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Rana Florida
As Chief Executive Officer of the Creative Class Group, Rana Florida manages new business development, marketing, consulting, research, and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Johnson & Johnson— to name just a few. She brings to this leadership role more than two decades of experience in corporate strategy, communications, and marketing, having directed global strategic communications for HMSHost, the world’s largest airport developer, as well as having executed marketing initiatives for such premier brands as Disney and Starbucks and events experience working with The Atlantic, The Aspen Institute, and The Knight Foundation.

Well known as a writer on business and leadership—for Fast Company,, and the Huffington Post—Rana has also served as a guest business analyst on The Today Show and MSNBC’s The Cycle, has been a Fox News contributor for several years, and has been featured in the Business section of The New York Times and in interviews for the Wall Street Journal, Market Watch, CNN, The Globe and Mail, and other major media outlets.

Her one-on-one high profile interviews have covered notables—from President Bill Clinton and First Lady Michelle Obama to tennis great Andre Agassi and NBA owner (and TV star) Mark Cuban, from chefs Jean-Georges Vongerichten and Mario Batali to singer Nelly Furtado and fashion designer Tory Burch, from the United Nations Director of Girl Up to world renowned architects Peter Marino and Zaha Hadid—and many more.

The thought-provoking chronicler of Creative Spaces for HGTV and the Huffington Post, highlighting public and private spaces that epitomize creativity, innovation, and design, Rana is particularly interested in the public-private intersection, and today serves as Director of the FIU-Miami Creative City Initiative, a collaboration demonstrating how creativity, culture, and design can drive a regional economy.

She is also involved in philanthropic work. A former board member for the Toronto Symphony Orchestra, co-chair of the Design-Exchange, and ambassador for Girls E Mentoring, she lent her expertise to the Boards of the Airports Council International in Washington, DC, the Council for International Visitors, The Founders Junior Council of the Detroit Institute of Arts, the Isabella Blow Foundation Committee, which supports aspiring art and fashion students. As CEO of the Creative Class Group, she worked with the UN Habitat, the United Nations Economic and Social Council (ECOSOC). She is currently an advisory board member for the online retailer

Rana holds a Bachelor of Arts in communications and an MBA in marketing and management.

Her book, Upgrade—Taking Your Work and Life From Ordinary to Extraordinary (McGraw Hill, 2013) was a ‘Business Best Seller.’

Entries by Rana Florida

Want World Peace? Focus on Two Simple Things

(3) Comments | Posted February 4, 2015 | 12:16 PM

The state of the world got more gruesome yesterday with the barbaric killing of Lieutenant Muath al-Kasabeh. In a video released by the terrorist group ISIS, the 26-year-old Jordanian pilot can be seen dressed in an orange jump suit and locked in a cage, where he was burned...

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Holiday Out-of-Office Message

(0) Comments | Posted December 19, 2014 | 12:31 PM


That's it! As of today, I'm done with conference calls and meetings. I'm breaking up with Twitter, dumping Google Plus and LinkedIn, and quitting email cold turkey.

According to McKinsey, the average knowledge worker spends 28 percent of their workweek...

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Tech Giants' Freeze-Your-Eggs Policy Is Not Enough

(0) Comments | Posted December 1, 2014 | 10:18 AM


Photo Credit: Lindsey Jeanne Photo

Work now, live later. That is the mantra behind the egg-freezing initiatives recently announced by Silicon Valley tech giants Apple and Facebook. Apple's statement read in part:

"We continue to...
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Lessons from Kidpreneurs on Launching a Global Business

(0) Comments | Posted November 24, 2014 | 8:51 AM


"Never give up," says Christian Vaughn CEO of the newly formed company Nooloos. "Just keep pushing forward." Their simple yet valuable lessons are useful for any entrepreneur to apply to their own business. "It's all about making your customers happy," advised...

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Great Ideas Are Worthless Without Strong Execution

(1) Comments | Posted November 7, 2014 | 11:45 AM

2014-11-07-461180850_441754d5e9_z.jpg Photo Credit: Flikr user Helen Flamme

Most people think a Great Idea -- a breakthrough discovery, a killer app -- will make them wealthy beyond their dreams. But successful entrepreneurs know that Great Ideas are a dime a dozen. True success lies in...

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Creative Entertaining: Spooktacularly Sophisticated

(0) Comments | Posted October 29, 2014 | 10:42 AM


Most of us think of trick-or-treating with kids when it comes to Halloween, or thumping night club parties filled with raunchily-costumed revelers. But there's no reason why you can't host a Halloween dinner for sophisticated grownups. Lose the kitschy marshmallow ghosts and goblins,...

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The Politics of Fashion | The Fashion of Politics (VIDEO)

(2) Comments | Posted September 29, 2014 | 1:31 PM


Fashion and politics may be strange bedfellows, but they definitely go together. "Design," observes Shauna Levy, the president of the Design Exchange, "is a view-finder, if you will. It's a way in which to look at political events, it's...

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Creative Entertaining: Cozy Autumn Dinners

(0) Comments | Posted September 25, 2014 | 9:27 AM

As summer slipped away this week, the air is crisp and the leaves are falling, it's the perfect time of year to entertain at home with friends over some hearty and delicious comfort foods.

Entertaining doesn't have to be timely, expensive or fancy. Here are 10 tips to keep...

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How to Run Your Business Like a Rock Star

(1) Comments | Posted September 19, 2014 | 10:45 AM

Richard and Rana Florida with musician Jack White at Third Man Records, Nashville.

Bands and startups have a lot in common. Sleepless nights, fueled on caffeine and adrenaline, they both have a lot at stake and...

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How to Scale Your Business, Make a Profit and Do Good (VIDEO)

(0) Comments | Posted September 15, 2014 | 9:38 AM

Starting with $120,000 - their entire life savings, Warby Parker has emerged as a fashion giant, selling over a million pairs of designer eyeglasses. More than that, it's made the world a better place, donating an equal number of eyeglasses to needy people in the developing world while...

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The Drum Beat of Success (VIDEO with Sheila E.)

(0) Comments | Posted September 9, 2014 | 10:48 AM

Musical legend Sheila E. was literally born into the business, yet she paid more than her share of dues at the beginning of her career, playing to empty rooms and living from gig to gig. For all that, she always followed the beat of her own drum, turning down a...

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10 Steps to Getting a Raise

(3) Comments | Posted September 1, 2014 | 12:07 PM

If you are afraid to ask for a raise, you are not alone. Most people, no matter how self-confident they are, feel quite anxious about this issue. But good work should be rewarded and most companies know that great talent is hard to come by and turn over costs are...

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The Creative Class With Legendary Music Producer Bob Ezrin (VIDEO)

(0) Comments | Posted August 26, 2014 | 10:25 AM

The Creative Class video series celebrates innovative creators across disciplines. This week features Bob Ezrin, one of the most commercially successful producers of all time. He's worked with many of the world's most important contemporary artists, including Pink Floyd, Alice Cooper, U2, Peter Gabriel, Deep Purple,...

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Taking It to the Streets -- Walking Meetings Are All the Rage

(1) Comments | Posted August 25, 2014 | 10:44 AM

Walking strategy session with Rochelle de Goias, Founder and Executive Director of GEM

It's a sitting crisis. The offices we've imprisoned ourselves in are increasing our health care costs and taking a toll on our productivity and mental health....

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Essential Rules to Being a House Guest

(0) Comments | Posted August 2, 2014 | 12:27 PM


Photo Credit: The Surflodge

August is the most popular month for summer vacations, and if you are lucky, you have some friends who will invite you to visit them at their beach house, their mountain cabin, or their lakeside get-away....

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The Creative Class with Paddle8: Tips for Launching a Successful Startup (VIDEO)

(0) Comments | Posted July 25, 2014 | 10:53 AM

In just three short years Paddle8 an innovative marketplace infusing technology and art has held hundreds auctions with over $100MM in bidding activity and raising over $25MM for charities.

They've quickly expanded their reach with members and bidders from hundreds of countries and they are also setting records with...

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The Creative Class With Peter Marino

(0) Comments | Posted July 7, 2014 | 10:13 AM

For the first time in human history our economic output turns on our creativity, which is fundamentally transforming the way we live and work. The Creative Class, as defined by Professor Richard Florida make up 40 million Americans -- over a third of our workforce --...

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Creative Entertaining: Game, Set, Match! (VIDEO)

(0) Comments | Posted June 24, 2014 | 3:53 PM

Opening day on Centre Court, Novak Djokovic goes after a return - Jon Buckle/AELTC

The world's oldest and most prestigious tennis tournament, Wimbledon kicked off this week gathering the world's all stars. While 15,000 spectators will gather in

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Creative Entertaining: Grilling the Perfect Steak (VIDEO)

(2) Comments | Posted June 9, 2014 | 11:43 AM


Steak on the outdoor grill: It's the iconic summer meal, and doing it to perfection is an art that every man must master. This video shows him how. Old myths are shattered as he learns how to ensure a seared outside--with perfect grill...

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Going Green With Catie Marron

(2) Comments | Posted June 5, 2014 | 12:44 PM


Catie Marron is a trifecta of style, brains and influence. For openers, she is the woman who spearheaded the campaign to raise $800 million for what is arguably New York City's greatest cultural institution -- the New York Public Library. She...

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