THE BLOG
06/06/2013 04:55 pm ET Updated Aug 06, 2013

How Do You Develop a Brand Around Doing Good Business?

Lane Wood, veteran of charity:water and Warby Parker, has set out on his own to give advice to companies with social missions.

Lane Wood inspires connections and action. Drawn to helping others through his work with charity: water (a NGO fighting to end the global water crisis) and Warby Parker (the successful buy-a-pair, give-a-pair eyewear enterprise), Wood has made a career out of building connections between opportunity, funding and people driven to change the world. In January 2013, this 31-year-old change maker founded Woodwork, a brand consultancy helping to drive companies and humanity forward through meaningful and impactful stories.

Growing up in rural Oklahoma, almost 100 miles from the nearest city, Wood held a much smaller view of the world than he does today. Wood attended a fundamental Baptist college with the goal of becoming a minister. During a mission trip to Senegal his freshman year, Wood realized that the opportunities available to him were so much broader than he had previously envisioned. He switched gears, pursuing a degree in music business. After graduation, Wood moved to New York City, where he worked at Good Morning America as a music production assistant and at Apple selling computers before he ended up one of the first employees at charity: water.

"The idea of being generous has been one of the key motivators in understanding what the next move for me will be," Wood says. "I can always strive to be the most generous person in the room with my words, with my time. It's less about what I'm doing or what I'm building right now as it is about who I'm becoming."

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