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Philip Seib
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Philip Seib is professor of journalism and public diplomacy and professor of international relations at the University of Southern California. He is director of USC’s Center on Public Diplomacy and is co-author of the forthcoming Global Terrorism and New Media, which will be published in 2010 by Routledge.

Blog Entries by Philip Seib

Judging Public Diplomacy's Impact

(0) Comments | Posted May 10, 2013 | 11:48 AM

A perennial question about public diplomacy is, "Does it work?" Congress quite rightly asks that whenever budgets are being scrutinized, and public diplomacy practitioners do their best to provide definitive answers.

This can be difficult because only a late harvest will discover all the fruit of public diplomacy. Student exchange...

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One Day's News and the New Media

(0) Comments | Posted April 25, 2013 | 10:57 PM

As an indication of how online media are becoming ever more dominant in our world, consider two newspaper front pages (the ink-on-paper versions) on Wednesday, April 24.

Of the six stories on the New York Times front page, three are related to new media: one about the alleged...

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A Reporter Looks at Hillary Clinton's Public Diplomacy

(5) Comments | Posted April 1, 2013 | 3:51 PM

The Secretary, by BBC correspondent Kim Ghattas, is a remarkable book. Not only does it provide an insightful record of life on the road with Secretary of State Hillary Clinton, but also it treats public diplomacy seriously.

This latter point might not seem so special, but it...

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Obama's Hardball Public Diplomacy

(42) Comments | Posted March 23, 2013 | 9:28 AM

President Barack Obama's relationship with Israeli minister Benjamin Netanyahu has never been warm. So while visiting Israel, Obama did not limit himself to the standard rhetorical niceties. He went over the heads of politicians and appealed directly to the Israeli public, especially the young, to make his case for a...

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Public Diplomacy and "Popular Diplomacy"

(0) Comments | Posted March 11, 2013 | 10:57 AM

Consider this statement: "The great body of citizens are refusing to wait until negotiations are over or policies are acted upon or even determined. They demand to know what is going on and to have an opportunity to express their opinions at all stages of diplomatic proceedings."

That sounds like...

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The Washington Post Takes a Step Backward

(4) Comments | Posted March 3, 2013 | 10:20 AM

In a March 1 letter to readers, Washington Post publisher Katharine Weymouth announced the end of the newspaper's ombudsman position, which will be replaced by a "reader representative" who will not write a weekly column but "will write online and/or in the newspaper from time to time to address reader...

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Climate Change, Terrorism, and Public Diplomacy

(1) Comments | Posted February 25, 2013 | 4:01 PM

Perhaps the greatest deterrent to extremism is prosperity. If people have a decent place to live, can put food on the table for their families, and see their children healthy and being educated, they are likely to tune out recruitment efforts by terrorists and other proponents of violence.

Governments can...

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Hillary Clinton's Public Diplomacy Legacy

(2) Comments | Posted February 12, 2013 | 2:09 PM

George Packer, in his piece in The New Yorker evaluating Hillary Clinton's tenure as Secretary of State, cites Clinton's many public events around the world and observes that she "knew she would have to be seen listening in order to help regain the world's respect" for the United...

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More Challenges for Middle East Public Diplomacy

(7) Comments | Posted October 29, 2012 | 11:00 AM

DUBAI -- From boil to simmer and back again. It never ends. Political passions in the Middle East do not cool.

I have been visiting Arab countries frequently during the past five years, which certainly does not make me an expert. But I have been here often enough to pick...

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Twitter Diplomacy: Communicate With Caution

(1) Comments | Posted October 19, 2012 | 1:06 PM

The use of Twitter as a diplomatic tool fits in nicely with the new sense of political empowerment that has accompanied the rise of social media. As Internet connectivity rates continue to grow (particularly through the rapidly expanding availability of smartphones), Twitter helps foster an unprecedented sense of community among...

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Morsi's Visit and U.S. Public Diplomacy

(7) Comments | Posted September 25, 2012 | 3:05 PM

Egypt's president, Mohamed Morsi, is visiting the United States for the first time since taking office, and in an interview with the New York Times shortly before departing Cairo, he provided insights not only about his style of leadership but also about how Egypt has changed since the...

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The Perils of YouTube Diplomacy

(3) Comments | Posted September 17, 2012 | 3:48 PM

Ten years ago, the Innocence of Muslims controversy would not have happened. YouTube did not exist, and without this means of reaching a global audience, the offensive snippets of the "film" would never have been seen.

The excerpts from the purported movie, which apparently no one has ever seen...

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Public Diplomacy's Role in Troubled Africa

(4) Comments | Posted August 24, 2012 | 3:42 PM

Americans' attention rarely strays beyond domestic discontents these days, and when it does extend overseas it is most likely to settle on the endless war in Afghanistan or the challenging puzzle that is China.

Meanwhile, as has almost always been the case, events in Africa receive little notice. This is...

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Building Constituencies for Cultural Diplomacy

(1) Comments | Posted July 24, 2012 | 10:03 AM

Cultural diplomacy has avid supporters partly because this facet of public diplomacy usually is not controversial and has a high feel-good quotient. Sending an orchestra to China or a dance troupe to Algeria has value because each such venture opens doors and minds. Reflexive resistance to cultural diplomacy is far...

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The Reagan Legacy and Democracy

(0) Comments | Posted June 6, 2012 | 4:14 PM

The Ronald Reagan Presidential Library is a lovely memorial on a hill, overlooking many miles of California countryside. It also hosts thoughtful discussions about Reagan's legacy, including a recent one that marked the 30th anniversary of his speech to the British Parliament -- the "Westminster speech" -- in which he...

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Cultural Diplomacy and Construction of Trust

(0) Comments | Posted June 5, 2012 | 11:16 PM

Nearly everyone likes cultural diplomacy in principle, but some remain skeptical about its value. It is seen by many as soft power at its softest, safe and fuzzy, with more aesthetic rewards than diplomatic ones.

For those of us committed to using cultural diplomacy as a significant...

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China's Embrace of Cultural Diplomacy

(1) Comments | Posted May 31, 2012 | 12:06 PM

SHANGHAI --- Zhao Qizeng, China's leading proponent of public diplomacy, wrote, "Culture is the soul and life of a nation." That concept is the driving force behind much of China's exercise of soft power, and other countries that deal with this superpower need to understand the value the Chinese place...

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China: The First Soft Power Superpower

(4) Comments | Posted May 29, 2012 | 5:30 PM

BEIJING -- During the 20 years since the demise of the Soviet Union, and after a unipolar moment for the United States, China has emerged as the newest superpower. All its predecessors at this exalted level, going back even before Rome, have established their positions by amassing formidable military strength....

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Arab Youth and Economic Prospects

(1) Comments | Posted May 8, 2012 | 3:22 PM

Although democracy retains its allure, the Arab uprisings that began last year were about democracy primarily as simply a means to an end.

The real goal of those who took to the streets was to grasp a better future for themselves and their families. Having a...

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The U.S.'s Unwelcoming Approach To Welcoming Foreigners

(0) Comments | Posted May 1, 2012 | 7:00 AM

One of the most significant factors shaping foreign visitors' opinions is the way they are received when entering the country. For advocates of U.S. public diplomacy, this is particularly important because of the value of having outsiders come to America to gain an appreciation of the freedoms and lifestyle enjoyed...

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