12/19/2012 05:55 pm ET Updated Feb 18, 2013

Creating Meaningful Content to Catalyze Change

How Giselle Diaz Campagna took an Indian organization with no social media profile to become a powerful presence online.

Giselle Diaz Campagna is a media entrepreneur whose daily mission is to actively promote social change. Our list of social media mavens would not complete without recognizing this outstanding professional from the Catchafire community whose pro bono work using social media inspires us. She is the founder of Bodhi Media Labs and in her spare time doubles as a yoga teacher, snowboard instructor, experimental artist, and die-hard social activist. Personally motivated by organizations that give a voice to children, she eagerly accepted the challenge to help Sahasra Deepika (one of Catchafire's partner organizations) compete in the Chase Community Giving Campaign. With only 325 Facebook likes the tiny, volunteer-based organization that houses and educates underprivileged children in Bangalore relied on Diaz Campagna's creative and strategic storytelling skills. After long nights of collaboration and without spending a cent, they found their story in the children. With Diaz Campagna's help and in true underdog spirit, Sahasra Deepika got enough votes to be one of the winners of the campaign and received $10,000 to send their children to college.

Click here to read the full article on FastCo.Exist.