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Philip G. Baker

Philip G. Baker

Posted: March 8, 2010 12:50 PM

Is Toyota Losing Credibility With the Public?

What's Your Reaction:

Toyota is in a huge amount of trouble with the government for its cover-up of safety issues. But based on a dozen recent conversations with friends and family members, Toyota appears to be rapidly losing credibility with the public just as quickly. That will not be helped when, according to the Wall Street Journal, Toyota plans to attack an ex-employee that was handing over documents to the government and claim he had mental problems.

One friend, an engineer who has owned Toyotas since they were first sold in the United States, said he would never purchase another because of the company's behavior. He cited Toyota's refusal to share black box data that's recorded in each car during an accident, saying, "As an engineer, they must think they have something to hide."

Public opinion among my friends is going from "Toyota makes the best cars and these problems happen with all makes" to "What is Toyota afraid of?" My wife, who loves her one-year old Toyota Highlander Hybrid, surprised me and reversed her opinion about buying one again, and now says she probably would not buy a Toyota if she had to do it all over again.

One marketing professor friend thought Toyota's performance will make it the subject of one of the biggest business school cases of all time, about how Toyota fell so far so fast. He says he's never seen such inept crises management and "Everything they do seems to makes matters worse." He thinks once owners start losing their lives in cars that have been recalled and repaired, NHTSA may actually ban some models from being sold.

All of my anecdotal experience indicates Toyota is rapidly losing the confidence of the public, and its president's testimony before Congress did nothing to slow that down.

 

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10:50 AM on 03/09/2010
Within the next six months, the only group that will have lost serious credibility will be the media. The sheer ignorance of basic mechanics, the sheer ineptitude of basic investigative journalism is appalling. Every auto mechanic in the country is laughing at every reporter repeating the numerous falsehoods.

All the media has to do is look at the NHSTA reports to see how overhyped the sudden acceleration problem is.
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texastrixie
I invented the internet.
09:10 PM on 03/08/2010
If Toyota is lying about the elctronic systems in their cars - that this could not be a source of the unexpected acceleration - and they are proved wrong, then Toyota will never recover. They are still going on the assumption that Americans will respond like the Japanese, and accept any explanation they are given. But Toyota is wrong. Even if there is no "proof" Toyota knew the electronic system was bad, if it is later proven to be, Americans will never believe that the company didn't know this all along. Toyota had better pray to be right on this.
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07:19 PM on 03/08/2010
It's all about expectations and reputations. It's the opinion of some that this will just blow over soon, and people will soon forget. This time I think it's different. Since WWII, Toyota taught the world and preached about quality. Especially to stubborn Americans. Now we expect high quality from them at all times.

Their negligence to take this recall seriously diminishes our confidence in Toyota and its ability to deliver quality. It's even more serious since human lives were at stake. We expect this poor behavior from the Big 3 because we don't have high expectations from them to begin with. So they have nothing to lose. Now Toyota is back at square 1 and will have to rebuild their quality reputation all over again. What a waste.
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vippy
Carpe Diem!
06:26 PM on 03/08/2010
Until they can prove any of these things I won't listen to this one bit. I have no trouble with my RAV4.
So far, from what I heard on TV it was not Toyota's fault though the lady did lie and it has been established that the policeman in California had 2 mats in the car which caused the problem.
I just wonder where are all those cars located that had this problem with acceleration. Lots of them are sold in the Dallas area and not one dealership had such a complaint on record. Survey was done
by a reliable source. I read an article which stated the witch hunt for Toyota is on. After our government invested our money in GM it is highly suspicious. Last week I read where 1.5 million
Ford Cars are getting recalled and then nothing, then some Honda's. Just what is going on?
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texastrixie
I invented the internet.
09:11 PM on 03/08/2010
A recall is only a recall just so long as you do it before people get killed. Hence Toyota's problem.
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AZdesertdog
10:57 AM on 03/09/2010
keep drinking the Kool-Aid. Toyota needs you.

the CHP officer who died with his family in a loaner Lexus was A CERTIFIED HIGH SPEED PURSUIT INSTRUCTOR. don't you think he would have checked the mats if the car was accelerating uncontrollably?

the following items are ALL controlled by the haywire ECU:

-acceleration

-pushbutton start AND stop. no key.

-gear shift position. no cable connection to the transmission; all "drive by wire".

...and Toyota has not recalled a single Lexus model for this.
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vippy
Carpe Diem!
11:28 AM on 03/09/2010
The results of the investigation revealed the following, read up on it before spouting off.
The car was a rental, and rental sometimes put another floor mat in it and it was turned upside down. It had shifted to under the brakes and over the gas pedal, the more he pushed on the brakes the faster the car went pushed down by the floor mat, then he pumped the brakes ultimately bleeding them. He panicked! Had nothing to do with the make of the car.
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mdlawyer2
05:57 PM on 03/08/2010
Toyota's new spokesperson has immense credibility with the American consumer public. His public addresses will help quell the furor now surrounding this venerable institution. Ladies and gentlemen please welcome the new public face of Toyota, Tiger Woods.
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unitron
My email notifications are in Spanish now...
06:22 PM on 03/08/2010
I'm surprised they haven't gone with Joe Isuzu.
04:44 PM on 03/08/2010
The damage has been done. The failure to take safety concerns seriously for years has switched me off Toyotas. I wouldn't even take a free one. What else are they covering up? What else is our government letting them cover up? We know for a fact that the U.S. government cares nothing for American citizens and will gladly sacrifice tens of thousands a year to keep business profits up. Now we have to ask what the other car makers are covering up. We cannot trust business and we cannot trust government. I guess we just hope that our car won't be the one to burst into flames or not stop or not accelerate out of control. Maybe THAT is the hope that Obama was selling. Must have been. There's no other hope in sight.
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unitron
My email notifications are in Spanish now...
04:49 PM on 03/08/2010
How the hell is Toyota's bad engineering Obama's fault?
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JBS
Part time misanthrope & full time curmudgeon
04:11 PM on 03/08/2010
Hubris.
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Douglas90723
human being
01:57 PM on 03/08/2010
Even after the two fixes, some Toyota vehicles continue to experience sudden acceleration.
This has been reported in the LA Times.

I would say that this begins to suggest that the electronic processor in the throttle is probably at the root of this problem. With each passing day, Toyota continues to bleed credibility at an ever increasing rate. They need to get control of the situation....ASAP, like 'today'...
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unitron
My email notifications are in Spanish now...
04:48 PM on 03/08/2010
As much as the processor, I'd suspect the layers of software added year after year by engineers who aren't necessarily fully familiar with all of the previous layers.

That, and the boneheadedness that ever allowed the possibility, under any circumstances, of overriding the driver's decision to push down on the brake pedal.
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phil28
09:00 PM on 03/08/2010
While they surely are not the same engineers, I can't help but think of the ineptness of those software engineers that designed the GPS user interface used in my Toyota.
10:43 AM on 03/09/2010
Brakes will stop the car - even with the accelerator fully engaged.