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Praveen Madan
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Praveen and his wife Christin Evans are literary entrepreneurs building the independent bookstore for the 21st century. Two years ago, they took over the reins of thirty-year old Booksmith in San Francisco and since they have successfully taken this local literary institution to new heights. Recently, Praveen launched a new author events program Berkeley Arts & Letters in partnership with Melissa Mytinger.

Praveen grew up in New Delhi, India where he studied at the Indian Institute of Technology. He figured out quickly that he cared more for business as an art form than for electrons and magnetic fields. He spent the next two decades of his life advising large companies on making more money while beefing up his frequent flyer accounts. His American journey started in Austin, Texas where he landed in 1992 with one thousand dollars of begged, borrowed, and saved money to get an MBA.

Praveen's current reading interests are in the emerging area of eco-poe-ethics. Follow Praveen on twitter or linkedin...
http://twitter.com/pmadan
http://www.linkedin.com/in/pmadan

Blog Entries by Praveen Madan

The New York Times Gets It Wrong

Posted April 19, 2010 | 14:49:38 (EST)

Yann Martel published a new book this past week titled Beatrice and Virgil. Mr. Martel is best known for his Man Booker Prize-winning novel Life of Pi. After the phenomenal success of Life of Pi, expectations were high for this new book. However in the past few days, The New...

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Creating New Literary Experiences: Because Amazon Can't Help You Make Friends

Posted January 13, 2010 | 16:33:21 (EST)

In a recent post we claimed that one of the opportunities for independent bookstores is to find new ways to bring people together to talk about books and ideas. That post generated a lot of good discussion. Specifically, some of the questions that came up were: Why do...

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Shallow Reporting or Hidden Agendas: A Rant About Newspapers

Posted December 23, 2009 | 14:34:39 (EST)

There has been a lot of noise coming from newspaper companies lately. Most is complaints (people don't value news) and points fingers at the alleged villains (Craigslist and Google). Some of it is accompanied with a heavy dose of guilt (you will miss us when we...

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Evolve or Die: Why Reinvent Independent Bookstores?

Posted October 29, 2009 | 11:25:20 (EST)

A year ago we visited San Francisco’s new California Academy of Sciences in Golden Gate Park.  This is one of the city’s new cultural hot spots.  As we walked among the high-tech exhibits on the natural world, we came across a 20-foot long quote written in giant yellow letters attributed...

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Why All the Fuss About "Independent" Bookstores?

Posted October 13, 2009 | 08:12:00 (EST)

Recently we were invited to sell books at a sustainability conference being held at a fancy hotel in San Francisco.  The conference had attracted hundreds of young professionals pursuing careers in sustainability.  One young woman walked over to our table to buy Van Jones’ book.  Looking at the Booksmith sign...

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Why Did We Quit Our Cushy Corporate Jobs to Reinvent Independent Bookselling?

Posted October 5, 2009 | 12:40:00 (EST)

"You did what?" is the typical response when we tell our friends that we quit our cushy corporate jobs and bought an independent bookstore in the heart of San Francisco. "Either you are out of your mind or you know something nobody else does," remarked an old friend. A...

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