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Sarah Palin's Lame Media Strategy

Posted: 12/07/10 06:07 PM ET

It appears that the victimization instinct is hereditary. When Bristol Palin used her recent national television presence to verbally flip the bird to all her mother's "attackers," she was not only playing the skilled student of her mother's teaching, she was advancing a strategy that has undermined our ability as a society to have serious discussions about truly daunting and complicated national challenges.

Both before and certainly since the midterm elections, Democrats have been wringing their hands over our apparent inability to get "our message" right. I have firsthand experience with the problem. In the spring of 2009, Nancy Pelosi asked me to coordinate our message on health care reform. I was flattered, but after a short time I realized that she was assigning me to mission impossible. Naïve about the futility I was about to find, I dutifully tried to put out some simple guidelines about themes we House Democrats should employ as we developed what at that point was an unformed proposal.

I said we should talk about the need for reform and the cost of doing nothing, and then the benefits of reform for the people who already had coverage. I figured everyone in our caucus could use those themes, because they did not commit anyone to any specific plan.

Needless to say, virtually no one delivered the message. Many members were already freaked out by the public reaction to other major legislative initiatives we had pursued. And since we were internally divided over concepts like the "public option" that dominated media discussion, the "message" got away from us early on, never to be recaptured.

I know I am burying the lead, but I experienced an epiphany after only a few months, and it relates to the Palins. As I subsequently told a meeting of our caucus, the problem was not our message; the problem was that no one believed us. In short, it doesn't matter what your message is if people won't listen to (don't believe) you.

The American people don't believe politicians. They don't believe business leaders, or Hollywood celebrities, or athletes or other supposed role models. And they certainly don't believe the news media. We have a dangerous dearth of credibility in the United States these days, and when no one has the confidence of a majority of Americans, there is fertile ground for con artists and demagogues.

Sarah Palin understands this. Every time she refers to the "lamestream media" -- which is virtually every time she speaks publicly -- she is engaged in the only tactic that gives her credibility with any audience: she lowers the bar for her ideas (or more accurately, for her rhetoric). Rush Limbaugh understands it as well. If you destroy the credibility of those people or institutions that could undermine your own, you create an opportunity for your voice, however irresponsible or misleading it may be, to gain traction.

And not incidentally, in today's American society, even a small plurality audience can be a ticket to fame and fortune.

The "lamestream media" strategy would be laughable if it weren't so effective. Just what media are Sarah Palin and others talking about? Is she talking about NBC, ABC and CBS, but not FOX? All are owned by large corporations whose interests are not aligned with Palin's political opponents. Is she talking about the New York Times and the Washington Post, or even the Wall Street Journal, which is owned by her FOX News boss? Of course it doesn't matter. The only thing that matters is that people who are attracted to Palin and Limbaugh understand that any media disagreeing with them are lame.

When your voice contradicts reality and truth, the only way to create space for it is to discredit reality and truth. Palin, Limbaugh, Glenn Beck and others have made an art form of convincing far too many Americans to suspend their disbelief, and they have severely damaged the ability of our country to have serious discussions about serious challenges.

And now, arguably the most serious challenge facing our country is figuring out how to have those discussions.

 
It appears that the victimization instinct is hereditary. When Bristol Palin used her recent national television presence to verbally flip the bird to all her mother's "attackers," she was not only pl...
It appears that the victimization instinct is hereditary. When Bristol Palin used her recent national television presence to verbally flip the bird to all her mother's "attackers," she was not only pl...
 
 
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04:05 PM on 12/12/2010
MARCH 2009- WSJ: Dumb it Down Mr. President!

What else do you AMERICANS need?

Australians warned us not to allow Rupert Murdoch infiltrate our free press standards

England warned us not to allow Rupert Murdoch infiltrate our free press standards

Sir Richard Branson : "if we let him, Murdoch will destroy democracy".

We ignored Australia and England- look at the dumb down we got!

WSJ- Dumb it Down President!

Wall Street Journal- Once the most trustworthy news in the WORLD

Pitiful and shameful

WSJ: Dumb it Down Mr. President!

Once again-

Sir Richard Branson: "if we let him, Murdoch will destroy democracy".

6 weeks after Obama took office- Murdoch held first GOP TEA PARTY ! http://bit.ly/4RKdQM
11:30 AM on 12/10/2010
Great article and the following pretty much somes it up.
"When your voice contradicts reality and truth, the only way to create space for it is to discredit reality and truth. Palin, Limbaugh, Glenn Beck and others have made an art form of convincing far too many Americans to suspend their disbelief, and they have severely damaged the ability of our country to have serious discussions about serious challenges.

And now, arguably the most serious challenge facing our country is figuring out how to have those discussions.

We could start by revoking News Corp. special waiver. I am sure there must be an ample supply of reasons by now.
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KayJay90
What in the world...?
03:43 AM on 12/10/2010
Between Sarah Palin herself and her day-to-day ghostwriter Rebecca Mansour, the Palin Phenomenon is coming across as a hot-tempered, hasty, thoughtless publicity seeker who uses EVERY news item of the day to insert her own name into the news cycle -- witness her sudden decision to fly to Haiti after a year of misery, privation, disease, and death suffered by that country's inhabitants, and after a year of quiet help given by hundreds of thousands of other Americans of every social and economic level.

She has a history of arriving Johnny-come-lately with an entourage of the media with which she has such a promiscuous relationship.

She arrived on a personal tour of 2 western Alaska villages in late February 2009 -- 6 weeks after a call for emergency state help as sent out from literally starving, freezing villagers, during which a series of ridiculous excuses were issued from her state agencies.

Six weeks of private food, fuel, and monetary donations from bloggers worldwide preceded Palin's visit, which was to the wrong villages (not as remote as the affected ones) with just a plate of cookies and a private-jet-full of supplies from her friend Franklin Graham's charity. Just like the upcoming Haiti visit.
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KayJay90
What in the world...?
03:39 AM on 12/10/2010
The only thing I can think of to do to combat Sarah Palin's demagogy is to continue to use some of the same tools she uses against her -- blogging, Twittering, and Facebook essays, and links to others' blogging, Twitters,and essays, like Rep. Yarmuth's above.

The only difference being that I and others like me rely on fact-checked, fact-linked references to bolster our position, and what you see from Sarah Palin are links to poorly written articles by right wing bloggers who cherrypick statistics and rely on polls to make their points -- for example, the boneheaded article by Scott Whitlock at Newbusters, who lamely derides a 36% change in proposed estate tax increase (currently proposed as 35% rather than 55%) as falling short of a "slashing".

http://twitter.com/#!/newsbusters/status/12997470799794176
01:13 AM on 12/10/2010
Too bad they didn't listen to you, because the benefits of reform for the people who already had coverage was my biggest concern (and fear). Yet, I never heard any answers -- so I could not support the proposals.

Sadly, Palin's bashing is helping to dumb down our country. What are your suggestions for overcoming her meme?
09:29 PM on 12/09/2010
None of this is an accident. Right-wing think tanks have been studying how to affect public opinion for many years and linguistic tricks like that exposed by Media Matters today, (i.e. FOX execs telling reporters to use "so-called public option" instead of "public option") figure prominently in their arsenal. The plan is to launch a permanent take-over of government by corporate flunkies. So far, they're winning.
06:55 PM on 12/09/2010
You are so right, Rep. Yarmuth. People like Palin, Limbaugh and Beck are raking it in while playing on people's fears. I believe Pres. Obama was elected because he has the capacity to lead the nation in a discussion of real issues. If only he would find a way to use his considerable powers of persuasion and communication!
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Sandy Knauer
Writer & Activist
04:55 PM on 12/09/2010
I'm sure you know how thrilled I am to see this - your writing, and your brilliant observations. I've given considerable thought to the same problem. Unfortunately, I gave up trying to reach people who tell me they don't care about facts, they aren't interested in determining who can and cannot be trusted . . . and I have resorted to snark and ugliness. That seems to be the only way to deal with bullies and willing ignorance and, I have to admit, it relieves some of my frustration to dish it back.

However, I am seriously interested in working on the message and how to deliver it. I think one of the biggest problems we face is that the Democratic Party doesn't know the public - especially their supporters. If you have a group working on this, I would love to be involved.
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Mickey7
12:25 PM on 12/09/2010
Thank you for this. It has been disturbing to watch the rise of grifters and con-men in the past decade or so and your piece really helps to explain it.
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girl4progress
Walkerless Wisconsin
11:17 AM on 12/09/2010
The problem is that (most) Democrats actually care about the country and the people. They try to make their decisions based on what they believe is best for their constituents. This conscience based voting will result in diversity. Yes, politics get in the way, many believe that they need more time to accomplish the progressive goal, and must be strategic to stay in the game.

Conversely, the Republicans, with their "unity" are simply in lock-step to beat the Democrats and Obama, and appease the "Citizens United", those corporate interests that financed this past landslide, and will finance the next election, provided they get what they want: a larger cut of the money-pie, deregulation, and a systematic control of the message.

Palin has proven brilliant in controlling the message. Her "death panel" screed effectively killed the public option. Rep. Yarmuth, it didn't matter how you framed it - she touched that fear nerve in seniors, and it was all downhill from there. Not only did that lie kill the public option, it gave real grass roots to the AstroTurf Teaparty movement. The seniors started flooding the town halls, and rest was history.

What's truly shocking is the groundswell of middle and lower class people in the Teaparty movement who are fighting tooth and nail for their own destruction. The message has been so cleverly crafted that Palin looks like the perfect leader, and the rich deserve to destroy the middle class. Historians will marvel in years to come.
10:12 AM on 12/09/2010
Articles like these (and those that Mr. Yarmuth wrote when he ran the LEO Weekly) are the reason why we from Louisville will continue to send him to Congress as long as he wants to go. Mr. Yarmuth has been a tireless advocate for what he believes is right and what he believes is best for his district. We couldn't be happier.
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ginny1920
08:24 AM on 12/09/2010
Fabulous post! Well-said! To read more about this and related subjects, see the palingates blog. http://palingates.blogspot.com/2010/12/overlooked-important-commentary-about.html
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girl4progress
Walkerless Wisconsin
10:46 AM on 12/09/2010
Palingates is the best! Thanks for the link, ginny1920. F&F from a 'gator.
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DoyouhaveaflagUK
Really? Is it really that important.
01:39 PM on 12/09/2010
Finally a voice of reason... was beginning to think all of 'em were palin-pod-­people. [[shivers]­]....
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Jamie Schler
Writer at Life's a Feast & Huff Post blogger.
03:16 AM on 12/09/2010
Americans still have that old Fire & Brimstone mentality, the one that had them buying snake oil by the caseload. Sarah Palin learned this type of communication in her Fire & Brimstone witchcraft church and knows how to make it work for a certain section of the country and the Republicans, with a mildly weaker, only slighty less attack-dog style, pick up where she leaves off and nabs another huge stretch of the population. The more outrageous the lies and shocking the attacks, the more the majority of the American public lap it up. So as the Democrats are elected to clean up the messes Republicans have created, as Democrats actually fight for programs that help the middle class, so their message is weak. Most Americans are bored by truth, honesty and facts, no matter how much in their favor. They like and listen to the loudest, most exciting, most insane messages that they hear each time they turn on the tube. Go Sarah! Go Republicans! Some day, maybe, just maybe, the Democrats will figure this out.

Thank you for a perfect, insightful article.
12:13 AM on 12/09/2010
Thank you thank you for such an excellent piece!! Here here!
12:12 AM on 12/09/2010
Thank you thank you for such a well written piece!! Here here!