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Randall Rothenberg
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Randall Rothenberg is the president and CEO of the Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS,, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86% of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, the IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. The IAB has 37 affiliate associations around the world.

Mr. Rothenberg joined the IAB in January 2007. Prior to his IAB role, Mr. Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books,, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Earlier in his career, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at Mr. Rothenberg has written for a score of major national magazines, among them Esquire, GQ, The Nation, The New York Times Magazine, and New York Magazine. He is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Mr. Rothenberg received an undergraduate degree in Classics from Princeton and lives in New York City.

Entries by Randall Rothenberg

Randall's Day 5 Roundup From Cannes - Live From the Rooftop

(0) Comments | Posted June 21, 2013 | 11:31 AM

Bonjour, and happy June Solstice!

Today is the conclusion of my daily updates from Lions Cannes 2013, but as this week draws to a close, the discussion surrounding big ideas still continues.

After attending several events with major figures in digital advertising and marketing last night, including our own...

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Randall's Day 4 Roundup from Cannes -- Live From the Rooftop

(1) Comments | Posted June 20, 2013 | 7:35 AM

Bonjour les amis de Cannes Lions!

Last night was a very big night for the digital industry. Digital and creative took center stage and audiences were inspired as the Cyber Lions, global awards for digital ad creative excellence, were awarded by a jury led by R/GA CEO Bob Greenberg....

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Randall's Day 3 Roundup from Cannes - Live From the Rooftop

(0) Comments | Posted June 19, 2013 | 10:18 AM

The buzz and talk from yesterday centered around mobile's next wave of creativity. There is a new focus of movement for consumers towards utilitarian services and away from devices simply created for pure beauty. This was demonstrated by the Cannes Lions Gran Prix winner for mobile advertising who created a...

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Randall's Day 2 Roundup from Cannes - Live from the Rooftop

(0) Comments | Posted June 18, 2013 | 10:55 AM

Bonjour from a remarkable day 2 at Cannes Lions 2013!

Yesterday was marked by incredible conversations up and down the Croissette with premium publishers such as Condé Nast about building native and programmatic advertising, the unprecedented expansion of advertising technology companies, and a glimpse into the future of creativity....

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Randall's Day 1 Roundup from Cannes - Live from the Rooftop

(0) Comments | Posted June 17, 2013 | 11:17 AM

Bonjour, wherever you are!

I'm reporting to you from the 2013 Cannes Lions International Festival of Creativity, on the rooftop of the AOL Advertising Suite at the Majestic Hotel. It's a pretty remarkable scene here, as thousands and thousands of people have streamed in from all over the world to...

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Even Technology Companies Know the Future of Advertising Is Storytelling

(1) Comments | Posted October 6, 2011 | 4:03 PM

Even the largest technology driven companies in the digital advertising industry have awakened to the fact that advertising's future is not based solely on technology, and the next wave of mega-growth will not stem from a new algorithm or new digital video compression mechanism. Rather it will come from the...

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Song of the Open Newspaper

(4) Comments | Posted February 5, 2010 | 10:26 AM

Newspapers, say the talking heads, are dying - chewed up for four decades by television, and finally digested during the last tenner by the Internet. Information wants to be free, the chatterers opine, and that means "the news" will evade the papers' attempts to confine it inside a paywall....

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An Open Letter to the Chairman of the Federal Trade Commission

(3) Comments | Posted October 15, 2009 | 3:00 PM

Dear Chairman Leibowitz:

So there I was last Saturday, about to send out on my Twitter feed -- which automatically updates my Facebook page and links to my personal blog -- a photograph of this wonderful baked halibut dish I'd just made as a surprise for my wife....

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War Against the Web

(10) Comments | Posted April 21, 2008 | 2:53 PM

Perhaps the scariest term in business today is "behavioral targeting." It also turns out to be one of the best practices around to assure the combination of consumer choice and marketing effectiveness on the Internet. And in that gap lies a dilemma for the marketing and media industries - and,...

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