari's loophole. Stanford grad student Jonathan Mayer, who published an extensive technical analysis of it on Friday, found at least three other advertising companies taking advantage of it: Vibrant Media, Media Innovation Group and PointRoll. "I think there's quite possibly a deceptive business practice here," Mayer said in an interview with CNN.
Google has overstepped its bounds before, as I point out in The Age of the Platform. Whether Google's actions technically violated Safari's terms of usage is besides the point. Its actions clearly contravened the spirit of Safari's policy.
Dominance is Not Guaranteed in the Age of the Platform
Sure, Google can withstand the PR hit, although it can't like giving more fodder to those who believe that the company is no longer about not being evil. Beyond bad press, these types of discoveries are just bad business. Search engines like DuckDuckGo now pride themselves on offering no-tracking privacy. While their results might not be as relevant as Google's, many people will accept "lesser" results for enhanced privacy.
My message to the top brass at Google: the Internet is not your platform. It's a shared public space of which you are a major player. Remember what got you here. In the Age of the Platform, your long-term relevance and dominance is not guaranteed. Just ask Yahoo!, MySpace, and AOL.
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So just to be clear: Apple loads content whether you want it or not, claims that it is not responsible for what the applications do with your personal information, and Apple won't allow the customer to take responsibility and delete the applications. I think this may be a new low as far as a Company abdicating its privacy responsibility.
You can view apples privacy policy at http://www.apple.com/privacy/
If you don't like what you see, visit chang.org at http://www.change.org/petitions/apple-not-responsible-for-customer-privacy and sign the petition for Apple: