When it comes to farming through the winter months, Tom DeNoble of DeNoble's Farm Fresh Produce in the small coastal town of Tillamook, Oregon, is no romantic. "If you plan on making money in the wintertime you will fail pretty much. You have to say 'this is gonna be extra' and it's just cash flow that helps keep your employees going, maybe gives you a vacation if you can get away", says DeNoble.
But give him a choice between a height-of-summer carrot and one pulled out of the ground in January, and it's no contest. He'll choose the winter carrot every time. Watch the video to see his story: