THE BLOG
10/09/2012 12:13 pm ET | Updated Dec 09, 2012

Scared Off Candy? Halloween Just Got Sweeter

Thinking about buying Halloween candy? Think about this: In April 2012, an FDA advisory committee determined that the science was too weak to support a ban on artificial food dyes or a warning label on foods that contain them, despite the fact that popular dyes like Blue 1, Red 40, Yellow 5 and Yellow 6 have all been linked to allergic reactions and hyperactivity in children.

European regulations require such a warning label, forcing European companies -- like Nestlé, which recently announced that they were phasing out use of all artificial food additives from their entire confectionery line in the U.K., but not the U.S. -- to substitute natural colors for dyes.

Luckily, this Halloween, we've got options -- and they don't involve flying to England to buy candy that's better for our kids.

UNREAL candy just launched in supermarkets and drugstores across the country. Free of corn syrup, hydrogenated fats, GMOs, artificial colors, flavors or preservatives, these candies look a lot like the familiar snacks we grew up with -- think M&Ms and Reese's Peanut Butter Cups -- without the crap that makes them so bad for us. And they're priced exactly the same!

The brand made a splash last month when they launched in 30,000 stores nationwide, promoted by a snazzy video in which Tom Brady, Gisele Bundchen, Matt Damon and John Legend all make an appearance. (Investors or just fans? UNREAL isn't saying.)

No, it's not USDA Certified Organic, nor is UNREAL fair trade certified.

But in a pinch on Halloween eve, it's nice to have options.

(P.S. This post is not sponsored by UNREAL, nor did they give me any free candy. I bought my peanut butter cup just like everybody else. :-)