iOS app Android app

Rich Nadworny
Rich is a digital strategist and online marketer with over 13 years experience. One of his many strengths is the ability to put himself in the customer’s shoes to create engaging, intuitive, and results-driven two-way campaigns. Rich has helped develop digital strategies and tactics for companies including State Street, Unicel, Stowe Mountain Resort, Time Warner, Crane & Co., and Sharp Electronics Corporation.

Rich has led work that has won Webbys, WebAwards, and Adobe Sites of the Day, among others, and has been highlighted on Communication Arts’ Web site. He is a member of the International Academy for Visual Artists and judges the W3, WebAwards, Davey, Mobius, and MITX awards.

Before starting his own firm, Digalicious, Rich was Interactive Creative Director, Digital Strategist and Partner at Kelliher Samets Volk for 9 years. Prior to this, Rich was a producer at Public Interactive in Boston, producing sites for clients such as The Savvy Traveler and Car Talk. Rich was also an independent producer of informational and educational videos in Stockholm, Sweden.

Rich has a B.A. from Dartmouth College and an M.S. in New Media from Boston University.

Entries by Rich Nadworny

With Friends Like Amazon, Who Needs Enemies?

(2) Comments | Posted January 13, 2015 | 2:43 PM

Amazon reacts to the future possibility of paying state sales tax in Vermont.

Last week, Amazon shut down its Amazon Associates program in Vermont. Through an impersonal mass email, Amazon told its most loyal and supportive partners that the threat...

Read Post

How One Man Turned a Municipal Police Department Into an Agile Software Company

(1) Comments | Posted December 3, 2014 | 1:05 PM

The Burlington Vermont Police Department was stuck using an information system that was expensive and time consuming to use. The department needed a change but finding a new solution that fit their needs seemed almost impossible. In the middle of this, Burlington Police Chief Mike Schirling asked a...

Read Post

A View From the Tweet Seats

(0) Comments | Posted January 31, 2013 | 12:02 PM

This weekend I was part of an experiment conducted at the Flynn Center for the Performing Arts. Marketing Director Leigh Chandler invited a group of local "Tweeters" to attend a concert in order to share live reactions through social media. Using the hashtag #FlynnTweets, we sat in the...

Read Post

9/11 vs. Newtown

(1) Comments | Posted January 22, 2013 | 2:17 PM

I recently read a New York Times op ed by Professor Adam Lankford about his upcoming book The Myth of Martyrdom. In it, he compares terrorist suicide bombers with U.S. mass murderers who commit suicide -- and found that their psychological profiles were a match. In other words,...

Read Post

Surf Free or Die? It's Time to Pay for What We Consume

(5) Comments | Posted November 7, 2012 | 11:30 AM

Today, we have a wealth of opportunities to do things digitally, through our mobile devices or on our computers. We have content to read or watch, friends to chat or message with, pictures to posts, and snark to tweet. For most of those, we're able to do so by purchasing...

Read Post

Why You Need a Social Media Policy, Even If You're @HubSpot (or @WGAins)

(2) Comments | Posted November 1, 2012 | 6:24 PM

The discussions about social media policies moved from the "nice-to-have" guidelines to the necessary legalistic, corporate documents a few years ago. Most companies who engage in social media now have some type of policy outlining guidelines and expected behavior from their employees. Some brands have a link to their policies...

Read Post

Vermont's First Social Media Election

(2) Comments | Posted March 25, 2012 | 6:33 PM

Earlier this month, Vermont's largest city, Burlington, held a mayoral election that featured two non-incumbents vying for the top municipal job in the state. Voters went to the polls on March 6 to choose between Democrat Miro Weinberger and Republican Kurt Wright. When Weinberger won a decisive 57 percent to...

Read Post

Has Ben & Jerry's Lost Its Way?

(24) Comments | Posted September 9, 2011 | 3:51 PM

Ben & Jerry's launched a new ice cream this week, "Schweddy Balls," in honor of Alec Baldwin's old Saturday Night Live skit. In an instant, Twitter was abuzz. Schweddy Balls and Ben & Jerry's both zoomed to the top of the trending list. Mashable wrote about...

Read Post

Corporate People

(13) Comments | Posted February 16, 2011 | 5:00 PM

A lot of people got very worked up last year over the Supreme Court's Citizens United decision. In it, the Court decided that corporations were just like regular people and thus deserved the right of free speech. The more I read the news these days, the more I think those...

Read Post

The Creativity Conundrum

(10) Comments | Posted September 16, 2010 | 12:39 PM

For most of us who work in marketing, we consider ourselves to work in a "creative" industry. That is: we're charged with coming up with creative solutions to marketing problems and, usually, the ones with the best creative ideas win. If you work in an agency, you've probably heard, ad...

Read Post

Can We Stop Growing?

(2) Comments | Posted August 19, 2010 | 4:00 PM

This month's news about Magic Hat Brewery's sale to North American Breweries was a shock to us Vermonters. Magic Hat is one of my favorite brands, favorite beers and employs some of my favorite people. Now this original and quirky company risks losing its local control and connection,...

Read Post

National Broadband Policy: Time to Pay Attention

(1) Comments | Posted July 22, 2010 | 10:51 AM

Several months ago, the FCC announced that it was formulating a national broadband policy. The U.S. was the last industrialized nation to do so, showing itself as a surprising laggard for our technically innovative country. Personally, I was encouraged that we had finally taken this step.

This week...

Read Post

Poetry Goes Digital

(1) Comments | Posted March 11, 2010 | 1:30 PM

I spoke with an old friend recently who's working on an interesting new project. Dennis Downey released a new iPhone app named Poem Flow where people can read or experience a poem per day. With our increasingly short attention spans and our desire to click on links, it...

Read Post

It's Time for Online Retailers to Support Local Communities

(7) Comments | Posted January 5, 2010 | 2:00 PM

Online retail continues to grow while local communities struggle with deep economic problems. Do these two economic trajectories have anything to do with one other? While there may not be a causal link between the two trends, it's time for online-only retailers to do the right thing: Charge and pay...

Read Post

Go Ogle Has Droid Rage

(0) Comments | Posted December 16, 2009 | 5:20 PM

Google launched Droid more than a month ago with a solid male-focused campaign which included rockets blasting the earth. Maybe Google leading with machismo was a good idea for capturing some marketing share from Apple's iPhone, but now you have to wonder if Google hasn't crossed the line to just...

Read Post

Twitter Ponzi

(7) Comments | Posted December 14, 2009 | 5:55 PM

I started using the site Twunfollow a few months back and since then I've seen evidence of what I call Ponzi schemes on Twitter.

Twunfollow sends you notices via e-mail any time anyone unfollows you on Twitter. I thought this would be a good listening tool to make sure I...

Read Post

The Future of Content

(4) Comments | Posted December 1, 2009 | 3:24 PM

We’re seeing a media shift away from traditional outlets like print and TV towards outlets like mobile and digital devices. One of the huge implications in this is that our very stable economic model of advertising-driven content is starting to disappear right before our eyes. Newspapers can no longer afford...

Read Post

Watch for More Hybrid Marketing in 2010

(0) Comments | Posted November 14, 2009 | 12:27 PM

There's no doubt that 2009 was the year of social media. Everyone, from small business owners to multinational brands, wanted to talk about it at every opportunity. I've never seen more excitement and interest in digital marketing than the response to social media. From small chambers of commerce meetings to...

Read Post

Tea Party Steps Over the Line and the Mainstream Media Misses It

(0) Comments | Posted November 9, 2009 | 2:32 PM

Last week at the Tea Party rally at the U.S. Capitol, angry demonstrators held up signs protesting Health Care legislation, signs that showed piles of dead Holocaust victims from the concentration camp Dachau with a political slogan on top.

With that sign, the Tea Party stepped over the...

Read Post

The Tone of the Debate Sounds... Familiar?

(0) Comments | Posted November 5, 2009 | 7:15 PM

The teabaggers and the angry conservatives sure make a lot of noise these days. There seems to be as much noise talking about them making noise as the original noise itself. One thing seems to be clear, though: the online channel is a key element in the vitriol. It provides...

Read Post