After 15 years as a celebrity makeup artist, Renata Helfman has turned her attention to helping others achieve a luxurious lifestyle free of chemicals. In 2005 Renata’s doctor suggested she change all of her personal and home care products to those without chemicals. Determined to maintain her lifestyle using exclusively green products, Renata set off on a quest to find incredibly luxurious, all natural products for her skin, hair, body, home and beloved dog Dylan.

After discovering a world of sophisticated, eco-chic products, Renata found herself scouring Los Angeles and New York for her favorite items on a regular basis. It then occurred to her that there was no one-stop shopping option for all the eco-friendly products she had fallen in love with, so she decided to take matters into her own hands-thus the seed of Vert was planted.

Two years later, Renata has realized her dream of offering a haven for all things green and luxurious. With her extensive experience as a celebrity makeup artist, customers flock to her store not only for the products she carries, but also for her knowledge of skincare, makeup and green living. Now the home of the one-stop green shopping that Renata envisioned, Vert, the eco-chic beauty boutique, is a destination as well as an education.

Blog Entries by Renata Helfman

Pretty Is As Pretty Does

Posted June 23, 2009 | 04:07 PM (EST)


Being an eco-evangelist is not for the faint of heart, especially in the beauty industry. Part of the challenge is understanding that your simple $4 lip gloss that most would categorize as unnecessary fluff in the scope of eco-consciousness, bolsters a billion dollar industry that leverages a lot of power....

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The Benefits of Natural, Chemical-Free Beauty Products

6 Comments | Posted May 15, 2009 | 06:40 PM (EST)


Being a celebrity makeup artist is an interesting job, to say the least. From models to actors to high-profile executives -- whatever
is going wrong in their world at the moment, you are supposed to fix with concealer and powder so they can beam and glow with confidence...

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