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Rachel Schwartzmann
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Rachel Schwartzmann is the Founder of The Style Line LLC. She created The Style Line in late January 2011 via tumblr, which now hosts a following of over 454,000 followers on that platform alone; and has fostered The Style Line’s brand in it’s growth, since. In August 2013, she relaunched The Style Line, built their website and brought on a small team of contributors. Rachel has worked with companies including Tumblr, IBM, BeautyCon and numerous fashion brands and has been featured in esteemed sources including Women’s Wear Daily, Teen Vogue, Conscious Magazine, Darling Magazine, Mashable and Refinery29. She has also partnered with WWD’s MAGIC Trade-show in conjunction with Teen Vogue, as a digital media influencer speaking to brands about the importance of online presence and social media marketing. In both September 2012 and 2013 she was chosen as one of Tumblr’s participating influencers in their seasonal fashion week program, partnering with companies including SONY, MILK Studios and the CFDA. Rachel has also spoken at Columbia University, Goldman Sachs and 92Y’s Passport NYC program, and is a new participating mentor at Columbia’s Women@CORE mentorship program. She has published work for The Huffington Post, and NYLON Mexico and has blogged for companies including Jeffrey Campbell, ASOS and Nasty Gal.

Entries by Rachel Schwartzmann

Build A Life With Longevity

(0) Comments | Posted October 21, 2014 | 12:41 PM

Our lives are informed by a perpetual stream of content and information. The internet is the pixelated equivalent of that party you find yourself dreading, but despite this, can't seem to let yourself miss otherwise: Upon arrival and warranted or not, you're bombarded with questions, comments and concerns. In this...

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Fashion Folk: Vivienne Tam

(0) Comments | Posted December 3, 2012 | 3:14 PM

It's safe to say that the fashion industry pays host to some of the world's most creative powerhouses, and with their talents comes personal perspective, memorable (design) aesthetic and a unique voice. As such, it takes a truly great designer to encapsulate all three of these elements and couple them...

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Fashion Folk: VIGOSS USA

(1) Comments | Posted October 5, 2012 | 8:44 AM

With each passing season, it's becoming more and more apparent that denim is a vital staple in any fashion-conscious individual's wardrobe. As such I am happy to present the second installment of my series "Fashion Folk" by showcasing emerging high-profile denim company VIGOSS USA. Having graced the pages of esteemed...

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Fashion Folk: BRYJINS

(0) Comments | Posted August 28, 2012 | 9:27 AM

I get a lot of questions from my readers in regards to breaking into their desired industry and how to jumpstart their career at an early age. As flattering as it is to be looked up to as someone who holds answers to these questions, I myself am still trying...

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Hijabs: The Fashion Statement We Should Be Paying Attention To

(2) Comments | Posted May 17, 2012 | 9:20 AM

In the spirit of Mother's Day and all that is empowering to women, I wanted to share a personal experience that very recently happened in my own backyard. We know and understand New York City as the land of opportunity and a city of diversity and cultural awareness, but even...

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LookLab: A Pioneer of Internet Styling

(0) Comments | Posted April 12, 2012 | 8:58 AM

March (and even April) serve as a transitional period in fashion. Magazines are producing their lengthy and coveted Spring issues, the focus is already shifting ahead to the current season (I can't even bear to think of fall or winter at this point already) and generally the beautiful weather just...

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Pink Palace Dreams (PHOTOS)

(0) Comments | Posted February 21, 2012 | 10:44 AM

Allow me to pose this question to you all: When thinking of the month of February, what comes to mind?

...Nada? Nothing? Well, for me, it's a couple of things.

Namely, the love and corniness which surrounds the much sought-after and extremely profitable holiday, Valentine's day, the lovely Monday...

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Art and Life in All Its Glory

(0) Comments | Posted January 10, 2012 | 8:24 AM

In June 2011, I graduated from Frank Sinatra School of the Arts, a performing arts high school in New York City. For four years I dealt with academic and artistic stress as I learned the balancing act between schoolwork and my art form, which was dance. I complained, I whined,...

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New Year, Same Girl

(1) Comments | Posted December 31, 2011 | 12:16 AM

Oh my gosh, 2012 is approaching which means so is the end of the world. The calendar is up and so is our time...

It's been very nice writing for you all.


Hopefully those of you reading are in a humorous mood, because I'm only kidding. However, the Mayans...

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So You Want to Be a Fashion Blogger?

(1) Comments | Posted November 8, 2011 | 11:17 AM

Living in a digital age, it's tempting to become fond of the trends and cyber-realities that technology provides for us. In fact, it has become so immensely integrated into our daily lives, it's hard to imagine going a day without using some device or service, whether it be our smart...

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The Burdens Of The Busy

(0) Comments | Posted October 19, 2011 | 9:42 AM

In recent months I've been referred to as a "Mini-Bradshaw," which basically is equivalent to a mini, more family-friendly, version of Carrie Bradshaw in terms of my supposed lifestyle. Which I actually find funny -- I'm only 18, how can I even have a set lifestyle, when my brain hasn't...

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Living in Litas

(2) Comments | Posted October 10, 2011 | 10:05 AM


It's been a challenge trying to find the time and place to be able to sit down and begin to write this post, because as you all know the life of a New Yorker or any city slicker means go, go, go.

As I've...

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