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Pilar Marrero

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Is Romney´s Campaign Giving Up On Expanding The Latino Vote?

Posted: 01/19/2012 8:04 am

Mitt Romney's presidential campaign announced its first Spanish commercial on the same day that it proudly touted the endorsement by Kris Kobach, Kansas Secretary of State and the brains behind all of the anti immigrant state laws that are so odious to most Latinos.

It does seem like a contradiction: one action is meant to attract and respect Latino voters, the other one is certain to bring condemnation from many if not most of them. However, for political experts, including a Republican consultant, there seems to be a logical explanation: Romney strategists may be considering a path to victory that does not require him to pursue a significant percentage of the Latino vote, not even what George W.Bush earned in 2000 or 2004, which was over 30% or closer to 40%, depending who you ask.

"Romney's strategy has its risks, but the reality is that he will not be seeking the Latino vote in the same way George W. Bush did" said David Johnson, a Republican consultant and CEO of Strategic Vision in Atlanta, who was a consultant to the Bob Dole campaign in 1996.

According to Johnson, the reason is that Romney will have enough trouble proving to the conservative Republican base that he is "one of them", and in such a position, he can not afford the messaging and the effort to try to broaden the base. That is left for candidates considered strong conservatives like Ronald Reagan, who attracted conservative democrats to his coalition or to George W. Bush, who at the time he ran was a favorite of the Republican base and therefore could work on expanding the reach to get a larger share of the Latino vote than the typical presidential candidate had gotten in the 1990´s.

Romney will have to try to appeal to moderates though, and he will move to do that in the general election, Johnson said.

"I believe he´ll keep a very hard line on immigration in order not scare the conservative base," said Johnson. "But he will seek moderates by emphasizing that he favors legal immigration, which does not mean much because it is something that everyone favors. And that makes him look moderate."
The Republican potential nominee´s road to victory then, will most likely not include the states of Colorado, New Mexico or Nevada. Not even Arizona, which this year is considered in play and a possible win for the Democrats. These are states that by their demographic and according to all polls favor Obama. Romney will seek to talke states in the "rust belt" of the country like Michigan and Ohio, where many white blue collar voters supported the Democrat in 2008 amid a severe economic crisis.

Florida is the first test for the Romney campaign in a state with a large share of the Latino vote. His message to Latinos there is likely to concentrate on the economy. "What they are doing is to rely on the poor economic situation of Latinos and blame Obama and his policies", said David Shultz, a business and politics professor at Hamline University in St. Paul Minnesota. The Republican National Committee (RNC) has also unveiled a spanish language and Latino campaign that focuses on economic issues, unemployment and other topics and even mentions the lack of progress on immigration reform by President Obama. They´ve also been using Latino unemployment figures and pointing to the number being higher than general unemployment as proof that the President has failed Latinos. Of course, Latino unemployment figures are always higher than that of the general population.

"The Republican message is about jobs and economy," said RNC chairman Reince Priebus when he announced the strategy, a couple of weeks prior to the Florida primary, which will be held on January 31st. He also announced the appointment of Cuban American Bettina Inclan, as campaign director for the Republican party´s effort to reach Latinos.

Inclán was press secretary to the Steve Poizner failed California gubernatorial candidacy in 2010. Poizner´s campaign focused heavily on a tough message on immigration, which didn´t help him win the nomination. It also didn´t help Meg Whitman, who was the Republican candidate for governor that year, to win the governorship. Inclán also worked with Florida Governor´s Rick Scott campaign, who then promised to bring an Arizona-style law to Florida.

All this seems evidence that the Republicans strategy to pursue their share of the Latino vote in the 2012 general election will count on the disillusionment that many Latinos feel about President Obama´s lack of action on immigration reform -even though most of the Republican nominees don´t support it- and the limited economic gains of Latinos during Obama´s term in the White House but that Romney won´t make any special efforts to move to the center on immigration to convince alienated Latinos that he´s not part of the anti immigrant crowd.

Even a poll conducted by a group formed by Republican political brains, Resurgent Republic, points out that even as Latinos are disappointed with Obama, the GOP continues to have many challenges to reach this vote and that the only way they can win in the future is increasing their share of the Latino vote.

 

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09:19 PM on 01/20/2012
I should like to point out a factual error in the author's opening paragraph. Secretary of State Kris Kobach is the brains behind all of the anti ILLEGAL immigrant state laws that are so inconvenient to undocumented foreign nationals. Law-abiding immigrants and permanent residents are not the target of such laws (though admittedly they are can be affected).
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Hoodooman
Non-Aggression Principle
01:57 PM on 01/20/2012
There's no such thing as a "latino",each individual who can make his or her choice on who to vote for.
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HUFFPOST SUPER USER
BeasTT
11:57 PM on 01/20/2012
Well said, for some reason, the La Raza crowd seems to think that all Latinos are beholden to vote for who La Raza thinks is best. Latinos in Florida are mostly Republican.
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HUFFPOST SUPER USER
arecibo48
Clinton in 2016
11:21 AM on 01/20/2012
When did he begin?
09:20 AM on 01/20/2012
In law school, Kris Kobach argued for use of "octoroon" "quadroon," "mulatto" and to identify "precise" percentages of "African blood."

http://www.tonyskansascity.com/2012/01/tkc-exclusive-and-breaking-news-woman.html

These anecdotes from Kobach's time in law school are not intended as a salacious smoking gun but to provide insight into the racial attitudes and, more importantly, the myopic reasoning powers of a man who has extraordinary power over the racial policies in this country and whose alliance with Romney may well influence the outcome of the election. You won't find any personal scandal in Kobach's past. But a man who, when confronted with contrary evidence, bull-headedly argues for the use of antiquated terms like "mulatto" and "quadroon" is likely incapable of the nuanced reflection needed for such a sensitive and complex issue as immigration. These old comments were certainly not made during personal & private moments, and although Kobach professed to be a straightforward libertarian at the time, one can see his stupidity and arrogance as a fledgling nativist.
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Viper1st
multi quasi faceted
06:14 AM on 01/20/2012
"It does seem like a contradiction:"

Democrats pandering to the Hispanic/Latino voter ~ while splitting up mixed families at the record-breaking rate of 1 illegal deported out of the USA, every 79 seconds?
01:28 AM on 01/20/2012
Many (if not most) Latinos embrace Governor Romney's overtures to engage us and include us in the national discussion of how to make the United States of America a better country. The fact that he does not curtsy to every globalist or ethno-centric advocacy group that cries foul because its border-erasing needs aren't being nursed is of little concern to us.
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amd02148
05:52 PM on 01/20/2012
Ok we know it's you Mitt.
12:32 AM on 01/20/2012
Let me see here... Just learned that Romney is of partial Mexican descent...never heard the guy speak one word of Spanish or publicly profess pride in his heritage...bet he's concerned that members of his own party aren't going to like him now...
10:20 PM on 01/19/2012
I've heard Mitt say that he supports legal immigration, opposes illegal immigration, that's pretty cut and dry.
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Viper1st
multi quasi faceted
06:35 AM on 01/20/2012
Legal immigrants entering the USA, at the rate of 1 legal immigrant every 38 seconds since 2001
Illegal immigrants entering the USA, at the rate of 1 illegal every 97 seconds in 2010
05:44 PM on 01/19/2012
I think the distinction needs to be made between appealing and pandering. I certainly hope Mitt never panders to voters of any block. I hope he does put forth a vision for the American dream that all legal residents of the USA find appealing.

No one should be trying to appeal to the illegal residents.
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moonlightesq
04:52 PM on 01/19/2012
"It does seem like a contradiction: one action is meant to attract and respect Latino voters, the other one is certain to bring condemnation from many if not most of them."

It is WRONG to equate supporting Latinos in general to suppporting Latinos who are here illegally. In fact, the amjority of Latinos who are here legally disfavor illegal immigration and favor people who work hard and immigrate to the U.S. legally.
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Viper1st
multi quasi faceted
06:19 AM on 01/20/2012
"Latinos who are here legally" ~ voices are deafening silent on the topic of illegal immigration

Just like those of, Islamic Muslims opposed to actions of radical terrorist Islamic Muslims
04:06 PM on 01/19/2012
Study the website of JUDICIAL WATCH is a public watchdog group Promoting Integrity, Transparency and Accountability in Government, Politics and the Law. They uncover misconduct by government officials and litigation to hold to account politicians and public officials who engage in corrupt activities. Finally CAPSWEB informs the public about the coming nightmare of OVERPOPULATION that is already exhibiting itself in our deteriorating infrastructure. TELL YOUR POLITICIANS THAT YOU HOLD THEM ACCOUNTABLE FOR THE ISSUE ON ILLEGAL IMMIGRATION BY CALLING WASHINGTON AT 202-224-3121
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Chango137
Emptiness is form, form is emptiness
02:49 PM on 01/19/2012
Latinos make up 22.5% of the population in Florida, so it is no surprise that the Republican party may hold the anti Latino red meat for a while and try to pander to the more conservative elements in the Latino community, such as the Cuban exiles and the evangelicals. Unfortunately, they may have a measure of success; if the Latino community voted as a block for its own interests, we would get the respect we deserve from both parties, but there is a lot of fragmentation and confusion as to our true common interests. With time, it will get sorted out.
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ringo3khan
01:34 PM on 01/19/2012
Don't know when, but one day Hispanics will wake up and realize they've been played by both parties and to their detriment. The Hispanic solution is................Hispanic and unless and until Hispanic populations and politicians wake up to this fact, no progress can be made.
01:03 PM on 01/19/2012
They are onerous to illegal latinos. Correct your post.
01:01 PM on 01/19/2012
""...the brains behind all of the anti immigrant state laws that are so odious to most Latinos.""

I'm sure what you meant to say was "anti-ILLEGAL immigrant state laws...".

There, I fixed it for ya!