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Randy Krum
Randy Krum created the Cool Infographics blog in 2007, posting good examples of infographics from designers all over the world. Since then the site has grown into being one of the most influential infographic sites online, handling up to 45,000+ unique visitors a day. He recently released his first book titled Cool Infographics that covers practical examples of how companies are successfully using infographics for marketing and the best practices in designing great infographics. He is the Founder and President of InfoNewt, his own infographics design and visual consulting company.

Entries by Randy Krum

Using Visuals to Enhance Your Credibility

(0) Comments | Posted March 2, 2016 | 11:00 PM

Infographics and visuals have become the lifeblood of storytellers, be it marketers, professors, presenters, etc. They are constantly battling short attention spans, information overload, and little vested interest from their audience. The smart marketer knows their target, and comes with a battle plan to defend against all of these things....

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Designing Infographics That Last

(0) Comments | Posted January 3, 2016 | 11:01 PM

The web is inundated with new content on an hourly basis. So much so that it can be hard for any content to stand out. Readers have an attention span shorter than a goldfish! With trending hashtags, sponsored posts and the brevity of posting with fewer than 140 characters, hot...

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Visual Storytelling: The Big Trend for SXSW 2016

(0) Comments | Posted August 26, 2015 | 12:01 AM

It's only August, but voting is already underway for the March 2016 South By Southwest (SxSW) Interactive conference. Long thought of as the breeding ground for new ideas and creative technologies, we can gleam industry insights from the SXSW Interactive Festival. This year, I decided not to wait until the...

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Pro Tips to Track Results From Infographics

(0) Comments | Posted July 15, 2015 | 2:44 PM

Creating an infographic is no simple task. A lot of time and resources go into the data research and design of a good infographic, but not always into figuring what happened after publishing it on the Internet. Where many companies miss the mark with their infographics is in their tracking...

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Infographics Are Evolving

(0) Comments | Posted June 12, 2015 | 7:49 PM

The internet is full of noise, and your job is to break through that wall of information with something that resonates with your target audience. When you are communicating any message, you want to ensure that your audience will understand and remember the valuable takeaways about your products or services....

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The Key to Infographic Marketing: The Picture Superiority Effect

(0) Comments | Posted January 20, 2015 | 3:35 PM

In Ancient times, Cicero considered memory training to not just be a method, but a form of art. He felt strongly that training your memory was one of the most valuable things you could do to improve your capabilities as a speaker, and a citizen. Even in ancient times, Cicero...

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5 Ways to Market Yourself Visually

(0) Comments | Posted December 23, 2014 | 9:31 PM

Visuals communicate complex ideas into something more digestible. Large amounts of text make it harder for our brains to find pertinent information in a timely manner. This problem can be remedied quite easily, by adding images and visuals into marketing yourself.

Visuals can help turn a complex idea into...

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5 Great Online Tools for Creating Infographics

(1) Comments | Posted October 10, 2014 | 4:30 PM

Professional infographic designers rely primarily on a core vector graphics software program to create their infographics designs. The main advantage is that all the icons, charts, images, illustrations, and data visualizations are treated as separate objects that can be easily moved, resized, overlapped, and rotated. No matter where you create...

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False Visualizations: When Journalists Get Data Viz Wrong

(0) Comments | Posted August 29, 2014 | 3:28 PM

Accuracy is the most important aspect of an infographic design!

Last week, the article The Truth about the Ice Bucket Challenge by Julia Belluz on Vox Media included the infographic, Where We Donate vs. Diseases That Kill Us, that used proportionally sized circles as its data...

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Marketing FAIL: Infographics Hidden Behind Registration Walls

(1) Comments | Posted May 14, 2014 | 4:43 PM

There's a growing marketing practice that I think is a huge marketing mistake. I've seen a number of infographics being published by companies that require the reader to enter their name, email address and other contact information before they can even view the design. This "registration wall" is a way...

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The State of Infographics at SXSW 2014

(0) Comments | Posted March 20, 2014 | 2:50 PM

For many years now, data visualization and infographics-related session topics have been a part of the annual South by Southwest (SxSW) Interactive Festival in Austin, TX, and this year was bigger than ever. Infographics are an undercurrent to the whole conference/festival because they are a part of all the various...

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