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Rich Nadworny
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Blog Entries by Rich Nadworny

A View From the Tweet Seats

(0) Comments | Posted January 31, 2013 | 1:02 PM

This weekend I was part of an experiment conducted at the Flynn Center for the Performing Arts. Marketing Director Leigh Chandler invited a group of local "Tweeters" to attend a concert in order to share live reactions through social media. Using the hashtag #FlynnTweets, we sat in the...

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9/11 vs. Newtown

(1) Comments | Posted January 22, 2013 | 3:17 PM

I recently read a New York Times op ed by Professor Adam Lankford about his upcoming book The Myth of Martyrdom. In it, he compares terrorist suicide bombers with U.S. mass murderers who commit suicide -- and found that their psychological profiles were a match. In other words,...

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Surf Free or Die? It's Time to Pay for What We Consume

(5) Comments | Posted November 7, 2012 | 12:30 PM

Today, we have a wealth of opportunities to do things digitally, through our mobile devices or on our computers. We have content to read or watch, friends to chat or message with, pictures to posts, and snark to tweet. For most of those, we're able to do so by purchasing...

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Why You Need a Social Media Policy, Even If You're @HubSpot (or @WGAins)

(2) Comments | Posted November 1, 2012 | 7:24 PM

The discussions about social media policies moved from the "nice-to-have" guidelines to the necessary legalistic, corporate documents a few years ago. Most companies who engage in social media now have some type of policy outlining guidelines and expected behavior from their employees. Some brands have a link to their policies...

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Vermont's First Social Media Election

(2) Comments | Posted March 25, 2012 | 7:33 PM

Earlier this month, Vermont's largest city, Burlington, held a mayoral election that featured two non-incumbents vying for the top municipal job in the state. Voters went to the polls on March 6 to choose between Democrat Miro Weinberger and Republican Kurt Wright. When Weinberger won a decisive 57 percent to...

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Has Ben & Jerry's Lost Its Way?

(24) Comments | Posted September 9, 2011 | 4:51 PM

Ben & Jerry's launched a new ice cream this week, "Schweddy Balls," in honor of Alec Baldwin's old Saturday Night Live skit. In an instant, Twitter was abuzz. Schweddy Balls and Ben & Jerry's both zoomed to the top of the trending list. Mashable wrote about...

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Corporate People

(13) Comments | Posted February 16, 2011 | 6:00 PM

A lot of people got very worked up last year over the Supreme Court's Citizens United decision. In it, the Court decided that corporations were just like regular people and thus deserved the right of free speech. The more I read the news these days, the more I think those...

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The Creativity Conundrum

(10) Comments | Posted September 16, 2010 | 1:39 PM

For most of us who work in marketing, we consider ourselves to work in a "creative" industry. That is: we're charged with coming up with creative solutions to marketing problems and, usually, the ones with the best creative ideas win. If you work in an agency, you've probably heard, ad...

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Can We Stop Growing?

(2) Comments | Posted August 19, 2010 | 5:00 PM

This month's news about Magic Hat Brewery's sale to North American Breweries was a shock to us Vermonters. Magic Hat is one of my favorite brands, favorite beers and employs some of my favorite people. Now this original and quirky company risks losing its local control and connection,...

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National Broadband Policy: Time to Pay Attention

(1) Comments | Posted July 22, 2010 | 11:51 AM

Several months ago, the FCC announced that it was formulating a national broadband policy. The U.S. was the last industrialized nation to do so, showing itself as a surprising laggard for our technically innovative country. Personally, I was encouraged that we had finally taken this step.

This week...

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Poetry Goes Digital

(1) Comments | Posted March 11, 2010 | 2:30 PM

I spoke with an old friend recently who's working on an interesting new project. Dennis Downey released a new iPhone app named Poem Flow where people can read or experience a poem per day. With our increasingly short attention spans and our desire to click on links, it...

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It's Time for Online Retailers to Support Local Communities

(7) Comments | Posted January 5, 2010 | 3:00 PM

Online retail continues to grow while local communities struggle with deep economic problems. Do these two economic trajectories have anything to do with one other? While there may not be a causal link between the two trends, it's time for online-only retailers to do the right thing: Charge and pay...

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Go Ogle Has Droid Rage

(0) Comments | Posted December 16, 2009 | 6:20 PM

Google launched Droid more than a month ago with a solid male-focused campaign which included rockets blasting the earth. Maybe Google leading with machismo was a good idea for capturing some marketing share from Apple's iPhone, but now you have to wonder if Google hasn't crossed the line to just...

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Twitter Ponzi

(7) Comments | Posted December 14, 2009 | 6:55 PM

I started using the site Twunfollow a few months back and since then I've seen evidence of what I call Ponzi schemes on Twitter.

Twunfollow sends you notices via e-mail any time anyone unfollows you on Twitter. I thought this would be a good listening tool to make sure I...

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The Future of Content

(4) Comments | Posted December 1, 2009 | 4:24 PM

We’re seeing a media shift away from traditional outlets like print and TV towards outlets like mobile and digital devices. One of the huge implications in this is that our very stable economic model of advertising-driven content is starting to disappear right before our eyes. Newspapers can no longer afford...

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Watch for More Hybrid Marketing in 2010

(0) Comments | Posted November 14, 2009 | 1:27 PM

There's no doubt that 2009 was the year of social media. Everyone, from small business owners to multinational brands, wanted to talk about it at every opportunity. I've never seen more excitement and interest in digital marketing than the response to social media. From small chambers of commerce meetings to...

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Tea Party Steps Over the Line and the Mainstream Media Misses It

(0) Comments | Posted November 9, 2009 | 3:32 PM

Last week at the Tea Party rally at the U.S. Capitol, angry demonstrators held up signs protesting Health Care legislation, signs that showed piles of dead Holocaust victims from the concentration camp Dachau with a political slogan on top.

With that sign, the Tea Party stepped over the...

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The Tone of the Debate Sounds... Familiar?

(0) Comments | Posted November 5, 2009 | 8:15 PM

The teabaggers and the angry conservatives sure make a lot of noise these days. There seems to be as much noise talking about them making noise as the original noise itself. One thing seems to be clear, though: the online channel is a key element in the vitriol. It provides...

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