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Rana Florida
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As Chief Executive Officer of the Creative Class Group, Rana Florida manages new business development, marketing, consulting, research, and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Johnson & Johnson— to name just a few. She brings to this leadership role more than two decades of experience in corporate strategy, communications, and marketing, having directed global strategic communications for HMSHost, the world’s largest airport developer, as well as having executed marketing initiatives for such premier brands as Disney and Starbucks and events experience working with The Atlantic, The Aspen Institute, and The Knight Foundation.

Well known as a writer on business and leadership—for Fast Company, Inc.com, and the Huffington Post—Rana has also served as a guest business analyst on The Today Show and MSNBC’s The Cycle, has been a Fox News contributor for several years, and has been featured in the Business section of The New York Times and in interviews for the Wall Street Journal, Market Watch, CNN, The Globe and Mail, and other major media outlets.

Her one-on-one high profile interviews have covered notables—from President Bill Clinton and First Lady Michelle Obama to tennis great Andre Agassi and NBA owner (and TV star) Mark Cuban, from chefs Jean-Georges Vongerichten and Mario Batali to singer Nelly Furtado and fashion designer Tory Burch, from the United Nations Director of Girl Up to world renowned architects Peter Marino and Zaha Hadid—and many more.

The thought-provoking chronicler of Creative Spaces for HGTV and the Huffington Post, highlighting public and private spaces that epitomize creativity, innovation, and design, Rana is particularly interested in the public-private intersection, and today serves as Juror on Design for Marketing Magazine Awards and Director of the FIU-Miami Creative City Initiative, a collaboration demonstrating how creativity, culture, and design can drive a regional economy.

She is also heavily involved in philanthropic work. She is currently an appointed member of the United Nations Global Network on Digital Technologies and Sustainable Urbanization for UN Habitat and serves on the board of directors for the Olympics Committee, Canadian Freestyle Ski Association. She also continues to work with the Design-Exchange and Girls E Mentorship. She previously lent her expertise to the boards of the Toronto Symphony Orchestra, Airports Council International in Washington, D.C., the Council for International Visitors, the The Founders Junior Council of the Detroit Institute of Arts, and the Isabella Blow Foundation.

Rana’s corporate board work includes board member for the online retailer Shop.ca, juror for the Marketing Magazine Awards in Design and Chair of the Travel & Leisure Rebel Awards, Le Miami.
Rana holds a Bachelor of Arts in communications and a MBA in marketing and management.

Her book, Upgrade—Taking Your Work and Life From Ordinary to Extraordinary (McGraw Hill, 2013) was a ‘Business Best Seller,’ by Tattered Cover, the largest independent bookstore retailer in the U.S. and The Globe and Mail, Editor’s Pick.

Entries by Rana Florida

7 Entrepreneurs Share Their Most Valuable Lessons

(0) Comments | Posted March 22, 2016 | 8:18 AM

When I graduated from business school, my goal was to land a high-paying corporate job, and most of my peers wanted the same thing. For better or for worse, most of us did. As I wrote in my book Upgrade, it didn't take me long to lose my...

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힐러리에게 던지는 표는 희망의 표다

(0) Comments | Posted February 19, 2016 | 2:18 PM

*이 글은 베스트셀러 작가 라나 플로리다가 허핑턴포스트에 쓴 블로그를 번역한 것입니다.


힐러리 클린턴은 버니 샌더스에게만 진 것이 아니다. 클린턴은 여성들에게 패배했다. ABC 뉴스의 출구 조사에 의하면 샌더스는 여성 유권자의 53%, 클린턴은 46%의 표를 얻었다. 45세 이하 민주당 여성 유권자 중 69%, 30세 이하 민주당 여성...

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A Vote for Hillary Is a Vote for Hope -- New Hampshire Voters Miss the Mark

(1024) Comments | Posted February 10, 2016 | 2:11 PM

Hillary Clinton wasn't just defeated by Bernie Sanders yesterday -- she was defeated by women. Sanders received 53 percent of the female vote overall to Clinton's 46 percent, according to ABC News' exit polling. 69 percent of Democratic women voters under 45 backed Sanders and 82 percent of...

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Challenges to the Creative City (VIDEO)

(0) Comments | Posted December 14, 2015 | 8:36 AM

Thousands of people descended on Miami during the first week of December 2015, to experience Art Basel Miami. On Thursday, December 3, hundreds attended a packed discussion on creativity and city building at the FIU Miami Beach Urban Studios. The global forum, CREATE: Miami, was hosted...

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Politics Take Center Stage at Art Basel Miami Beach

(0) Comments | Posted November 30, 2015 | 9:14 AM

World-renowned artists, 250 galleries, museum curators and directors, highbrow collectors, celebrities, and more than 50,000 fans of modern and contemporary art will gather in Miami Beach this week for the annual Art Basel. But art enthusiasts aren't the only ones gathering, the event attracts a huge wealthy crowd, so it...

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Presidential Candidates on Supporting Women in the Workforce

(10) Comments | Posted November 11, 2015 | 11:36 AM

2015-11-18-1447882695-9831486-FullSizeRender.jpeg Attempting to work from my home office with a 3 week old.

Sheryl Sandberg notwithstanding, more and more U.S. women are leaning back and out. America's ranking for female workforce participation has declined from seventh among the advanced nations to twentieth. Ironically, this...

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The Creative Class Gather at Art Basel Miami Beach

(0) Comments | Posted October 15, 2015 | 12:45 PM

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For the first time in human history, more than half the world's population is living in cities, with that number to grow to 70% in the next 20 years. This rapid urbanization is pricing out the very artists, creatives and innovators that revitalized...

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Every Problem Has a Creative Solution (VIDEO)

(0) Comments | Posted September 28, 2015 | 11:08 AM

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"Luxury is a horrible word," said award-winning interior designer Glenn Pushelberg. "It should be about quality of experience." From North America to Asia and the Middle East, the hotels, restaurants, retail stores and residences Glenn Pushelberg and George Yabu...

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Ten Ways to Go From Good to Great

(0) Comments | Posted September 23, 2015 | 9:23 AM

2015-09-22-1442965940-5674255-Rana2300x300.jpg Photo credit: Gabor Jurina

In a recent interview with the Legacy Project, an initiative which profiles creative minds, I was asked how do I differentiate good from great. Jim Collins asked that question about companies, and after...

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Five Industries Ripe for Disruption

(16) Comments | Posted August 3, 2015 | 9:38 AM

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Air travel is just one of several industries in need of a serious disruption. Too many hours are wasted in loss productivity in the current system.

By now we are all familiar with market disruptors, innovative products or services that use new...

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Watch CREATE: Detroit's Inaugural Ideas Fest on City Building

(0) Comments | Posted July 9, 2015 | 9:51 AM

Last week over 300 people turned out at the College for Creative Studies to participate in CREATE: Detroit, the inaugural ideas fest on place making and cities, led by world-renowned urbanist and professor Richard Florida and sponsored by Rock Ventures.

A city can be...

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Lessons From Other Cities at Detroit's Global City Forum

(0) Comments | Posted June 10, 2015 | 8:07 AM

It's a fact of life: cities rise and cities decline. While the largest can hold their dominance for a very long time, second- and third-tier cities come and go. Foreign competition or the rise of altogether new industries and modes of production can erase their advantages; so can shifts in...

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A World-Class Global City-Building Forum: The First-Ever in Detroit

(0) Comments | Posted May 19, 2015 | 7:51 AM

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Great cities shape their own narratives and they create new lessons for the world. Though Detroit has been the poster-child for urban distress, it is also charting a new path back.

I grew up in Detroit and spent my early years...

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Want World Peace? Focus on Two Simple Things

(0) Comments | Posted February 4, 2015 | 11:16 AM

The state of the world got more gruesome yesterday with the barbaric killing of Lieutenant Muath al-Kasabeh. In a video released by the terrorist group ISIS, the 26-year-old Jordanian pilot can be seen dressed in an orange jump suit and locked in a cage, where he was burned...

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Holiday Out-of-Office Message

(0) Comments | Posted December 19, 2014 | 11:31 AM

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That's it! As of today, I'm done with conference calls and meetings. I'm breaking up with Twitter, dumping Google Plus and LinkedIn, and quitting email cold turkey.

According to McKinsey, the average knowledge worker spends 28 percent of their workweek...

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Tech Giants' Freeze-Your-Eggs Policy Is Not Enough

(0) Comments | Posted December 1, 2014 | 9:18 AM

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Photo Credit: Lindsey Jeanne Photo

Work now, live later. That is the mantra behind the egg-freezing initiatives recently announced by Silicon Valley tech giants Apple and Facebook. Apple's statement read in part:

"We continue to...
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Lessons from Kidpreneurs on Launching a Global Business

(0) Comments | Posted November 24, 2014 | 7:51 AM

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"Never give up," says Christian Vaughn CEO of the newly formed company Nooloos. "Just keep pushing forward." Their simple yet valuable lessons are useful for any entrepreneur to apply to their own business. "It's all about making your customers happy," advised...

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Great Ideas Are Worthless Without Strong Execution

(1) Comments | Posted November 7, 2014 | 10:45 AM

2014-11-07-461180850_441754d5e9_z.jpg Photo Credit: Flikr user Helen Flamme

Most people think a Great Idea -- a breakthrough discovery, a killer app -- will make them wealthy beyond their dreams. But successful entrepreneurs know that Great Ideas are a dime a dozen. True success lies in...

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Creative Entertaining: Spooktacularly Sophisticated

(0) Comments | Posted October 29, 2014 | 9:42 AM

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Most of us think of trick-or-treating with kids when it comes to Halloween, or thumping night club parties filled with raunchily-costumed revelers. But there's no reason why you can't host a Halloween dinner for sophisticated grownups. Lose the kitschy marshmallow ghosts and goblins,...

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The Politics of Fashion | The Fashion of Politics (VIDEO)

(2) Comments | Posted September 29, 2014 | 12:31 PM

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Fashion and politics may be strange bedfellows, but they definitely go together. "Design," observes Shauna Levy, the president of the Design Exchange, "is a view-finder, if you will. It's a way in which to look at political events, it's...

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