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Rana Florida
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Rana Florida is the CEO of the Creative Class Group, managing new business development, marketing, consulting, research and global operations. The firm’s clients include BMW, Starwood, IBM, Philips, Pinewood Studios, Zappos, and Johnson & Johnson to name just a few.

Rana has more than two decades of experience in corporate strategy, communications, marketing and branding. She previously directed global strategic communications for HMSHost, one of the world's largest airport developers, where she led all marketing, advertising and communication efforts.

Rana writes Your Start-up Life, a business advice column for the Huffington Post where she answers readers questions and interviews successful creatives such as Andre Agassi, Nelly Furtado, Tory Burch, Mark Cuban, Mario Batali, Dan Pink and others.

Rana is author of Upgrade, Taking Your Work and Life From Ordinary to Extraordinary (McGraw-Hill, September 13, 2013). She also writes the Creative Spaces series for HGTV and the Huffington Post, where she highlights public and private spaces that epitomize creativity, innovation, design and new ways of thinking. Rana recently wrote and was featured in the business section of The New York Times. For almost a decade, Rana was an internationally syndicated advice columnist in major daily newspapers and a regular Fox News contributor for several years.

Rana continues to work with major media including CNN, MSNBC, NPR, BBC, CBC and shows such as Good Morning America, Charlie Rose, The Colbert Report, The Today Show and 60 Minutes.

In her current position, Rana has worked in a probono capacity to help event programming for the United Nations, the Royal Geographic Society, the New World Symphony, the Toronto Film Festival and many others. Throughout her career, Rana has lent her expertise to several boards including Airports Council International in Washington, DC, the Council for International Visitors, and the The Founders Junior Council, Detroit Institute of Arts. Rana remains heavily involved in philanthropy as a board member for the Toronto Symphony Orchestra as well as supporting numerous charitable organizations. She is currently an advisory board member for the online retailer Shop.ca.

Rana holds a Bachelor of Arts in communications and a MBA in marketing and management.

Blog Entries by Rana Florida

10 Job Hunting Tips for College Grads

(2) Comments | Posted May 13, 2013 | 8:28 AM

1,791,000 students will graduate from college this spring, each and every one of them harboring high hopes for landing a great job and embarking on life as an independent adult. While the official unemployment rate is currently 7.5 percent, down from 8.2 percent at this time last year,...

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Your Start-Up Life: How the High Line Came to Be (Photos)

(2) Comments | Posted May 8, 2013 | 9:47 AM

San Antonio-born, Princeton-educated business consultant, entrepreneur, and artist Robert Hammond has lived in Manhattan's West Village for several years. Near his apartment was a stretch of the old elevated New York Central Railroad tracks, which had been abandoned since the early 1980's. It reminded him, he told an...

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Upgrade 'Take Your Kids to Work Day'

(1) Comments | Posted April 23, 2013 | 9:25 AM

Thirty-seven million Americans at 3.5 million workplaces will participate in the 20-year tradition of Take Your Kids to Work Day this Thursday. The goal of the day is not to transform the workplace into a circus or a playground, but to get children interested in what the workplace...

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The Faces of Shame (PHOTOS)

(6) Comments | Posted April 22, 2013 | 12:25 PM

On Wednesday, April 17, just 48 hours after the terrible events in Boston, the Senate failed to pass the Manchin-Toomey amendment to the Senate's gun control bill, which mandated background checks on firearm purchases via the Internet and gun shows. Though it received a clear majority of votes...

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10 Simple Ways to Upgrade Your Workforce

(11) Comments | Posted March 28, 2013 | 9:38 AM

Many employers spend millions of dollars to upgrade their technology and software but skimp when it comes to providing their employees with formal skills development, apprenticeships, on-the-job learning, ongoing education, and other programs. They're making a big mistake. Employees are the lifeblood of any organization -- and the skills they...

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Upgrade Your Spring Parties: 10 Expert Tips for Entertaining (PHOTOS)

(3) Comments | Posted March 14, 2013 | 12:19 PM

An equinox occurs twice a year, when the earth is tilted neither toward nor away from the sun, giving us exactly 12 hours of sunlight and 12 hours of night. This year, the Spring Equinox falls on March 20th. As the days grow longer and we...

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Instagram Struts Down the Runway (PHOTOS)

(0) Comments | Posted March 5, 2013 | 8:35 AM

Paris Fashion Week is in its final leg, with shows concluding tomorrow. From high-heeled boots to glittery eyes, from utility belts to studded leather cone-bra shirts, the world's best designs, from Rodarte and Chloe to Chanel and Valentino, have been strutting down the catwalks in the Tuileries Garden....

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Yahoo CEO Marissa Mayer Has Lost the Plot

(84) Comments | Posted February 26, 2013 | 11:14 AM

Yahoo CEO Marissa Mayer's recent decree abolishing telecommuting is a gigantic step backward at an important time for women. International Working Women's Day is March 8. While there is much to celebrate when it comes to women's achievements in the work place, there is still...

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Your Start-Up Life with the Woman Who Remade New York

(0) Comments | Posted February 18, 2013 | 6:37 PM

Your Start-Up Life is a business advice column by Rana Florida, Author of Upgrade (McGraw-Hill, September 2013) and CEO of the Creative Class Group. In addition to answering readers' questions, she features conversations with successful entrepreneurs, creative thinkers and innovative leaders. Send your questions...
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Your Start-Up Life: Fail to Succeed

(5) Comments | Posted February 5, 2013 | 7:33 AM

Your Start-Up Life is a business advice column by Rana Florida, CEO of the Creative Class Group. In addition to answering readers' questions, she features conversations with successful entrepreneurs, creative thinkers and innovative leaders. Send your questions about work, life and play to
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Your Start-Up Life: Break the Rules, but Do So Brilliantly (PHOTOS)

(0) Comments | Posted December 27, 2012 | 7:24 AM

Your Start-Up Life is a business advice column by Rana Florida, CEO of the Creative Class Group. In addition to answering readers' questions she features conversations with successful entrepreneurs, creative thinkers and innovative leaders. Send your questions about work, life and play to
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Shame on Us, America: Take a Stand and #BanGuns Now

(701) Comments | Posted December 15, 2012 | 6:54 AM

Wake up, America! Yesterday's mass shooting at Sandy Hook Elementary School in Newtown, Conn., was the deadliest elementary school shooting in American history. Every single mother, every single father, every teacher, every brother and sister, every single person who cares about our children and their safety must take...

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Your Start-Up Life: Spreading Positivity With Nelly Furtado

(1) Comments | Posted December 10, 2012 | 7:29 AM

Your Start-Up Life is a business advice column by Rana Florida, CEO of the Creative Class Group. In addition to answering readers' questions she features conversations with successful entrepreneurs, creative thinkers and innovative leaders. Send your questions about work, life and play to
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Your Start-Up Life: The Business of Art

(2) Comments | Posted December 3, 2012 | 7:36 AM

Your Start-Up Life is a business advice column by Rana Florida, CEO of the Creative Class Group. In addition to answering readers' questions she features conversations with successful entrepreneurs, creative thinkers and innovative leaders. Send your questions about work, life and play to
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Your Start-Up Life: Don't Manage, Lead

(4) Comments | Posted November 20, 2012 | 7:14 AM

Your Start-Up Life is a business advice column by Rana Florida, CEO of the Creative Class Group. In addition to answering readers' questions she features conversations with successful entrepreneurs, creative thinkers and innovative leaders. Send your questions about work, life and play to
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How to Throw a Winning Election Night Party (PHOTOS)

(0) Comments | Posted November 6, 2012 | 1:03 PM

Between Super Bowl XLVI and the Olympics opening ceremony, 2012 has been a big year for communal television viewing. Tonight's coverage of the US election is sure to draw millions of viewers as well. If the past is any indication of how many people will be...

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Your Start-Up Life: Jean-Georges' Ingredients for Success

(2) Comments | Posted October 24, 2012 | 8:38 AM

Your Start-Up Life is a business advice column by Rana Florida, CEO of the Creative Class Group. In addition to answering readers' questions she features conversations with successful entrepreneurs, creative thinkers and innovative leaders. Send your questions about work, life and play to
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Your Start-Up Life: How a Focus on Quality Took a Company From Bankruptcy to Profit

(1) Comments | Posted October 3, 2012 | 9:15 AM

Your Start-Up Life is a business advice column by Rana Florida, CEO of the Creative Class Group. In addition to answering readers' questions she features conversations with successful entrepreneurs, creative thinkers and innovative leaders. Send your questions about work, life and play to
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Your Start-Up Life: Why Diversity and Freedom Are Good For Business

(2) Comments | Posted September 26, 2012 | 8:05 AM

Your Start-Up Life is a business advice column by Rana Florida, CEO of the Creative Class Group. In addition to answering readers' questions she features conversations with successful entrepreneurs, creative thinkers and innovative leaders. Send your questions about work, life and play to
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Your Start-Up Life: The Fashion of Business

(1) Comments | Posted September 20, 2012 | 8:08 AM

Twelve years ago the visionary architect and designer Peter Marino, principal of the New York-based global design firm Peter Marino Architect, traded in his cashmere vest, tie and slacks for something that looked and felt more true to his old biker self. He never went back...

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