Renata Helfman

Pretty is such a well, "pretty" word. I find myself saying it all the time, especially when I'm doing makeup. It is a gentle and feminine word that actually yields a lot of power and emotion and unlike its grown up counterpart "beautiful" it somehow seems less serious, less complimentary,...

Have you ever felt like you look in the mirror too much? I'm raising my own hand very high as I pose that question. My obsession with catching a quick glimpse has actually at times made me ground myself for a day of normal mirror consumption. I have always known...

When people compliment my skin, I always have to chuckle inside, as I struggled with my skin throughout my childhood. After all these years, I can now clearly see how my passion for beauty, homeopathy and science all merged. Frankly, I used to be a sitting duck when it came...

I have been in the beauty industry for as long as I can remember. As is true in many professions, one gets better with age on every level. The funny thing is that these days, it's just really difficult to tell how old anyone is anymore. I lost my I.D.,...