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Reena De Asis
Reena De Asis is a marketing consultant and writer with over 12 years of experience in the corporate, agency and nonprofit sectors. As a community connector, she has championed corporate social responsibility, strategic alliances and organized socially conscious campaigns and events. Reena is also the director of west coast operations for Dress for Success Worldwide –West, an international nonprofit organization that helps disadvantaged women find jobs and remain employed. She is a nominee for LABJ Women Making a Difference Awards, a recipient of the President’s Volunteer Service and YWCA’s Women of Achievement Silver Medallion awards.

Connect with Reena on Twitter: @givingcore or

Words to live by, “My life is my message.” - Mahatma Gandhi

Entries by Reena De Asis

Who Are the 'Sheroes' In Your Life?

(0) Comments | Posted October 2, 2012 | 6:32 PM

"Sheroes" are everyday people doing extraordinary things! They are the courageous women and men who actively stand up for women's rights.

It takes compassion and strength to be part of the solution to empower women. As noted in Gender Equality by the United Nations Population Fund: "When...

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Occupying From The Inside

(4) Comments | Posted December 7, 2011 | 4:19 PM

For those who want to catalyze positive social change, events such as the Net Impact and Business for Social Responsibility (BSR) conferences provide the opportunity to engage with other like-minded individuals to share ideas on how to create social and environmental good through business.

Making an Impact From Inside Out

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The Rise of Cause Integration

(0) Comments | Posted June 2, 2011 | 6:17 PM

Originally posted on CSRwire Talkback

Integrating cause into a company's corporate culture is good for business.

Long gone are the days of just slapping a ribbon on a product for a "cause" or writing an occasional check for one's nonprofit of choice. Cause now goes much deeper than marketing.

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Corporate Giving and the Social Economy

(0) Comments | Posted March 13, 2011 | 12:56 PM

What if corporate leaders thought more like Bill Gates, a leading philanthropist and founder of Microsoft, who once said, "As we look ahead into the next century, leaders will be those who empower others?"

Ideally, innovative corporations would increasingly function beyond the short-term profit motive and pay greater attention to...

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