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Your Start-Up Life With Andre Agassi: Playing Big

Posted: 09/10/2012 8:52 am

Your Start-Up Life is a business advice column by Rana Florida, CEO of the Creative Class Group. In addition to answering readers' questions she features conversations with successful entrepreneurs, creative thinkers and innovative leaders. Send your questions about work, life and play to rana@creativeclass.com

As the US Open mens finals wrap up today, I couldn't help but remember the many weekends I spent glued to the television in years past, marveling at Andre Agassi's will and determination. His achievements on the tennis court are easy to count: eight Grand Slam titles, an Olympic gold medal, and 60 titles. He is one of only five male singles players to win all four Grand Slam championships (Wimbledon and the Australian, French, and US Opens), achieving the Career Grand Slam. He was inducted into the Tennis Hall of Fame in 2011 and into the US Open Court of Champions yesterday joining the ranks of prior inductees such as Arthur Ashe, Jimmy Connors, Chris Evert, and Billie Jean King.

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Off the court, Agassi has found similar success, but it took time, patience, and a few bumps along the way. Open, his 2009 autobiography, details his unpredictable path into tennis in an intimate and daring voice rarely seen in sports writing.

Since retiring from the game after an emotional 2006 US Open, Agassi has shifted his legendary focus and determination to the world of education reform. His Andre Agassi Foundation for Education opened a charter school, Andre Agassi Prep, in West Las Vegas, Agassi's hometown, as early as 2001. Devoted to transforming U.S. public education for under-served youth, the Foundation has raised almost $177 million for its mission.

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While managing the foundation and his other interests with his wife, former tennis great Steffi Graf (the two play a prominent role in the Louis Vuitton ad campaign), Agassi still finds time for the game. He headlined the World Team Tennis this summer, facing John McEnroe in singles and doubles to raise money for McEnroe's charity, defeating his old rival in the singles match. "Look how big the guy was playing," McEnroe afterwards told an interviewer for The New York Times. "He was smothering me, and I was just trying to get going."

I've talked with successful CEO's, authors, chefs, politicians, fashion designers, architects, artists, philanthropists, doctors and entrepreneurs, but I've yet to interview a sports star for advice on business. Since Agassi was my all time favorite, I was eager to hear his insights on how to achieve success, overcome failure, and remain committed to something you're not passionate about.

He didn't disappoint me.

Q. What advice would you give to those who achieve success at a young age?

A. Don't think about it. Don't dwell on it. Don't treat it as anything more than a blip, which is the same way you should treat early failure. Success and failure are so often the result of outside factors, things beyond our control, so you need to keep your mind on the few things you can control.

Learn to love the process, the work, and disconnect your ego from the results. The earlier you learn this, the more peaceful you'll be, and peace, not success, is the goal.

Q. Author of Outliers, Malcolm Gladwell, says that achieving greatness takes enormous time, about 10,000 hours before becoming an expert at something. Does that sound about right? If so, at what age did you reach that mark?

A. Much as I admire Gladwell, I'm suspicious of such a precise number, a one-size-fits-all rule for success or failure. Human beings are too varied. Sure, 10,000 hours of practice at a young age is a great step in the direction of proficiency, if not virtuosity. But I can't call it a guarantee. By the same token I've met people for whom 5,000 hours, or 3,000, would have been plenty.

Q. How important is finding the right mentor for success?

A. It's more important than the number of practice hours. The right mentor--counselor, teacher, coach, friend--is everything. Failure is lonely, success is lonelier, so it's vital to have one person you trust, one person who understands your struggles, from the inside, because he or she has been through it all and survived. Every sport, every art, every job, has its own language, and you need someone in your life who speaks your language fluently. I've been lucky, I have more than one person in my life who fills that role.

Q. Most of us struggle to find our passion. How do you find the will to succeed at something you're not passionate about?

A. By making it part of a larger project for which you do feel passion. When I realized that I wasn't born to play tennis, that I was made to play tennis, I searched for other things to which I felt more deeply and emotionally connected. Like education. I then made tennis part of that work. Anyone can do this with any job. If you don't love the task at hand per se, make it about your family, make it about serving others, make it about simply being conscientious. Make it about something other than your own fleeting wants and needs, work at it with everything you've got, and then stand back--the results will be magic.

Q. How do you select companies and brands to align yourself with? What do you look for?

A. I connect with people, not companies. So when I form a relationship with a company it's because I have a relationship with its leaders. And I find that I can only form a relationship with a company's leaders if their approach is authentic, if their product fits within my values and world view. That's a long way of saying I don't lend my name to anything that isn't me.

Q. How do you prioritize and juggle so many initiatives professionally and personally?

A. I feel time running through my fingers every day. I've always been hyper-aware of time, ever since I was a kid. People chase money and forget that time is our most precious resource. So for me it's a daily struggle to find a balance between work and friends and family. The first step is accepting that there's no foolproof system, no perfect formula for time management. All balance requires constant tweaking.

Q. How important is getting an education for a professional athlete?

A. I would have been a better tennis player if I'd been a better-educated tennis player. Education makes you better at everything, period. Anyone who tells you different is lying to you. And education also makes you better at spotting liars.

Q. What are the advantages/disadvantages to working with family members?

A. The trust is deeper. But also I would say that over time, so-called outsiders with whom you work closely, with whom you go to battle again and again--they become family. And if they don't, you need to say goodbye.

Q. What is the best way to replace a team that isn't supporting you properly?

A. Immediately. If not sooner.

Q. How do you tackle failure?

A. Same way I tackle success. By treating it as the illusion it is.

 

Follow Rana Florida on Twitter: www.twitter.com/ranaflorida

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12:18 AM on 09/11/2012
Great interview, thanks! We are a startup in Chicago, helping celebrities and professional athletes monentize their digital content. For years, celebrities are at the mercy of publishers, writers and photographers who publish sensational stories of the celebrities for the former's financial gains. iZooti enables celebrities to create experiences that users can pay monthly subscription fees to access - the exclusive super-fan club.
Revenues generated from these subscription fees can be donated by the celebrity to their favorite charities.
09:29 PM on 09/10/2012
The 10,000 hour rule comes from the Anders Ericsson studies of mastery at Florida State which predates Gladwell. There's now controversy about it. The 10k rule is taken from many of walks of life and the key point to take is its just doorway to mastery. It takes a long time to become an expert at anything. If you consider it takes 5400 hours to get Bachelors Degree which is roughly based on 120 credits, each class 3 credits is 3 hrs a week X 15 weeks=45 hours per semester per class so it takes 40 classes to get a degree. That means 1800 hours of sitting in class which doesn't include studying so add at least additional 2 hrs per class which adds 90 hours which ultimately adds 3600 hours so you get 1800+3600=5400. A college degree is at least 5400 hours and who is an expert fresh out of college? Double it in your field as an estimate. Some people have 10,000 hours but is it 1000 hours repeated 10x or is the person constantly improving their weakest link? That's the key. 10,000 hours of constantly improving your game will go a long way to getting you to mastery in any walk of life
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BlueZoo
Independent voter, Independent thinker!
08:41 PM on 09/10/2012
At 67, I cannot stress the need for education enough as, without it, you simply are not all you can be. I've followed Agassi's journey since he was small but I've never been more impressed with him than I have been since he left tennis and began his pursuit of getting the word out about education and then his founding of this academy. There are few players and ex-players in sports in general that I could classify as role models but Andre Agassi certainly fills the bill!
08:39 PM on 09/10/2012
great article. really like the quote that you highlighted
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puffhost
Deconstructing social media one click at a time.
08:21 PM on 09/10/2012
Great insight. Thanks for sharing.
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Reginald Bronner
Retired Computer Software & Svcs. Executive
07:27 PM on 09/10/2012
Andre is one of the prides of the Iranian-American community. He has led a great life with celebrated accomplishments and a good family life of which he can be proud. His support of charter schools only reflects what he knows however. I don't believe that he ever went to public schools or even understands their place in American society.
06:06 PM on 09/10/2012
Thanks, Rana, for sharing this interview. Andre is definitely a man who knows how to "dream bigger" with his life. "Make it about something other than your own fleeting wants and needs, work at it with everything you've got, and then stand back--the results will be magic."

When we make it about serving others, whether it's our family, neighbours, community or clients, the gifts we share are magnified and ... magic happens.
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Hayley Rose Horzepa
Writer
04:36 PM on 09/10/2012
Very informative article. Great questions and extremely thought provoking answers. Thanks for this
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Ember Firedog
A satiated micro-bio is not empty.
12:52 PM on 09/10/2012
Enjoyable, informative article. Thanks, Rana.
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scorpioleidy
I rant ... therefore, I am.
10:45 AM on 09/10/2012
Thanks for this interview with (and advice from) Andre - my favorite male tennis player EVER!
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tammany
10:30 AM on 09/10/2012
"Open" is one of the best memoirs I've ever read. The ghostwriter did a spectacular job, which does not detract from Agassi himself - it's still his story. He's a tremendous human being.
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signgrrl
design & production
12:41 PM on 09/10/2012
TOTALLY agree.
09:50 AM on 09/10/2012
Somehow I garner little nuggets of wonderful stuff, by reading, listening and just being aware.
This line, about loving the process and disconnecting the ego from the results, is just what I needed to hear today.
It was nice to read your interview. Thank you.
Biggi
http://www.simplyburgenland.blogspot.com