To pivot or not to pivot? That was the question that CEO and co-founder, Gauri Manglik, had to come to terms with.
At TechCrunch Disrupt, Gauri and her co-founders launched SpotOn. This was a mobile recommendation application that used Foursquare data, to see what restaurants and bars your friends were checking into. Pretty cool stuff!
But the SpotOn team quickly realized that people were using the app more as a social network than a recommendation tool. So the SpotOn team quickly raced to build out a new app -- Fondu.
Let's listen in to Gauri explain Fondu and the journey from SpotOn.