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Richard C. Leone

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MAD MEN

Posted: 06/24/2012 2:24 pm

According to press accounts, a gambling mogul has so far "invested" $35 million in the Republican campaign effort this year. And that's just what we know about. In the wide open casino atmosphere of Politics 2012, there could also be unlimited additional amounts contributed to organizations that will not even report their contributors until after the election. The sums involved are tremendous when compared to past campaign spending. For example, $235 million has already been spent on television advertising designed to discredit the president's signature health reform plan. Campaign 2012 will not only have the biggest price tag in history; it is sure to have the most seven- and eight-figure donors. Individuals and businesses can spend just about whatever they want. If they choose to, they can also easily be shielded from public view by a laundering they contributions through vehicles whose contributors can be completely anonymous.

Overall, Republicans will have a big edge in the no limits contribution game this year and are likely to warp Congressional races in their direction. But at the presidential level will outspending be the key to swamping the campaign effort of President Obama? Hard to say, but we have every reason to expect candidates at all levels to be the objects of large scale, sharply negative, attack ads.

There is an echo here of the past, albeit in a very different context.

During the 1950s as the "cold war "intensified, military and civilian analysts delved deeper into questions of how to thwart a nuclear attack by the Soviet Union. Most concluded that, with the advent of ballistic missiles and nuclear submarines, it would be practically impossible to defend the continental United States from devastating destruction. Many experts also agreed that it would financially and probably scientifically impractical to create an effective shield against an all-out attack -- even if the technology required somehow became available. In this environment, it's no surprise that gradually defense doctrine became centered on the idea that, even if a nuclear attack could not be repulsed, it could be deterred by the threat of massive retaliation. This argument contended that it was more achievable and efficient to create a force that could survive a first strike and still have the potency to respond with enough destruction to destroy the main adversary's civilization. This doctrine of deterrence became known as Mutually Assured Destruction -- or MAD.

Which brings us back to the state of politics today.

Under the new free for all spending conditions -- created by a clueless and reliably partisan Supreme Court and feckless Federal Election Commission -- campaigns are sure to have enough money to effectively diminish the reputations of an opponent. About $5 billion was spent in 2008. Expect expenditures to be north of $10 billion this year. And the lion's share of that money will be spent on attack advertising. Like America's nuclear doctrine in the 1950s, negative advertising provides more bang for the buck.

Negative ads work for a variety of reasons; they fill in the blanks for an electorate with disappointingly limited knowledge of candidates and they conform to the stereotypes of politicians. The news --let's face it -- is not filled with examples of politicians doing good works. Further negative information is probably just more plausible than positive information, about which the public is skeptical.

Looking back at the MAD analogy, it would seem that the only remedy for this situation would be an agreement between the presidential candidates to avoid personal attack advertising and disown it when it is sponsored by the supporting pack of PACs. As with relations with the Soviet Union, such confidence building measures might provide a route to future reforms.

There is on one problem with the idea: It's not going to happen. Imagine a MAD situation where both sides fire off all the missiles they can and you have a reasonable approximation of the current state of American political campaigns.

In other words the deterrent effect just isn't part of the political process. There are no arms control agreements and no restraint in the face of what plainly is real damage to public trust and effective government. Instead, the name of the game is to accept the notion of mutually assured destruction not as a deterrent, but the inevitable result of parallel strategies. Hit the other guy fast and hard; get hit yourself in turn; and hope to emerge as the lesser evil.

During the Cold War, in a manic and scary way, MAD worked -- although recently revealed details of the Cuban Missile Crisis provide evidence that it was, on that occasion, a close shave. In the frenzy of modern campaigning, no such standoff seems possible. Apparently it was easier to depend on the Soviets to behave rationally than it is for the two parties to find a way to work together.

 
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According to press accounts, a gambling mogul has so far "invested" $35 million in the Republican campaign effort this year. And that's just what we know about. In the wide open casino atmosphere of ...
According to press accounts, a gambling mogul has so far "invested" $35 million in the Republican campaign effort this year. And that's just what we know about. In the wide open casino atmosphere of ...
 
 
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HUFFPOST SUPER USER
slowtono
02:40 PM on 06/25/2012
So what! Dems had there chance. McCain limited his expense, and asked O man to do the same! He didn't. Obama spent 100 for every McCain dollar. Thus you have to say this is a Democratic decision.
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HUFFPOST SUPER USER
Patrick Kearns
02:09 PM on 06/25/2012
I get that you don't like Citizens United. How about pointing the blame where it belongs though? It's Congress's screw up for writing laws that suck, not SCOTUS for having the honesty to tell us they suck.
botazefa
Sounds like Bodhisattva
03:12 PM on 06/25/2012
The Citizen's United was not specifically related to a Congressional Act. We have decades of legal doctrine restricting money in politics. What the SCOTUS did was clearly political. Money is not speech. Any kindergartener knows that.
HUFFPOST COMMUNITY MODERATOR
jeb50
Retired.
10:03 AM on 06/25/2012
To me the money only works on sound byte voters. People who do not want to actually study any of the issues. Shallow thinkers who just want to hear what they believe.
10:12 AM on 06/25/2012
It might have an effect on low information voters and old people. Seniors are deluged with right wing propaganda.
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HUFFPOST SUPER USER
Ally Solver
Problem Solver Extraordinaire
12:52 PM on 06/25/2012
That is about 99% of the population at least.
09:18 AM on 06/25/2012
To a progressive Leftist, MAD is unacceptable becuase it is MUTUAL. When Obama had a 3-1 advantage in campaign funds, it was perfectly acceptable. When the field of play is now equal, the left SCREAMS about unfairness.

Pointing out that a billionaire gambling mogul is sending money to the Republicans is fine, just be sure to reference the billionaire currency mogul that is sending and equal amount to the Democrats (I know... Soro's, Spielberg, et.al are exempted because they agree with you). Get real.
10:01 AM on 06/25/2012
lol....

kind of forgetting something important....the vast majority of Obama's contributions were from small doners (less than $1000). The vast majority of contributions to McCain and Now Romney are BIG contributions (very very wealthy and corporations)

so....why do you support the selling of America to the corporations and the wealthy?
10:25 AM on 06/25/2012
My dear cybexg, the NUMBER of contributors for BOTH campaigns are from small donors.  That does NOT mean that the AMOUNTS raised are solely from small donors.  Obama's fund raising is no different from Romney's.  But I do understand that you are not wanting parity.  Union donations and billionaire leftists have given and continue to give (but with decreasing frequency this time) to the Obama campaign.

It must scare you to know that Republicans have leveled the playing field. 
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Jeff Wolverton
(not my real name)
02:11 PM on 06/25/2012
>> "When Obama had a 3-1 advantage in campaign funds, it was perfectly acceptable."

....and since that Romney is reportedly going to have a 3-1 advantage in campaign funds, you now find it perfectly acceptable.
03:16 PM on 06/25/2012
Good one, Jeff.
08:16 AM on 06/25/2012
In state races money will be the difference. In the race for president Obama has the advantage. The media does not report on stories that make this adminstration look bad (fast and furious). They only report part of the stories to try to advance thier own political ideas. Obama has shown that he will use executive orders to his advantage. Rubio comes up and idea on immagration and Obama cannot have a republican go futher then he does so he uses executives order. He uses his office to promote his campaign. His adminstration leaked classified imformation. He used his power to cover up fast and furious. His re-election is more important then security for classified imformation.
10:14 AM on 06/25/2012
The media has reported on Fast and Furious. You make stuff up to suit your views, sad.
10:15 AM on 06/25/2012
"The media does not report on stories that make this adminstration look bad (fast and furious)."

lol...and yet nearly every major media has carried a story about F&F....lol

only a conservative could live in such a fantasy world as you must
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07:38 AM on 06/25/2012
Had Obama demonstrated the same leadership as President as he did as a Presidential Candidate (and had Ds such as Harry Reid shown a backbone in standing up to the Rs) it might not matter as much how much the Rs will spend to bring down his Presidency. Now it does.
05:48 AM on 06/25/2012
Or maybe the American people are smart enough to vote for the candidates they like best.
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essbird
IOKIYANO
06:44 AM on 06/25/2012
That's the very problem! Look at man- or woman-on-the-street interviews. People vote for candidates because "he seems nice" "I think he'll do the right thing" He has great hair" "He looks presidential" and so on. Nothing about policy, what he'd do. So their "like" is easily shaped by slick ads and sound bites. And that's what the money buys.
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love5pets
A proud member of the FREE STUFF party!
07:54 AM on 06/25/2012
That's some broad brush you use, Essbird. I think there is a segment of the population who is swayed by good looks, a good hair cut...................and skin color.

However, in this political cycle, for a candidate who simply campaigns on what his opponent hasn't done but still doesn't offer a plan of his own, or keeps it a secret or says the following:

“If I tell you what my plans are I’ll lose”…Etch a Sketch™

The choice can be an easy one.

Romney might be a good looking man, but if you're okay with good-looking bullies, then vote for him.

Voter Suppression is anti-American
Obama 2012
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love5pets
A proud member of the FREE STUFF party!
07:56 AM on 06/25/2012
I know I don't like bullies; Romney was a bully as a young man, and he is a bully as a business man.

Outsourcer-in-Chief says:
“If I tell you what my plans are I’ll lose”…Etch a Sketch™
Obama 2012
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HUFFPOST SUPER USER
Fireslayer
03:59 AM on 06/25/2012
The Republican corporate onslaught we are about to experience will only turn people off the mass media. Fear/Hate and implied bigotries will only play to their 39% base,

John Lennon sang the truth here:

http://www.youtube.com/watch?v=SMwZsFKIXa8
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HUFFPOST SUPER USER
pecosdog
this sht writes itself
02:40 AM on 06/25/2012
When the dems win despite of this, I hope there will be severe political and life consequences for the would-be power usurpers. I'm sure there can be much wrongdoing found in those finances of the extreme rich. I'm sure the Koch brothers have missed a few things to cover their azzes. After this election, we will need to destroy them so that they never attempt something like this again.
05:51 AM on 06/25/2012
yes, shame on people for contributing to causes they believe in and exercising free speech. We need to destroy such things and the audacity of such people.
07:14 AM on 06/25/2012
Money isn't speech. It's property. There's a difference.
HUFFPOST SUPER USER
walkthewalk
Watch what people do, not what they say
07:44 AM on 06/25/2012
Especially causes billionaires most believe in like "More Money For Me."
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HUFFPOST SUPER USER
teatwerp
the 2012 teadump is coming
12:47 AM on 06/25/2012
which will prevail, people power or money? only you can decide with your vote.
05:52 AM on 06/25/2012
2010 was a great precursor to the power of the people. They recognized mistakes of the previous election and corrected them.
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HUFFPOST PUNDIT
flossophy
the unfamous anti-establishment classical liberal
06:24 AM on 06/25/2012
Funny how only two years later, people let the Republican establishment and their deep-pocketed teammates up on Wall and over on K street get away with buying the nomination with Iies for their weak, disingenuous candidate who has no record of reform and zero foreign policy experience. I guess voters still haven't learned the lesson about not letting unqualified establishment candidates get away with buying elections. The big question is... How are we going to turn around this country's structural decline, which was caused by the establishments of both parties, if Washington buys the nomination out from under the serious reformer?
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HUFFPOST SUPER USER
teatwerp
the 2012 teadump is coming
06:42 AM on 06/25/2012
and i would say that 2012 will correct the mistake of 2010 when people who were angry because president O didn't do exactly what they wanted when they wanted him to do it stayed home and didn't vote. we'll have to wait and see who is right.
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HUFFPOST SUPER USER
littleolwinemakerme
Put A Cork In It!
11:16 PM on 06/24/2012
When, in the end, Adleman, the Koch Brothers, Karl Rove & all their ilk have blown MILLIONS of dollars & President Obama is re-elected, Nancy Pelosi gets her gavel back & Dems gain seats in the Senate I will be LMFAO!
HUFFPOST SUPER USER
Allene Stucki
09:55 PM on 06/24/2012
Concern for Obama being handicapped by not having enough money, or as much money as the Republicans, is ridiculous. He outspent McCain and he'll outspend Romney.
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Gestas
Mountain Man
09:10 PM on 06/24/2012
I think we should be given the numbers...I personally would vote for the person gets the lest amount of money.
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HUFFPOST SUPER USER
HellBank
Curve: The loveliest distance between two points.
03:17 AM on 06/25/2012
I accept your nomination as president then.
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HUFFPOST SUPER USER
FreedomMan
Writer, Illustrator, Philosopher
08:09 PM on 06/24/2012
Why shouldn't the rich be able to buy the peoples politician's for themselves ? Isn't that what their tons of extra money is for ?
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HUFFPOST SUPER USER
Martha Fair
Professional RepubliBilly Factchecker
08:00 PM on 06/24/2012
When it comes to mind farming the American Public..the price is right for Grover Norquist and the unlimited amount of secret cash available from his oil sheik friends at the Muslim Brotherhood.

When it comes to the RepubliBilly vote, whomever has the most money wins.