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Rachel Strugatz

Rachel Strugatz

Posted: July 12, 2009 12:00 AM

Meet Jenna Lyons, the creative director of J. Crew, the face behind "Jenna's Picks," and the resident visionary responsible for catapulting the retailer into a realm of success never seen by the likes of most brands. From her wall of inspirations, notes and cards from luminaries in the art and fashion worlds, countless magazines and books, photographs of her son coupled with handmade art from her husband, and samples for upcoming J. Crew designer collaborations, I got an inside look at Jenna's workspace from both a personal and professional standpoint. It's no wonder that the retailer, with 207 stores nationwide and a thriving e-commerce component, still continues to do swimmingly well amidst the current economic climate (it also doesn't hurt that Michelle Obama is a fan). See below for a look into Jenna's office and learn what's inspiring her right now.

Photos by Brandon Perlman

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Rachel Strugatz: What are you wearing?

Jenna Lyons: The t-shirt is Alexander Wang, the cardigan is J. Crew, the blazer is Burberry, the belt is vintage, the skirt is Giambattista Valli, and the tights and shoes are both J. Crew. I'm also wearing a vintage Rolex from J. Crew and studded bangles by Philip Crangi.

RS: Describe your personal style.

JL: There is always something borrowed from the boys and something borrowed from grandma. There is always some sort of tailoring and a more structured element, and then a piece that I might have found in my grandma's attic. I like to pair something a little too sweet and sugary with something more tailored.

RS: What are your J. Crew must-haves for the summer?

JL: The things I am obsessed with for summer definitely include big earrings, especially for summer nights. The Stripe Cotton Popover is my favorite little shirt -- I love it! And if you don't already own a pair of skinny jeans, you must get the "toothpick" jean in dark denim. You need some pair of gladiator sandals, and the studded ones happen to be my favorite. The Garden Dress is a beach cover-up and it has all these little cut-out flowers -- it's really cute and it's a bargain.

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RS: What's inspiring you right now?

JL: Anything and everything -- from artists, art, magazines, photography, to people in the street and traveling -- really anything and everything. I have been doing a lot work on the Miami store and I have been reading a lot about Ilse Crawford because we're trying to find ways to do interesting things with lighting. We are looking at some of his work and it's been really inspiring. We have this interesting scenario with the store in Miami that we can really utilize the light and Ilse Crawford is a great source of interior inspiration.


Five Things About Jenna...

1. She has been collecting Vogue for 25 years. Her first Vogue was the August 1984 issue with Isabella Rossellini in the cover.
2. She is obsessed with The Kills after recently seeing them in concert.
3. Alexa Chung is her new inspiration for future shoots because she loves her style and her hair.
4. Her favorite reads are The New Yorker and Monocle.
5. She only wears high heels.


On Jenna's Desk...

Hand-Painted Note from Isabel and Ruben Toledo -- "This is the nicest note I have ever gotten. Ruben painted the front and Isabel wrote on the back. She told me it was nice to be a part of the inauguration with me, although we never even met."

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Pink Desk -- "It's embarrassing. You know why I chose this color desk? Because they had it displayed and I sat down and my husband took a picture of me while I was sitting at the desk and I looked at it and I was like 'I look great!' The pink was reflecting on my face and I said, 'I'll take it!'"

Crown of Js -- "I got this 'Crown of Js' last year from the team for my birthday."

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July Issue of Allure Magazine -- "Here's our swimsuit on Fergie [on the cover]. Look at how hot she looks! She makes that seersucker suit look insane. I am totally blown away by her. I love her and I love that she's totally fit and looks amazing."

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Vintage Polaroid SX70 -- "It was a gift for our CEO Mickey. His daughter got him this camera. It's here because we want to see if my husband can figure out how to work it properly. Also, we collect Polaroid film since you can't buy it anymore."


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Photograph of 2-and-a-1/2 Year-Old Son Beckett -- "He's the best thing ever. This is him running down the street bringing me flowers. He stole them from the deli. He's really good friends with the people who work at the corner deli. They are always giving him free stuff. My child is like the mayor of our neighborhood. I kid you not, he is running down the street because he knows he's being bad. We have a rule that 'you are only allowed to smell the flowers, we don't touch,' but every once in a while he breaks the rules."

Turpan Flashlight -- "These are from a company called Turpan. We're buying them custom-made for our store in the Hamptons."

Sample of J. Crew's "Toothpick" Jeans -- "This is a sample of jeans that I just got. I get samples all the time, stuff to try, and just sort of see. I'm the fit model for talls, so if they want to try something for talls I get them. They are the 'toothpick.' They are totally skinny and sexy."

Red and Beige Plaid Shirt -- "It's a sample from Crew Cuts. I love the shirt and it got dropped so it's on my desk to remind me to try and get it back in the line."

Wrapping From a Gift from Tom Sachs -- "Tom Sachs has his own branded tape and he wrote a message on it to make sure I wouldn't miss it. I cut it and opened it up and I just liked the wrapping."

Mix CDs -- "My team made me CDs. They are all personalized and they are awesome. They are so fun because you hear their personalities through the CDs that they made. This is where I learned about The Kills and I'm totally obsessed. We went to see them out in Brooklyn."

Vintage Jewelry by Miriam Haskell -- "The quality and workmanship is so amazing. It's crazy -- her stuff is all one-of-a kind pieces. She almost never made two things that are the same. We're actually working with a person who reworks jewelry to make it feel a little more modern."

Casted Epoxy Mini Garbage Bag Sculpture -- "This is one of my husband's artworks. It's a little garbage bag and it just says 'I love you, Blue' because he calls me blue."

Photograph of Steven Klein's Great Danes -- "He has Great Danes, but my husband used to work with him so he would shoot his dogs for me because I love them so much."

Linesheets of Quoddy Moccasins -- "All these moccasins from Quoddy are amazing. Wait until you see these -- they are beyond! We are buying them for holiday. They make them all by hand in Maine, they are still doing them the same way they have done forever."


Rachel Strugatz can be contacted at rachel.strugatz@gmail.com

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Meet Jenna Lyons, the creative director of J. Crew, the face behind "Jenna's Picks," and the resident visionary responsible for catapulting the retailer into a realm of success never seen by the likes...
Meet Jenna Lyons, the creative director of J. Crew, the face behind "Jenna's Picks," and the resident visionary responsible for catapulting the retailer into a realm of success never seen by the likes...
 
 
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CVales
Faith means not wanting to know what is true.
02:20 PM on 07/14/2009
You are off base, Samsnee. J.Crew catalogues are very diverse and often feature black, asian, and latina women, their latest Crew cuts kid line features a black family. I do wish they would feature plus-size models more, as they offer advanced sizing and its a big market they don't draw in.

Please don't shoot off your mouth irresponsibly and smear a quality retailer that is always on the cutting edge of affordable fashion.

I love J.Crew. I am so glad people are becoming aware of this brand.
12:06 AM on 07/14/2009
Think it is great that the first family wears what they like.
02:58 PM on 07/13/2009
Why do I care if she collects polaroid film (what aging hipster doesn't?) and why do I care about her two year old son? Have you ever met a parent who didn't think their kid is "the best thing ever?"
01:21 PM on 07/13/2009
I wish that JCrew work environment had as much diversity as the White House.
12:55 AM on 07/13/2009
I dont feel so badly now when I look around my office.. hers looks a lot like mine!
07:48 PM on 07/12/2009
With all the recent focus on J. Crew, how long before it "Jumps the Shark"??
HUFFPOST SUPER USER
Molly Porter
09:27 PM on 07/14/2009
Already jumped.
05:36 PM on 07/12/2009
I love how they are using the Obamas to drum up publicity but I have yet to see one black model in their catalogs.
07:31 PM on 07/12/2009
Don't talk about what you don't know, please. Obviously you haven't seen one single of their catalogues.
04:23 PM on 07/12/2009
Jenna, take the stretch out of the classic tee shirts for heaven's sake- the shoulders no longer fit right- and get rid of the "too cute for words" bows and things and you got yourself a line Emily Woods, the J Crew founder and style icon, will love you for.
01:24 PM on 07/12/2009
This JCrew press-release-tarted-up-as-an-article was in the LATimes today.

Obviously, JCrew is trying to capitalize on the First Family's wearing of JCrew. Not being satisfied with exploiting the Obama girls for wearing JCrew trench-coats, JCrew is making sure they can squeeze as much as they can out of the First Family's clothing selections while they can.
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05:17 PM on 07/12/2009
it's certainly blatant...
11:49 AM on 07/12/2009
j crew is really good
but why all this publicity about jenna lyons?
she is hardly that interesting except for the fact that she can buy anything she wants and pass it off to jcrew as inspiration ...
are we supposed to emulate her?
and wear high heels with a bad back?
she's too fashiony....
its just another cliche..
12:53 PM on 07/12/2009
Renag....geez you have perfected bitch and moan to the inth degree. Mickey the CEO is the real brains that set Jcrew on fire. He used to head THE GAP when it was an outta this world stop for the basics, tees, khaki's, jackets, sweats and white shirts....and all the really great accessories. I still the blue and whitestriped ticking cotton weekend bags with leather handles... and just gave away a red orange anorak jacket that I bought nearly 20 years ago...it was in perfect shape and I am pissed that i gave it away. So Jenna may sell the line as a female, but I know it's Mickey's leadeship and taste that are driving Jcrew.
HUFFPOST SUPER USER
JKPHILLY
Start the way you want to finish...
10:27 AM on 07/14/2009
You know nothing about retail. Just like Gap has Patrick Robinson....Jcrew has Jenna.....
10:51 AM on 07/12/2009
So under personal style about what she wears: "And if my back will allow me, heels."

Then in 5 of things to know about her: "She only wears high heels."

Typical vain mindset. "I have a bad back but I'm going to wear heels anyway!" Yeah, that's smart.
11:44 AM on 07/12/2009
And she's the fit model for Talls too.

Go figure (pun intended).
09:25 AM on 07/12/2009
Mediocre at best.
08:59 AM on 07/12/2009
I'm sick of J. Crew. BORING clothes.
HUFFPOST SUPER USER
nancy50
08:48 AM on 07/12/2009
With the amount of coverage JCrew gets on this site, one might assume they are a major sponsor.
08:34 AM on 07/12/2009
That's where the Flotus gets the "belt thing". Someone please remove the JCrew catalog from the East Wing. Please.
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10:32 AM on 07/12/2009
you beat me to it!
i guess this is where so is this where she gets the open sweater/belt idea.
i like the flotus style... except the belt thing.
12:54 PM on 07/12/2009
Doubt it, I think that is her homage to Flotus...smart