Rana Florida
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Rana Florida is the CEO of the Creative Class Group, managing new business development, marketing, consulting, research and global operations. The firm’s clients include BMW, Starwood, IBM, Philips, Pinewood Studios, Zappos, and Johnson & Johnson to name just a few.

Rana has more than two decades of experience in corporate strategy, communications, marketing and branding. She previously directed global strategic communications for HMSHost, one of the world's largest airport developers, where she led all marketing, advertising and communication efforts.

Rana writes Your Start-up Life, a business advice column for the Huffington Post where she answers readers questions and interviews successful creatives such as Tory Burch, Mark Cuban, Mario Batali, Dan Pink and others.

Rana also writes the Creative Spaces series for HGTV and the Huffington Post, where she highlights public and private spaces that epitomize creativity, innovation, design and new ways of thinking. Rana recently wrote and was featured in the business section of The New York Times. For almost a decade, Rana was an internationally syndicated advice columnist in major daily newspapers and a regular Fox News contributor for several years.

Rana continues to work with major media including CNN, MSNBC, NPR, BBC, CBC and shows such as Good Morning America, Charlie Rose, The Colbert Report, The Today Show and 60 Minutes.

In her current position, Rana has worked in a probono capacity to help event programming for the United Nations, the Royal Geographic Society, the New World Symphony, the Toronto Film Festival and many others. Throughout her career, Rana has lent her expertise to several boards including Airports Council International in Washington, DC, the Council for International Visitors, and the The Founders Junior Council, Detroit Institute of Arts. Rana remains heavily involved in philanthropy as a board member for the Toronto Symphony Orchestra as well as supporting numerous charitable organizations. She is currently an advisory board member for the online retailer Shop.ca.

Rana holds a Bachelor of Arts in communications and a MBA in marketing and management.

Blog Entries by Rana Florida

Your Start-Up Life: World's 100 Most Powerful Women, Zaha Hadid on the Struggle to Succeed

(1) Comments | Posted May 31, 2012 | 9:11 AM

Thursdays at the Huffington Post, Rana Florida, CEO of The Creative Class Group, will answer readers' questions about how they can optimize their lives. She will also feature conversations with successful entrepreneurs and thought leaders about how they manage their businesses, relationships, careers, and more. Send your questions...
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Your Start-up Life: Best Business Books to Groom Your Team

(1) Comments | Posted May 24, 2012 | 8:46 AM

Thursdays at the Huffington Post, Rana Florida, CEO of The Creative Class Group, will answer readers' questions about how they can optimize their lives. She will also feature conversations with successful entrepreneurs and thought leaders about how they manage their businesses, relationships, careers, and more. Send your questions...
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Creative Spaces: Designing the Brand

(0) Comments | Posted May 22, 2012 | 9:03 AM

When you walk into a Target store, the first thing you might notice are the hot dog and pretzel stands or clerks in red shirts. It's a convenient place to to stock up on candles, light bulbs, towels, sheets, sporting supplies, kids birthday gifts and other household essentials. This giant...

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Your Start-Up Life: How to Get Flexibility at Work?

(20) Comments | Posted May 16, 2012 | 11:49 AM

Thursdays at the Huffington Post, Rana Florida, CEO of The Creative Class Group, shares her conversations with successful entrepreneurs and thought leaders about how they manage their businesses, their relationships, their careers, and more. She also answers readers' questions about how they can optimize their lives. Send your...
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Creative Spaces: Where the Wild Things Should Be

(7) Comments | Posted May 15, 2012 | 8:34 AM

When it comes to keeping pets, I'm pretty much a failure. When I was young, we got a chocolate lab puppy. We just had time to give him his name -- Lucky, ironically -- before his luck ran out. A school bus ran him over, the same day that we...

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Your Start-Up Life: When Is it Time to Fire Someone?

(16) Comments | Posted May 10, 2012 | 8:55 AM

Thursdays at the Huffington Post, Rana Florida, CEO of The Creative Class Group, shares her conversations with successful entrepreneurs and thought leaders about how they manage their businesses, their relationships, their careers, and more. She also answers readers' questions about how they can optimize their lives. Send your...
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Your Start-Up Life: Tory Burch on Making Fashion Her Business

(0) Comments | Posted May 3, 2012 | 8:49 AM

Thursdays at the Huffington Post, Rana Florida, CEO of The Creative Class Group, shares her conversations with successful entrepreneurs and thought leaders about how they manage their businesses, their relationships, their careers, and more. She also answers readers' questions about how they can optimize their lives. Send your...
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Your Start-Up Life: Am I Wasting My Time With Social Media?

(4) Comments | Posted April 26, 2012 | 7:59 AM

Thursdays at the Huffington Post, Rana Florida, CEO of The Creative Class Group, shares her conversations with successful entrepreneurs and thought leaders about how they manage their businesses, their relationships, their careers, and more. She also answers readers' questions about how they can optimize their lives. Send your...
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Creative Spaces: Schools That Don't Suck!

(10) Comments | Posted April 24, 2012 | 10:45 AM

I hated school! There, I said it. My husband is a professor and several of my family members are elementary and high school teachers. Teaching is a profession that I highly admire; our educators' endless dedication, passion and motivation are amazing and inspiring. But our schools themselves are a different...

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Your Startup Life: How Do I Ask for a Raise?

(6) Comments | Posted April 19, 2012 | 10:15 AM

Thursdays at the Huffington Post, Rana Florida, CEO of The Creative Class Group, shares her conversations with successful entrepreneurs and thought leaders about how they manage their businesses, their relationships, their careers, and more. She also answers readers' questions about how they can optimize their lives. Send your...
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Your Start-Up Life: Should My Husband Take a Long-Distance Job Offer?

(10) Comments | Posted April 12, 2012 | 9:15 AM

Thursdays at the Huffington Post, Rana Florida, CEO of The Creative Class Group, will share her conversations with entrepreneurs and thought leaders and answer readers' questions about work, life, relationships and more. Send your questions to rana@creativeclass.com.
My husband and I live in a suburb of Detroit. Like...
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Your Start-Up Life: Dan Pink on Why "Passion" Doesn't Matter

(5) Comments | Posted April 5, 2012 | 8:47 AM

Thursdays at the Huffington Post, Rana Florida, CEO of The Creative Class Group, will answer readers' questions about how they can optimize their lives. She will also feature conversations with successful entrepreneurs and thought leaders about how they manage their businesses, relationships, careers, and more. Send your questions...
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Creative Spaces: Catch Some Springtime Rays and Relax

(10) Comments | Posted April 1, 2012 | 12:09 PM

As spring weather sets in, people are shedding their winter coats and taking to the outdoors. In every city I've ever lived in, I've sought out neighborhoods with public green spaces nearby. But not all parks are created equal. What makes some parks so full of life and activity while...

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Your Start-Up Life: Help! I'm Drowning in Email

(1) Comments | Posted March 29, 2012 | 7:35 AM

Thursdays at the Huffington Post, Rana Florida, CEO of The Creative Class Group, shares her conversations with successful entrepreneurs and thought leaders about how they manage their businesses, their relationships, their careers, and more. She also answers readers' questions about how they can optimize their lives. Send your...
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Your Start-Up Life: Espresso King Ricardo Illy on La Dolce Vita

(1) Comments | Posted March 22, 2012 | 8:11 AM

Thursdays at the Huffington Post, Rana Florida, CEO of the Creative Class Group, will answer readers' questions about how they can optimize their lives. She will feature conversations with successful entrepreneurs and thought leaders about how they manage their businesses, relationships, their careers, and more. Send me Rana...
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Your Start-up Life: Should I Quit My Dead-End Job?

(108) Comments | Posted March 15, 2012 | 8:47 AM

Thursdays at the Huffington Post, Rana Florida, CEO of The Creative Class Group, shares her conversations with successful entrepreneurs and thought leaders about how they manage their businesses, personal lives, careers, and more. She also answers readers' questions about how they can optimize their lives. Send your...
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Creative Spaces: Dada or Derelict?

(4) Comments | Posted March 14, 2012 | 11:06 AM

For a long time, graffiti has been associated with gangs, crime, and social unrest. Just think of the images of graffiti-covered subway cars that illustrated so many magazine articles about New York City's financial crisis in the 1970s. Though such notable artists as Keith Haring, Jean...

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Your Start-Up Life: Mark Cuban on Business as "the Ultimate Sport"

(3) Comments | Posted March 8, 2012 | 6:57 AM

Thursdays at the Huffington Post, Rana Florida, CEO of The Creative Class Group, will answer readers' questions about how they can optimize their lives. She will feature conversations with successful entrepreneurs and thought leaders about how they manage their businesses, relationships, their careers, and more. Send Rana your...
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Your Start-Up Life: Advice From a CNN Anchor on How to Make Money

(1) Comments | Posted March 1, 2012 | 7:27 AM

Thursdays at the Huffington Post, Rana Florida, CEO of The Creative Class Group, will answer readers' questions about how they can optimize their lives. She will feature conversations with successful entrepreneurs and thought leaders about how they manage their businesses, relationships, their careers, and more. Send your questions...
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Creative Spaces: Baby You Can Park My Car

(12) Comments | Posted February 28, 2012 | 7:43 AM

For the first time in human history, more than 50 per cent of the world's population is living in cities. That's around 3.5 billion people. In addition to the basics, such as water and sewage and public safety, cities are continually upping the ante on beautification projects --...

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