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Puneet Mehta
Puneet is CEO and Founder of, an artificial intelligence platform for conversational commerce. MobileROI, the first context and situation aware mobile marketing automation platform. He spent much of his career as a tech executive on Wall Street, building predictive platforms to power large-scale trading systems. In 2010, he Co-Founded MyCityWay, an award-winning, context-aware urban mobility platform and in 2013 he Co-Founded MobileROI, a mobile marketing software.

Advertising Age named Puneet to the Creativity 50 list, honoring the most creative and innovative thinkers and doers. Business Insider magazine named Puneet to "The Silicon Alley 100: New York's Coolest Tech People In 2010" and "35 Up-And-Coming Entrepreneurs You Need To Meet." In his spare time, he rides and works on his vintage motorcycle, mixes music, studies minimalist industrial design and volunteers for two non-profits.

Entries by Puneet Mehta

A Lesson From GlenGarry Glen Ross: Always Be Engaging - How to Make Holiday Marketing Relevant

(0) Comments | Posted December 3, 2014 | 4:09 PM

We are officially in the holiday season. A time that is full of merriment and cheer, but also a time when we can't do virtually anything online, watch any TV show or open our email (or mailbox) without seeing a promotion for holiday shopping. As the holiday rush accounts for...

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The Marketing Funnel: An Obituary

(0) Comments | Posted July 23, 2014 | 3:57 PM

Introduced over a century ago, the marketing funnel -- the model of how a person comes to ultimately make a purchase (awareness, opinion, research/consideration, decision, purchase) - has guided marketing strategies for brands of all sizes across every industry. Following years of losing the battle of relevance in a time...

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The Great Divide: Five Industries Where Mobile Doesn't Meet Our Expectations

(0) Comments | Posted January 7, 2014 | 6:17 PM

There are some things in life that we just expect. Perhaps it's because of how things have happened in the past or maybe it's because we make correlations with other things in our lives. Whatever the reason, we have certain expectations. With all of the hype around how mobile is...

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Make Way for the Real Smart Car

(0) Comments | Posted September 11, 2013 | 5:37 PM

Imagine a world your car finds out that you had a stressful day and plays uplifting music or prepares you for a challenging day by finding a pep talk.

While all of the rage is around self-driving cars as the next step of evolution for automotive,...

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