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Rana Florida
Rana Florida is the CEO of the Creative Class Group, managing new business development, marketing, consulting, research and global operations. The firm’s clients include BMW, Starwood, IBM, Philips, Pinewood Studios, Zappos, and Johnson & Johnson to name just a few.

Rana has more than two decades of experience in corporate strategy, communications, marketing and branding. She previously directed global strategic communications for HMSHost, one of the world's largest airport developers, where she led all marketing, advertising and communication efforts.

Rana writes Your Start-up Life, a business advice column for the Huffington Post where she answers readers questions and interviews successful leaders such as President Bill Clinton, First Lady Michelle Obama, Andre Agassi, Nelly Furtado, Tory Burch, Mark Cuban, Mario Batali, Dan Pink and others.

Rana is author of the best-selling book, Upgrade, Taking Your Work and Life From Ordinary to Extraordinary. She also writes the Creative Spaces series for HGTV and the Huffington Post, where she highlights public and private spaces that epitomize creativity, innovation, design and new ways of thinking. Rana recently wrote and was featured in the business section of The New York Times. For almost a decade, Rana was an internationally syndicated advice columnist in major daily newspapers and a regular Fox News contributor for several years.

Throughout her career, Rana has lent her expertise to several boards including Airports Council International in Washington, DC, the Council for International Visitors, and the The Founders Junior Council, Detroit Institute of Arts. Rana remains heavily involved in philanthropy having served as a board member for the Toronto Symphony Orchestra and as an Ambassador on the CAFA board, which celebrates emerging talent in the arts and fashion, and volunteering her expertise to launch Girls E Mentoring, whose vision is to bridge the social divide between at-risk girls and high-achieving women to motivate the next generation of leaders. Through her work with the Creative Class Group, the team supports numerous charitable organizations. Rana is currently an advisory board member for the online retailer

Rana holds a Bachelor of Arts in communications and a MBA in marketing and management.

Rana Florida is the author of the best-selling book Upgrade, Taking Your Work and Life from Ordinary to Extraordinary.

Entries by Rana Florida

Simple Solutions to Serious Problems

(0) Comments | Posted April 14, 2014 | 9:04 AM


It is a mindset -- nimble, adaptive, and outside-the-universe -- that has transformed an entire city, shifting Medellin, Colombia's status from the 'World's Most Dangerous City' to the 'World's Most Innovative City.'

We were in town to attend...

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First Lady Michelle Obama Gets Down and Dirty on Leadership

(2) Comments | Posted April 2, 2014 | 9:34 AM

Photo By Susan Walsh/AP
"First lady Michelle Obama and Bancroft Elementary School student Silas Stutz, right, plant broccoli in the White House Kitchen Garden at the White House in Washington, Wednesday, April 2, 2014."


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Top Tips for Start-ups From Successful Entrepreneurs

(0) Comments | Posted April 1, 2014 | 9:59 AM

Richard Florida, Co-founder Atlantic Cities, interviews a panel of local entrepreneurs.

The second annual Start-Up City: Miami event, sponsored by The Atlantic, The Atlantic Cities, the Knight Foundation and the

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Miami, the Start-Up City

(0) Comments | Posted March 20, 2014 | 3:02 PM

Photo Credit: Moris Moreno for The New York Times

With its beaches, temperate climate and highly diverse population (third most diverse in the U.S., behind only California and Nevada), its central location to Latin America, Florida has many...

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Made In Detroit

(1) Comments | Posted March 10, 2014 | 9:10 AM

Photo Credit: Shinola

Detroit's fall from grace--from its ruins porn to its obesity rankings, from its crime rate to its bankruptcy--has all been exposed in the lurid glare of publicity.

But I am constantly defending the Motor City. While I grew up...

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Girl Up! (VIDEO)

(2) Comments | Posted March 4, 2014 | 8:19 AM

Photo credit: Girl Up

March 8th marks International Women's Day, a time to celebrate the tremendous gains that women have achieved, whether in access to reproductive health care and education or in their increasing visibility in the executive suites of...

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What's the Fat Problem With Girls?

(0) Comments | Posted February 27, 2014 | 12:49 PM

Photo Credit:

"I think that I may be the voice of my generation," Hannah Horvath, the character that Lena Dunham plays on her hit HBO drama Girls, told her parents. "Or at least a voice...of a generation." And...

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Creative Entertaining: Host an Oscar Party

(0) Comments | Posted February 24, 2014 | 7:34 AM

photo credit: YouTube

Hollywood loves to celebrate itself with awards shows. This Sunday, as some 3,000 members of the Academy of Motion Picture Arts and Sciences convene at the Dolby Theater in Los Angeles for the 86th Annual Academy Awards...

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MBAs are for Managers, Not Entrepreneurs

(8) Comments | Posted February 20, 2014 | 8:56 AM

Photo Credit: John A. Byrne, Fast Company

A forum at The Economist asked whether business school is worth it. "Most entrepreneurs," it noted, "feel that the money otherwise used for tuition is better off invested in wise counsel and...

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All the Single Ladies: 10 Great Tips for a Red Hot Valentine's Day

(0) Comments | Posted February 10, 2014 | 7:21 AM


According to CNN, Americans spend over $18 billion to show their love on Valentine's Day -- an average of $130 per gift. 64 percent of men and 36 percent of women buy flowers; 224 million roses are grown just for the...

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Host a Winter Olympics Opening Ceremony Party (VIDEO)

(0) Comments | Posted February 3, 2014 | 12:26 PM

Photo credit:

The 2014 Winter Olympic games will be held in Sochi, which, oddly enough, is Russia's leading summer vacation destination. The Black Sea resort in the heart of the Russian Riviera beat out Austria's Salzburg and Korea's PyongChang...

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Host a Winning Super Bowl Party

(0) Comments | Posted January 29, 2014 | 8:24 AM


The biggest game day of the year is upon us. Super Bowl XLVIII kicks off Sunday evening at the MetLife Stadium, just across the Hudson from New York. Tickets to see the game in person start at $2,090; the cheapest suite...

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Host An Award Winning Grammy Party (VIDEO)

(0) Comments | Posted January 24, 2014 | 7:08 AM

Photo Credit: CBS Baltimore

The Grammy's got their start more than five decades ago, when the music industry decided to honor its achievements with its own version of the Academy Awards. Like Oscar, the Grammy is...

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Art in the Jungle

(1) Comments | Posted January 16, 2014 | 12:29 PM


The Institute for Human Activities is a research project that is located on a former palm oil plantation on a tributary of the Congo River, in the Democratic Republic of Congo.

Co-sponsored by Yale University, University...

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It's Time to Get Rid of All Bosses

(4) Comments | Posted January 8, 2014 | 11:24 AM


I was thrilled to read the recent headline in the Washington Post, "Zappos to say Goodbye to Bosses." The Internet shoe retailer is eliminating job titles, replacing their traditional corporate bureaucracy with a holacracy, an organization that revolves around the work...

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10 Ways We Can Shape Up Together in the New Year

(0) Comments | Posted January 6, 2014 | 8:22 AM

Obesity is a national epidemic and a major contributor to some of the leading causes of death in the U.S., including heart disease, stroke, diabetes and some types of cancer. More than one third of U.S. adults -- 35.7 percent of us -- qualify as obese according to...

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Creative Entertaining: Easy Tips to Make Your New Year's Sparkle

(1) Comments | Posted December 27, 2013 | 7:32 AM

From silver streamers to Champagne towers, from winter picnics to royal recipes, you can throw a New Year's party with a vibe that's black tie formal, fun, and laid-back, all at the same time.

Watch Creative Entertaining for some tips for a New Year's fete that your friends will still...

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Creative Entertaining: Dress Up Your Holidays

(0) Comments | Posted December 11, 2013 | 8:25 AM

Between braving the cold to string lights and the hustle and bustle of the mall, planning a party may seem like more than you can handle. But whether you're celebrating Christmas, Hanukah, or Kwanzaa, there's no better time to entertain than now. Friends and family are visiting and most of...

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Don't Think Outside the Box; Think Outside the Universe

(1) Comments | Posted November 27, 2013 | 9:10 AM

More than half of all startups fail within five years. And it is a well-known fact that failure is constant in entrepreneurship. The fashion business is highly competitive; so how do women's clothing designers Kirk Pickersgill and Stephen Wong of the fashion label Greta...

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Creative Entertaining: Gobble Gobble

(0) Comments | Posted November 26, 2013 | 7:41 AM

The traditional of Thanksgiving dinner has been celebrated since 1863. The annual feast may be fun for the guests, who get to kick back and watch the game on TV, but for the host who is preparing the turkey, the stuffing, and all the fixings, the day can...

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