Seafood Watch Helps Consumers Navigate Through Sea Of Fish Options (VIDEO)

06/07/2010 05:12 am ET | Updated May 25, 2011

Seafood Watch, a program of the Monterey Bay Aquarium began about 10 years ago to help raise consumer awareness and promote business practices to protect the ocean's fish populations from overfishing, pollution, and native habitat destruction. Seafood Watch, in addition to compiling up to-date, and reliable information on marine life and the ocean's ecosystems, produces a series of small pocket seafood guides, organized by region, to help consumers make informed choices about the fish they purchase in restaurants and in grocery markets.

As consumers take active charge in searching for better information about the fish they choose to purchase, food retailers, restaurants, and seafood suppliers face growing pressure to serve the needs of a more enlightened public. [For those tech savvy consumers, there's also an iPhone Seafood Watch application that provides the same information as the complete set of individual pocket guides.]
The point Alison Barratt makes is our food choices as consumers can produce a real difference; the key is to take charge in finding the right sources for information about sustainability, and then making our voices heard in the marketplace. When it comes to seafood, programs like Seafood Watch provide a one-stop shop for finding the right answers.

Originally posted on Cooking Up a Story.