July 18 is known around the globe as Mandela Day -- a celebration of the wonderful Nelson Mandela, his tireless struggle for human dignity and his lifelong commitment to pursue the greater good. His compassion, moral courage and vision of selfless leadership have been an inspiration to so many of us.
As people everywhere keep Madiba in their thoughts and prayers these days, The B Team, alongside Virgin Unite, is supporting the Nelson Mandela Centre of Memory in South Africa to honor his extraordinary life and values.
The premise of Mandela Day is a simple one: each and every one of us has the ability to make a positive impact in the lives of others. It doesn't take much to make every day a Mandela Day: if we were all to give just 67 minutes, one minute for every year of Madiba's fight for human rights and social justice, we can make a huge difference.
I for my part, will spend 67 minutes on July 18th mentoring a group of young entrepreneurs. But there is so much that we all can do. Visit www.mandeladay.com for further inspiration. You can make your pledge to give your 67 minutes at http://www.pledge4mandeladay.org/.
Of course there are other ways in which you can help. If you wish to make a donation from anywhere in the world, to honour Nelson Mandela's legacy, please visit: www.virginmoneygiving.com/nelsonmandela.
Alternatively, from UK mobiles, you can also text MANDELA to 70107 to make a £5 donation. If you are in the U.S., text MANDELA to 20222 and $10 will be added to your mobile phone bill or deducted from your prepaid balance.
All funds donated via text messaging, and all funds collected by Virgin Unite through the website will go directly to the Nelson Mandela Centre of Memory. Inaugurated by Nelson Mandela in 2004, the Centre focuses on three areas of work: the Life and Time of Nelson Mandela, Dialogue for Social Justice and Nelson Mandela International Day. For more information, please visit www.nelsonmandela.org.
Join The B Team and Virgin Unite to support the Nelson Mandela Centre of Memory in honouring this exceptional leader, elder and wonderful human being. Make sure to give your 67 minutes on Mandela Day, or make a donation today.
Enkosi kakhulu! Baie Dankie! Thank you!
Follow Richard Branson on Twitter: www.twitter.com/richardbranson