Rachel Sterne
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Rachel Sterne is Chief Digital Officer for the City of New York. Her focus is serving New Yorkers with digital media, streamlining internal coordination, and supporting public-private partnerships with technology leaders.

Prior to this role, Rachel was Founder and CEO of GroundReport, a citizen journalism platform that empowers reporters to publish original, intelligent reporting to an international audience. She founded GroundReport in 2006 with the mission to democratize the media and help the world share its stories.

Before this Rachel was as a Political Intern at the UN Security Council for the US Mission to the United Nations. Her experience observing the UN during the Darfur crisis inspired her to launch GroundReport as a tool that enables global citizens to share and discover firsthand accounts of world news.

She is also an Adjunct Professor at Columbia Business School, specializing in social media and entrepreneurship. In 2009 Rachel was named one of America's Most Promising Social Entrepreneurs by BusinessWeek, and in 2010 she served as an American Democracy Institute fellow.

A lifelong New Yorker, Rachel attended public schools and graduated magna cum laude from New York University.

Blog Entries by Rachel Sterne

NYC's Digital Roadmap: 2011 in Review

Posted January 12, 2012 | 11:47:12 (EST)


As we enter the new year, all of us at NYC Digital would like to take a moment to thank everyone who made 2011 such an exciting, meaningful and productive year for innovation in New York City government. Below is a look back at...

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Gov 2.0: New York City Hosts First Social Media Summit for Government

Posted September 30, 2011 | 20:31:44 (EST)


Engagement is one of the four core tenets of New York City's Road Map for the Digital City. As part of NYC Digital mission's to empower agencies to leverage social media to the fullest, and in partnership with the Mayor’s...

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How Would You Reinvent NYC.GOV?

Posted July 22, 2011 | 11:40:47 (EST)

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Today is the last day to sign up for Reinvent NYC.GOV, the City's first-ever hackathon. Civic-minded designers and developers who want to help improve NYC government are encouraged to apply here: http://reinventnycgov.com.

Why have we decided to invite the...

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Survey: How Would You Prefer to Connect With NYC Government?

Posted March 22, 2011 | 16:22:47 (EST)

In late January, I joined the City of New York, focusing on how our citizens and government communicate and work together online. My first step in preparing our strategy is to examine how the public currently uses digital technology to access information, share input, and request services provided by City...

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How You Can Help Shape NYC's Digital Future

Posted February 10, 2011 | 09:58:45 (EST)

On January 24, 2011, the City of New York announced the role of Chief Digital Officer.   

I've spent my first weeks getting to know the people who keep New York City running. The commitment to innovation is sincere, and the civic entrepreneurship inspiring.

As New Yorkers, we all benefit...

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Education 2.0: How Can We Encourage Entrepreneurship?

Posted October 29, 2010 | 13:35:52 (EST)

In late June, I received a message from the gracious Rajeev Kohli, Chairman of the Marketing Department at Columbia Business School.  Contacting me through Meetup, an online platform for self-organization where I run the Future of News meetup, he asked if I had interest in teaching...

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6 Lessons America Can Learn From India's Newspaper Industry

Posted January 4, 2010 | 01:16:15 (EST)

GROUNDREPORT -- The Indian newspaper industry is not just thriving -- it's growing. India's top paper, Times of India, is one of the world's top ten publications by circulation, and more than one million readers ahead of America's biggest newspaper, The Wall Street Journal. Altogether, 11...

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Want to Help Others This Thanksgiving? Go Online

Posted November 26, 2009 | 10:34:06 (EST)

Can't make it to a soup kitchen this Thanksgiving, but want to give back?

A fascinating experiment in digital philanthropy is brewing in the headquarters of the Robin Hood Foundation, a New York City charity that has raised more than $1 billion for poverty-focused nonprofits.

Over the past...

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Making Sense of the Hyperlocal Landscape

Posted November 12, 2009 | 10:59:00 (EST)

New media guru Jeff Jarvis calls it the 'Holy Grail.' Michael Gluckstadt's Fast Company feature questioned its '$100 Billion Potential.' So what does 'hyperlocal' news look like today in the United States?

As newspapers shutter and traditional media models crumble, the public and private sectors have recognized...

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Voters Weigh In On Important Local Issues

Posted October 28, 2008 | 17:52:24 (EST)

Are all politics local? On citizen journalism site GroundReport.com, the masses are voting in the affirmative.

As GroundReport gears up to participate in the YouTube and PBS-sponsored Video Your Vote project, contributors are writing about the issues affecting them personally this election cycle. Below, from Alaska to California,...

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Michelle Obama Goes After the Hillary Vote, Reaching out to Women

Posted July 13, 2008 | 11:26:08 (EST)

Michelle Obama spoke out Thursday on women's rights in a live webcast speech featured on the homepage of the Kansas City Star newspaper. The wife of Democratic candidate Barack Obama could prove to be an asset in her husband's effort to capture supporters of former competitor Hillary Clinton, many of...

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What Africa Expects from Barack Obama

Posted June 26, 2008 | 15:23:04 (EST)

The premise of a Barack Obama presidency brings great expectations from Africa. GroundReport Kenyan journalist Fred Obera explores why.

"Africa is hurt by factors unique to the continent and our place in the world. There is our distance from viable markets and problems with trade. And Senator Barack Obama...

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From the Shadow of his Childhood, Indonesia Embraces Obama

Posted June 9, 2008 | 22:54:12 (EST)

U.S. Senator Barack Obama has officially clinched the Democratic presidential nomination -- but he still must battle Republican John McCain, a Vietnam War veteran whose story, news analysts say, is far more "appealing."

In Indonesia, however, Obama is already considered a hometown hero. Comments about being a "true friend" to...

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Candidate Webcast Stars Signal Way Ahead For Newspapers

Posted May 1, 2008 | 16:59:13 (EST)

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From citizen journalism platform GroundReport.com:

Could local newspapers grab the live TV market? Hillary and Obama are proving it's possible.

It would seem that the outlook is grim for small American newspaper publishers. Print circulation continues its decline and classified ads are...

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Obama In Indiana: Dispatches From GroundReport.com

Posted April 28, 2008 | 16:52:45 (EST)

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Over the past week, citizen journalists at GroundReport.com have reported on the challenges they see the Obama campaign grappling with in Indiana.

Attending an April 25th Obama press conference in Indianapolis, the candidate struggled to distinguish his proposed policies from...

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Arianna, Jeff Jarvis, Micah Sifry, Jay Rosen and Lisa Tozzi Discuss How the Web is Changing Politics

3 Comments | Posted April 3, 2008 | 15:43:00 (EST)

On Friday March 28, media innovators converged for a panel titled "How the Internet is Changing American Politics" hosted by GroundReport.com.

The participants, all trailblazers in the world of new media, compared 2008 campaign tactics, questioned the horserace mentality of elections coverage, debated the role of the media...

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Undercover: Inside A Democratic Debate Spin Room

Posted November 18, 2007 | 09:54:09 (EST)

The following piece appears on groundreport.tv as well as HuffPost's OffTheBus.

Groundreport takes us behind the scenes of the October 30th Democratic candidate debate at Drexel University in Philadelphia, to show us just what goes on behind the scenes to put on these shows.

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Behind The Scenes In Last Night's Debate Spin Room: CNN and Fox Open Up On Debate Coverage Tactics

Posted October 31, 2007 | 13:36:22 (EST)

The following piece appears on GroundReport as well as OffTheBus.

GroundReport's Rachel Sterne went behind the scenes and into the spin room at Tuesday night's MSNBC debates to chat about debate techniques and success metrics.


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