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Rahul Varshneya
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Rahul Varshneya is the co-founder of Arkenea LLC a mobile experience consulting firm for startups and businesses.

Entries by Rahul Varshneya

The 4 Key Traits Of Successful B2B Apps

(0) Comments | Posted March 31, 2016 | 2:05 PM

The enterprise software applications market that will be mobile-optimized is poised to grow by 400% by the end of this year, according to an IDC report.

Those who have implemented enterprise mobility have witnessed 25% improvement in overall user experience and 24% increase in revenue from...

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6 Explosive Secrets of a Fast Growing SaaS Company

(1) Comments | Posted February 1, 2016 | 6:09 AM

What does it take to build a high-growth SaaS company? Triple, triple, double, double, double (T2D3) is the answer, according to Battery Venture's Neeraj Agrawal.

Brad Feld describes the 40% rule based on a meeting with a late stage investor. The 40% rule is that your...

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What Most Entrepreneurs Don't Know About App Development

(2) Comments | Posted December 15, 2015 | 11:26 PM

The mobile app ecosystem is so nascent and evolving at such a rapid pace that it's been tough to catch up on what's right and what's wrong or what works and what doesn't.

We're still learning as we're developing apps for the last 5 years having built over 150...

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8 Experts Predict What Digital Marketing Will Look Like In 2016

(0) Comments | Posted December 11, 2015 | 3:03 PM

Marketing strategies, tactics and channels are evolving just as rapidly as technology is in today's context. The rise of the social web has given rise to many a channel and formats for reaching out to potential customers.

Even though the fundamentals of marketing remain the same -- creating unique...

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Startup God Paul Graham's Life-Changing Advice for Entrepreneurs

(0) Comments | Posted June 25, 2015 | 4:50 PM

If you're an aspiring entrepreneur or an existing one and haven't heard of Paul Graham, you've probably been living under a rock!

Paul Graham is the co-founder of one of the most sought after Silicon Valley tech accelerator - Y Combinator. He is known for turning half-cooked business...

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Why You Shouldn't Emulate Silicon Valley Companies for Startup Success

(0) Comments | Posted June 9, 2015 | 1:19 PM

Silicon Valley is the Mecca for tech startups. Or so most would have you believe.

"The majority of tech startups that have gained a $1 billion valuation in the past decade hailed from outside Silicon Valley," the FT's Murad Ahmed reports.

The perception that to become a...

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Mistakes To Avoid When Hiring A Mobile App Developer

(2) Comments | Posted April 9, 2015 | 5:47 AM

Armed with an idea, you're raring to create a mark in the app space. The excitement is understandable, and so are the challenges in that journey towards building a successful mobile app startup.

You could get bogged down at every step, but then since you set yourself on the path...

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Before You Quit Your Job To Become An Entrepreneur, Read This

(3) Comments | Posted December 8, 2014 | 6:00 AM

You could be sitting on the fence with an idea or a desire to start your own business. Inspiration comes through many different sources and not all reasons are valid enough to pursue a business.

For instance, getting fed up of being answerable to someone all the time isn't the...

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4 Ways to Get More Out of Mobile App Marketing

(2) Comments | Posted November 25, 2014 | 3:27 AM

Marketing begins the day you put your mobile app idea into production. When growing or scaling your mobile startup, you have to look at a much broader spectrum of marketing effort, instead of just customer acquisition.

But of course, not everyone has an extensive budget for marketing. But that shouldn't...

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The Anatomy of a Rock Star Social Media Post

(1) Comments | Posted August 11, 2014 | 2:19 PM

One of the biggest challenges for any brand or startup while promoting their products or services on social media is crafting a message that drives engagement and conversions.

Typical questions range from challenges on getting more followers to increasing traction on the posts that are shared on social media....

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The Secret to Being Lucky in Life and in Business

(0) Comments | Posted March 26, 2014 | 4:06 PM

I'm a greater believer in luck, and I find the harder I work the more I have of it
― Thomas Jefferson

To me, everything about starting up was to challenge the conventional wisdom. The day I decided to venture out into the fascinating world of entrepreneurship, I set...

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9 Mantras to Make Your Entrepreneurial Journey Stress-Free

(0) Comments | Posted March 13, 2014 | 11:59 AM

Why should you live by any mantras? Because, that's what gets your house in order. Being a startup entrepreneur can be quite daunting. Lets face it, starting up isn't easy. The toughest thing about starting up is taking the first step into entrepreneurship.

But once you do that, you embark...

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5 Reasons Why You Will Remain A Wantrepreneur

(2) Comments | Posted March 3, 2014 | 9:35 AM

Aspiring entrepreneurs often don't even start up. The reasons are aplenty, but if you can get over these five, you have got a chance to start your first venture.

You have it in you to start your own venture ... or so you think. Starting a venture requires

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