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Reese Schonfeld

Reese Schonfeld

Posted: June 25, 2010 12:13 PM

The Exhumation of Crossfire

What's Your Reaction:

For a change, I'm going to write about something I really know about. As the former CEO of CNN, and the creator of Crossfire (the show, not the name -- Paul Bissonette, CNN's PR man, came up with that), I think I'm qualified to comment on the new, not to be called Crossfire, television program created for Eliot Spitzer and Kathleen Parker.

To be blunt, I can't think of a worse idea. The original Crossfire featured Pat Buchanan and Tom Braden, whose name you rarely hear these days. The program was not intended as a shouting match -- our goal was to put the number one news maker of the day on CNN air at 10pm every night and to have him reply to questions from the right, Buchanan, and from the moderate left, Braden. The guest would be caught in the crossfire.

Both Braden and Buchanan were men of distinction. Braden was a liberal Republican, who had parachuted behind German lines during the Second World War as an OSS (forerunner of the CIA) agent. In 1950, he returned to the CIA where he became head of the International Organizations Division and worked closely with Alan Dulles and Frank Wisner, and ran covert operations for the agency. But he is also remembered as the author of Eight is Enough, which spawned a popular television show, with the lead actor playing the real life Tom Braden.

Buchanan, who may be the most intelligent newsman I've ever worked with, started out as a twenty-three year old editorial writer for the St. Louis Globe-Democrat, promoting an extremely conservative agenda. An early supporter of Barry Goldwater, he joined the Richard Nixon team and served in the White House from 1969 through 1974, and I still think of him as the smartest man in the Nixon administration. Despite differences in opinion, Buchanan and Braden got along very well -- as conservative as Buchanan was, he could easily respect a liberal who had actually gone to war and returned a hero.

But Ted Turner didn't like the idea of the show, and refused to schedule it. Ted and I had a fight -- I lost, and I got fired. But I, as CEO of CNN, had signed a contract with Braden and Buchanan. They threatened a lawsuit. I was to be a witness, and Ted was advised to settle the lawsuit. He agreed, and put Crossfire on the air for a half an hour at 11:30pm, and within six months, Ted moved it to 7:30pm. It quickly became the highest rated show on CNN.

Braden and Buchanan were friends, they did not shout and they did not demean. They treated each other and their guests with great courtesy. Their show was a winner, but it required a lot of effort. Booking the top news maker of the day every day was no easy task. Even getting second or third best was difficult.

In 1985, Buchanan left the program to join the Reagan administration, he was replaced by Robert Novak, who was hired in 1980 as a "columnist" and had impeccable conservative credentials. Buchanan came back in '87, but Braden left in '89 and after that the show became a free for all cacophony. I was appalled by it, and remained so for the next fifteen years -- lazy bookers, second-rate guests, a crowded stage and a shouting match. Its ratings had decreased, and once FoxNews launched, Crossfire was overmatched and overwhelmed. It's a sad and painful story, so I wasn't too disappointed when CNN's current President, Jonathan Klein, killed it. I didn't think anything could be worse than that, but Klein has proven me wrong.

Now, in what seems to be one last desperate attempt to save his job, Klein has created a pale imitation of the original Crossfire. The dictatorial Eliot Spitzer is the antithesis of the strong, but cordially polite, Tom Braden, and Kathleen Parker is no Pat Buchanan. According to the New York Times, she characterizes herself as "pro-life...But I don't go around carrying a fetus in a jar." Buchanan, like Barry Goldwater before him, was not afraid of being considered extreme. Parker seems to avoid it at all costs.

CNN was created as a news network, and the 10pm hour, where the Crossfire show had been originally scheduled, was supposed to make news. By interviewing the protagonist of the day's leading story, we hoped we could get him to say something that would advance the story by at least one news cycle, and have everybody quoting us in the next day's newspaper. The guest was supposed to deliver fresh information, not controversy. Unfortunately, for twenty years, Crossfire shed more heat than light, and I suspect Spitzer-Parker will do the same.


 
For a change, I'm going to write about something I really know about. As the former CEO of CNN, and the creator of Crossfire (the show, not the name -- Paul Bissonette, CNN's PR man, came up with tha...
For a change, I'm going to write about something I really know about. As the former CEO of CNN, and the creator of Crossfire (the show, not the name -- Paul Bissonette, CNN's PR man, came up with tha...
 
 
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HUFFPOST COMMUNITY MODERATOR
tmf945
05:23 AM on 06/30/2010
..."the show became a free for all cacophony. I was appalled by it, and remained so for the next fifteen years -- lazy bookers, second-rate guests, a crowded stage and a shouting match."

The EXACT state of any "news" program that you will find today.
01:14 AM on 06/30/2010
I've noticed that democratic and republican politicians seem to have a history of sexual problems.

Anyone else notice that?

I wonder if anyone has run stats on it? Which side gets caught doing the strangest things the most often?
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ebanks84
Grandma knows best!
06:24 PM on 06/29/2010
A conservative and a liberal republican, what kind of match is that. That's like Miller and Miller Lite. That's not a crossfire. That's a lot of the same crap if you ask me in different plates.

I'm not surprised however from CNN. It would have been too much for them to have had a real liberal vs a conservative. And now what do they have? Kathleen Parker is what? I don't even know her and Spitzer is egotistical and will command all the speaking time I'm sure.

No thanks!
HUFFPOST SUPER USER
mivogo
Single standard truth and democracy
12:20 AM on 06/30/2010
"A liberal Republican?" Spitzer is a Democrat, was the Dem. Gov of NY, and was replaced by Dem David Patterson. And while I may not agree with Spitzer's private life (no, he wasn't having an affair, he was with a prostitute and made no bones about it), that's he and his wife's business.
Spitzer does have a positive side, namely his intelligence and the fact that he was virtually the only one who was tough on Wall Street before it was fashionable.
So you know what I'm going to do? I'm going to wait and see how the program plays out, before I make a judgment
How weird is that?
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MBG-9
Is a micro-bio like a micro-brew?
09:52 AM on 06/29/2010
E Spitz is actually pretty strong in the air, he asks hard, insightful quesitons, unlike the in-the-boundaries John King, Candy Crowly, former Israeli lobbyist Wolf Blitzer, etc. etc... I haven't seen the show yet but not so impressed with Parker on other shows.

- MBG
11:26 PM on 06/28/2010
Crossfire was a cr@p show that epitomizes what's wrong with the political and media culture. I give no weight to what its creator has to say. Spitzer however, despite his personal issues is an astute observer with a good track record when it comes to reigning in and critiquing Wall Street. He deserves a show.
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01:47 AM on 06/29/2010
The Crossfire creator thinks highly of Pat Buchanan, a racist ahd bigot of the highest order.

That says more than enough about the Crossfire creator.
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ebanks84
Grandma knows best!
06:26 PM on 06/29/2010
Amen!
10:13 PM on 06/28/2010
Straight up reprehensible. Why people tolerate Spitzer in the media is beyond me unless bottom feeding at CNN for ratings is the new black. That guy spent his adult life selling justice and adamantly throwing people in the slammer for breaking the law, and then as governor - he bangs a prostitute, calls in the "professional courtesy" and negotiates a slimy exit only to rear his disgusting face again - he creeps me out more than the idea of a car salesman dating my daughter.

I used to be a CNN fan. But after this, no more CNN on my internet bookmark and no more CNN on my cell phone. CNN has fed right from the bottom for ratings and I'm no longer interested. The producer who pitched this should get a new job at TMZ.

Bye Bye CNN.
12:02 AM on 06/29/2010
Ok FOX viewer, move-away-from-the-remote-control, if you change the channel it might explode!
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HUFFPOST SUPER USER
nobillary1
02:52 PM on 06/28/2010
I'm sorry Mr Schonfeld, but you lost me when you said : "....Buchanan, who may be the most intelligent newsman I've ever worked with....". Newsman?? He's never been a newsman. Right now, he's a pundit that ran for president once and also served in Nixon's White House. Intelligent?? I guess you can call him intelligent if you agree with his jingoistic, WASP mentality. He seems to think he's still living in the 70s and doesn't deserve to be on ANY TV programs. Why MSNBC - fools that they are - insist on putting him on their shows, thinking he adds something to the discourse, I'll never know. He adds nothing but degrading commentary and America would be far better off if he would just retire, and stay there.

As to your other comment: "...and Kathleen Parker is no Pat Buchanan." I say AMEN to that and THANK HEAVEN!
04:37 PM on 06/28/2010
I disagree with nearly everything Buchana says but I marvel at, and admire his thinking process. He will explain, if he isn't totally shouted down, how he arrived at his opinion. We hear nobody explain their ideas or views. We just hear repititious, gratuitous or incendiary sound bites repeated by uncounted airheads and moneychangers of whichever persuasion wants to squawk the loudest. We are idiots giving our votes and money to those who stroke our fears and hatreds. We are a sick people, soon to be financially as well as morally bankrupt. Pat FORMS an opinion, he doesn't wait to have it fed to him, right or wrong.
05:09 PM on 06/28/2010
You beat me to it, "most intelligent newsman." This article has lost its credibility with me.
HUFFPOST COMMUNITY MODERATOR
1088
02:48 PM on 06/28/2010
Spitzer will be on the right and Parker will be on the far right! It going to be President Obama bashing all night long.
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HUFFPOST SUPER USER
nobillary1
05:45 PM on 06/28/2010
While I'll grant you she's a conservative, she's not a radical conservative and can be quite perceptive in pointing out the Right's flaws when they surface.
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ebanks84
Grandma knows best!
06:32 PM on 06/29/2010
Well, what kind of crossfire will that be. They are both conservatives aren't they? That's BS.
02:38 PM on 06/28/2010
Unfortunately Schonfeld thinks there are only two views in this country, extreme right and extreme left. That's been great market segmenting for media, who can target their favorite market and sell higher priced advertising.
Looking at the election maps it's obvious that that's just not true. I think both Spitzer have much more mixed and nuanced views with a real practical aspect. I'm really looking forward to it and hope we can get away from the Colmes/Hannnity models which has really dumbed down news shows.
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HUFFPOST SUPER USER
Ken Nemeth
12:57 PM on 06/28/2010
I loved Crossfire in all its permutations, except the death throes with Tucker Carlson. Goodness, I wish he was faster on the uptake.
Mr. Schoenfeld has it right - at the beginning it was amazing. Two intelligent hosts getting together with an intelligent guest and talking about it in an unhurried way.
And I agree with Mr. Schoenfeld's assessment of Buchanan. Note that he did not say that he agreed with Buchanan's politics. Goodness knows I usually don't. But for those on this thread that don't think Buchanan's intelligent, don't let his extreme political positions blind you to his brilliance. He was never going to be Buckley. Buckley was probably more extreme than Buchanan but had such an eloquent delivery that you didn't realize you had gotten slapped until you were on your way home from the studio. Buchanan was always a brawler and waded in without a moment's hesitation.
I disagree with Schoenfeld partially. I think Spitzer's gonna be great. While he is dictatorial, he's smart as a whip and I think his guests are going to push him and he'll respond accordingly. Parker's a horrible choice. I say put Buchanan back in the driver's seat!!!! He still ignores all traditional debate taboos and I think half the people tuning in would do so just to see if he's going to say something controversial.
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01:49 AM on 06/29/2010
For all of your praise of Pat Buchanan, you cannot gloss over the fact that he is a racist and bigot of the highest order.
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Ken Nemeth
12:52 PM on 06/29/2010
Yep, he's a bigot for sure. I find that portion of his personality abhorrent. However, I do agree with some things he has said about race, although I have disagreed with his delivery. I also think Buckley was a bigot, but was much smarter about how he presented it.
And I think this is what is so tough about race relations in our country. Only bigots feel comfortable wading into the waters because they usually don't care if they are labeled racist. Everyone else hangs back, regardless of their true thoughts.
Racism aside, Buchanan is brilliant - it is sad that someone so smart can have such a dumb opinion on something.
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SheikArbusto
10:32 AM on 06/28/2010
So sayeth one of the conservative achitects of the now center right network.
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10:11 AM on 06/28/2010
I think the show will do great... despite of mr. ex-CNN executive's wishes!!! ...
Buchanan???? "the most intelligent newsman"????? plllleeeease

The right wing only wants to hear from Glen Beck, Sarah Palin, Hanity, and King-O'Reily, and have no tolerance for smart, articulate, and on the issues discussion.

As far as Spitzer's so called sinful life, I say ... all the right-wing-NON-Hypocrites with no sins can cast the first stone!!!

All they have to do is look at their own back yard before they become such puritans.
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HUFFPOST SUPER USER
Yurdelite51
07:36 AM on 06/28/2010
This is really rich:

"...as conservative as Buchanan was, he could easily respect a liberal who had actually gone to war and returned a hero."

Are you kidding me? Pat Buchanan, chicken hawk extraordinaire, never served a day because of "arthritis of the knee" at such a young age yet he had no problem jogging. These are the type republicans that send your children to war while their cowardly arses stayed home AND they are still doing the same thing today. Yet, they are quick to yell about and swiftboat somebody else's service.
08:08 AM on 06/28/2010
Buchanan strongly opposed the Iraq War. Try checking your facts before painting everybody with a broad brush.
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Yurdelite51
09:27 AM on 06/28/2010
Screw you. He did not serve ON E DAY in the Korean War because of some bogus medical claim and THAT is the point.
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Yurdelite51
07:18 AM on 06/28/2010
The real "extremely conservative" Pat Buchanan

http://buchanan.org/blog/pjb-a-brief-for-whitey-969
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HUFFPOST SUPER USER
Ken Nemeth
12:19 PM on 06/28/2010
But what's actually untrue in Buchanan's article? Obama did sit silent in a pew with a pastor that railed against white America. And Buchanan is actually giving him more credit than he deserves. He probably didn't sit silent - I am sure he supported Wright's policies while it served him politically on the South Side of Chicago. Obama changed his tune only when it was politically expedient, throwing his number one mentor under the bus in the process. You should take a look at Wright's Church. They believe in Black Liberation Theology, which means putting Africa before America, Blackness before America. That's not the America I know, which puts country before anything else.
The thing about Buchanan is, he inflames but not because he's not brilliant, because he is, but because he doesn't care if you think he's racist, insensitive or unkind. He calls it like he sees it. You think he's racist, but his core message in this essay is almost identical to Bill Cosby's core message he's been preaching the last 20 years. Does the skin color of the messenger affect the accuracy and validity of the message?
centsable
Baracking the vote...2012
03:59 PM on 06/28/2010
Ken, the "sermon" you are referring to, the president did not attend that Sunday...check your facts, then post. It makes you look less of a FooL.
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clearthinker2008
we need to respect each other
06:46 AM on 06/28/2010
"liberal Republican"

This is a contradiction and an impossibility.
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Yurdelite51
07:05 AM on 06/28/2010
I don't get that either.