Reena De Asis
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Reena is a MarCom professional with experience in the corporate, agency and nonprofit sectors. Previously, she was the Director of Marketing for Causecast, a cause integration company and the Director of Marketing and Corporate Relations for L.A. Works, Los Angeles’ premier volunteer action center.

Enthusiastic and resource savvy, Reena has championed corporate social responsibility and strategic alliances. She has initiated multiple volunteer programs and organized socially conscious campaigns and events.

She graduated cum laude with a B.A. in Communications: Public Relations with a minor in Human Services and a certificate in Nonprofit Organizational Leadership from C.S.U.F. Reena is a recipient of the President’s Volunteer Service and Women of Achievement Silver Medallion Awards.

Words to live by, “My life is my message.” - Mahatma Gandhi

Blog Entries by Reena De Asis

Occupying From The Inside

4 Comments | Posted December 7, 2011 | 17:19:50 (EST)

For those who want to catalyze positive social change, events such as the Net Impact and Business for Social Responsibility (BSR) conferences provide the opportunity to engage with other like-minded individuals to share ideas on how to create social and environmental good through business.

Making an Impact From Inside Out

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The Rise of Cause Integration

Posted June 2, 2011 | 19:17:43 (EST)

Originally posted on CSRwire Talkback

Integrating cause into a company's corporate culture is good for business.

Long gone are the days of just slapping a ribbon on a product for a "cause" or writing an occasional check for one's nonprofit of choice. Cause now goes much deeper than marketing.

...
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Corporate Giving and the Social Economy

Posted March 13, 2011 | 13:56:45 (EST)

What if corporate leaders thought more like Bill Gates, a leading philanthropist and founder of Microsoft, who once said, "As we look ahead into the next century, leaders will be those who empower others?"

Ideally, innovative corporations would increasingly function beyond the short-term profit motive and pay greater attention to...

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