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Rana Florida
Rana Florida is the CEO of the Creative Class Group, managing new business development, marketing, consulting, research and global operations. The firm’s clients include BMW, Converse, Starwood, Audi, Cirque du Soleil, Kraft, IBM, Philips, Pinewood Studios, Zappos, and Johnson & Johnson to name just a few. She is Director of the FIU, Miami Creativity Initiative a multidisciplinary collaboration of design, creativity, architecture, fashion, innovation, and arts to economic development.

Rana has more than two decades of experience in corporate strategy, communications, marketing and branding. She previously directed global strategic communications for HMSHost, the world’s largest airport developer, where she led all marketing, advertising and communication efforts.

Rana has appeared as an expert on The Today Show and MSNBC and was featured on the front business page of The New York Times and she has been interviewed by CNN, The Wall Street Journal, The Globe and Mail and several others. She writes on business and leadership for Fast Company the Huffington Post and She has interviewed President Bill Clinton, First Lady Michelle Obama, sports great Andre Agassi, chef Jeans-George, Grammy award winning singer Nelly Furtado, architect Peter Marino, Governor O’Malley, fashion designer Tory Burch, ABC’s Shark Tank Mark Cuban, celebrity chef Mario Batali, CEO of Zappos Tony Hsieh, architect Zaha Hadid, author Dan Pink, CNN anchor Ali Velshi and several others.

Rana is the author of the best-seller Upgrade, Taking Your Work and Life from Ordinary to Extraordinary.

Previously, Rana wrote Creative Spaces for HGTV and the Huffington Post, highlighting public and private spaces that epitomize creativity, innovation, and design. For almost a decade, Rana was an internationally syndicated advice columnist with her three sisters in major daily newspapers and a regular Fox News contributor for several years.

Throughout her career, Rana has lent her expertise to several boards including Airports Council International in Washington, DC, the Council for International Visitors, and The Founders Junior Council, Detroit Institute of Arts. Rana remains heavily involved in philanthropy having served as a board member for the Toronto Symphony Orchestra, a co-chair for the Design Exchange, and an Ambassador on the CAFA board, which celebrates emerging talent in the arts and fashion, and a Program Advisor for Girls E-Mentorship, whose vision is to bridge the social divide between at-risk girls and high-achieving women to motivate the next generation of leaders. She serves on the Isabella Blow Foundation Event Committee, which supports aspiring art and fashion students. As CEO of, the Creative Class group, the team supports the United Nations including the UN Habitat, the United Nations Economic and Social Council (ECOSOC) and Girl Up, as well as numerous charitable organizations. She is also currently an advisory board member for the online retailer

Rana holds a Bachelor of Arts in communications and a MBA in marketing and management.

Rana Florida is the author of the best-selling book Upgrade, Taking Your Work and Life from Ordinary to Extraordinary.

Entries by Rana Florida

Holiday Out-of-Office Message

(0) Comments | Posted December 19, 2014 | 12:31 PM


That's it! As of today, I'm done with conference calls and meetings. I'm breaking up with Twitter, dumping Google Plus and LinkedIn, and quitting email cold turkey.

According to McKinsey, the average knowledge worker spends 28 percent of their workweek...

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Tech Giants' Freeze-Your-Eggs Policy Is Not Enough

(0) Comments | Posted December 1, 2014 | 10:18 AM


Photo Credit: Lindsey Jeanne Photo

Work now, live later. That is the mantra behind the egg-freezing initiatives recently announced by Silicon Valley tech giants Apple and Facebook. Apple's statement read in part:

"We continue to...
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Lessons from Kidpreneurs on Launching a Global Business

(0) Comments | Posted November 24, 2014 | 8:51 AM


"Never give up," says Christian Vaughn CEO of the newly formed company Nooloos. "Just keep pushing forward." Their simple yet valuable lessons are useful for any entrepreneur to apply to their own business. "It's all about making your customers happy," advised...

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Great Ideas Are Worthless Without Strong Execution

(1) Comments | Posted November 7, 2014 | 11:45 AM

2014-11-07-461180850_441754d5e9_z.jpg Photo Credit: Flikr user Helen Flamme

Most people think a Great Idea -- a breakthrough discovery, a killer app -- will make them wealthy beyond their dreams. But successful entrepreneurs know that Great Ideas are a dime a dozen. True success lies in...

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Creative Entertaining: Spooktacularly Sophisticated

(0) Comments | Posted October 29, 2014 | 10:42 AM


Most of us think of trick-or-treating with kids when it comes to Halloween, or thumping night club parties filled with raunchily-costumed revelers. But there's no reason why you can't host a Halloween dinner for sophisticated grownups. Lose the kitschy marshmallow ghosts and goblins,...

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The Politics of Fashion | The Fashion of Politics (VIDEO)

(2) Comments | Posted September 29, 2014 | 1:31 PM


Fashion and politics may be strange bedfellows, but they definitely go together. "Design," observes Shauna Levy, the president of the Design Exchange, "is a view-finder, if you will. It's a way in which to look at political events, it's...

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Creative Entertaining: Cozy Autumn Dinners

(0) Comments | Posted September 25, 2014 | 9:27 AM

As summer slipped away this week, the air is crisp and the leaves are falling, it's the perfect time of year to entertain at home with friends over some hearty and delicious comfort foods.

Entertaining doesn't have to be timely, expensive or fancy. Here are 10 tips to keep...

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How to Run Your Business Like a Rock Star

(1) Comments | Posted September 19, 2014 | 10:45 AM

Richard and Rana Florida with musician Jack White at Third Man Records, Nashville.

Bands and startups have a lot in common. Sleepless nights, fueled on caffeine and adrenaline, they both have a lot at stake and...

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How to Scale Your Business, Make a Profit and Do Good (VIDEO)

(0) Comments | Posted September 15, 2014 | 9:38 AM

Starting with $120,000 - their entire life savings, Warby Parker has emerged as a fashion giant, selling over a million pairs of designer eyeglasses. More than that, it's made the world a better place, donating an equal number of eyeglasses to needy people in the developing world while...

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The Drum Beat of Success (VIDEO with Sheila E.)

(0) Comments | Posted September 9, 2014 | 10:48 AM

Musical legend Sheila E. was literally born into the business, yet she paid more than her share of dues at the beginning of her career, playing to empty rooms and living from gig to gig. For all that, she always followed the beat of her own drum, turning down a...

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10 Steps to Getting a Raise

(3) Comments | Posted September 1, 2014 | 12:07 PM

If you are afraid to ask for a raise, you are not alone. Most people, no matter how self-confident they are, feel quite anxious about this issue. But good work should be rewarded and most companies know that great talent is hard to come by and turn over costs are...

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The Creative Class With Legendary Music Producer Bob Ezrin (VIDEO)

(0) Comments | Posted August 26, 2014 | 10:25 AM

The Creative Class video series celebrates innovative creators across disciplines. This week features Bob Ezrin, one of the most commercially successful producers of all time. He's worked with many of the world's most important contemporary artists, including Pink Floyd, Alice Cooper, U2, Peter Gabriel, Deep Purple,...

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Taking It to the Streets -- Walking Meetings Are All the Rage

(1) Comments | Posted August 25, 2014 | 10:44 AM

Walking strategy session with Rochelle de Goias, Founder and Executive Director of GEM

It's a sitting crisis. The offices we've imprisoned ourselves in are increasing our health care costs and taking a toll on our productivity and mental health....

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Essential Rules to Being a House Guest

(0) Comments | Posted August 2, 2014 | 12:27 PM


Photo Credit: The Surflodge

August is the most popular month for summer vacations, and if you are lucky, you have some friends who will invite you to visit them at their beach house, their mountain cabin, or their lakeside get-away....

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The Creative Class with Paddle8: Tips for Launching a Successful Startup (VIDEO)

(0) Comments | Posted July 25, 2014 | 10:53 AM

In just three short years Paddle8 an innovative marketplace infusing technology and art has held hundreds auctions with over $100MM in bidding activity and raising over $25MM for charities.

They've quickly expanded their reach with members and bidders from hundreds of countries and they are also setting records with...

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The Creative Class With Peter Marino

(0) Comments | Posted July 7, 2014 | 10:13 AM

For the first time in human history our economic output turns on our creativity, which is fundamentally transforming the way we live and work. The Creative Class, as defined by Professor Richard Florida make up 40 million Americans -- over a third of our workforce --...

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Creative Entertaining: Game, Set, Match! (VIDEO)

(0) Comments | Posted June 24, 2014 | 3:53 PM

Opening day on Centre Court, Novak Djokovic goes after a return - Jon Buckle/AELTC

The world's oldest and most prestigious tennis tournament, Wimbledon kicked off this week gathering the world's all stars. While 15,000 spectators will gather in

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Creative Entertaining: Grilling the Perfect Steak (VIDEO)

(2) Comments | Posted June 9, 2014 | 11:43 AM


Steak on the outdoor grill: It's the iconic summer meal, and doing it to perfection is an art that every man must master. This video shows him how. Old myths are shattered as he learns how to ensure a seared outside--with perfect grill...

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Going Green With Catie Marron

(2) Comments | Posted June 5, 2014 | 12:44 PM


Catie Marron is a trifecta of style, brains and influence. For openers, she is the woman who spearheaded the campaign to raise $800 million for what is arguably New York City's greatest cultural institution -- the New York Public Library. She...

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An Urban Agenda at the United Nations (VIDEO)

(0) Comments | Posted June 4, 2014 | 10:12 AM

For the first time in human history more than half the world's population is living in cities. That's more than 3 billion people with an estimated 60 million more of us moving to cities every year. By 2050, world population is projected to be 9.3 billion, of which around 70...

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