THE BLOG
02/25/2013 02:41 pm ET Updated Apr 27, 2013

Mobile World Congress 2013 Preview: What You Can't Miss

For those in the mobile community, February is one of the most exciting months of the year. One of the world's largest mobile events, Mobile World Congress, takes place Feb. 25-28 in Barcelona, Spain.

Mobile World Congress draws developers, executives, reporters and industry heavyweights from all corners of the globe. The event provides countless opportunities for those in the mobile ecosystem to gather, learn, engage and network. This year's event is expected to host more than 1,500 exhibitors showcasing the latest and greatest products and services from all areas of the mobile ecosystem. It is a great chance to witness the mobile industry's latest and greatest and understand its inner workings.

The theme of MCW 2013 is New Mobile Horizons -- and there is a lot to talk about. MWC 2013 will take place at Fira Gran Via in Barcelona. The venue, which is twice the size of last year's, will house more activities, exhibits and speakers than one can possibly absorb in three days. While gawking at and playing with the newest mobile technologies is an MWC highlight, my favorite aspect of the event is the thought-leadership offerings from some of the brightest in the business. Two components in particular come to mind.

The first must-see is the app developer conferences (ADCs). While ADCs are created primarily for the app community, anyone with an interest in mobile can benefit from them. Attendees will have opportunities to network, learn about app marketing and meet platform and device manufacturers. All pass holders can attend ADCs, but make sure to pre-register for them before MWC begins. Following registration, the ADC sponsors will contact you to confirm your attendance.

The second can't-miss event is mPowered Brands Theaters. As someone whose company specializes in mobile marketing, I'm always interested in how the industry is changing. The people behind mPowered Brands Theaters share that passion. mPowered Brands Theaters feature mobile marketers, advertisers and major global brand representatives discussing the rapidly evolving mobile ecosystem. If there is one industry that offers countless new ideas and opportunities to explore, this is it. Similar to ADCs, all pass holders can attend the program but need to pre-register.

If you're attending MWC and are pressed for time, make an effort to attend both ADCs and mPowered Brands Theaters. Both events are full of networking and learning opportunities.

And when you get a couple of minutes, come visit me and the rest of the Trademob team at the mPowered Brands Zone. We'd be happy to answer any questions you may have or just discuss the evolving mobile landscape.