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The Little Shop's Revenge

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When Nora Ephron was writing the script for "You've Got Mail," I'll bet she never considered the following dialog:

[Owner of Little Shop Around the Corner talks to her employees about whether to go out of business:]

Kathleen: What am I going to do?
Employee 1: Looks bleak. I say close and do something else.
Employee 2: Not so fast. Give it time. Eventually, Fox Books will go out of business. It's too big. Just wait them out. Remember the dinosaurs. You'll be fine.
Kathleen: Fox Books go out of business? Gimme a break!

The reality of Ephron's tale was based on giant Barnes & Noble putting the squeeze on the independent bookstore Shakespeare & Company by putting two big box stores at Lincoln Center and 82nd and Broadway. Shakespeare had to close, ending a long and valuable tenure on New York's Upper West Side, where reading actual books still flourishes.

Now, it has been announced that Barnes & Noble may be up for sale and that it may well close many of its 700-plus outlets. Sales of eBooks rose from 3% to 8.5% last year and even Barnes & Noble is pushing its eReader Nook to compete with Kindle and the iPad.

As an author who is giving a reading at the Broadway Barnes & Noble on Sept 2, I am not anxious to see printed books disappear anytime soon, but the digital print is on the screen (as opposed to the handwriting on the wall) and we who are in the of business publishing books have to worry.

The irony is that when my latest book was in production, the folks at Barnes & Noble actually had useful input when it came to choosing a title and designing a cover. Their buyer gave the publisher plain-spoken advice like, "That title won't sell," and "That cover design won't jump off the shelf." We paid attention and made changes.

The bleak truth is that profit margins shrink when a book goes digital. Authors and publishers get much less and since a digital book lives somewhere out there in the quantum soup, the book is essentially unavailable for attention like serious reviews and research. And eventually, of course, copyright protections will erode, and one supposes that like the music business, material will start to migrate from eReader to eReader much faster than paper moves from hand to hand.

Will we go back to the Little Shop Around the Corner? Probably not. The present trend, however, is something quite similar. Nowadays, readers gather in coffee shops and pull out their eReaders. It's like having tens of thousands of invisible books available in a small space, with the difference being that the words and images are in the quantum soup where quarks and leptons leap about from iPhone to Kindle to iPad scrambling pixels into meaningless blips of information. Perhaps Kathleen's employee is right. Just close up shop and go do something else, like serving coffee, which as yet does not come in digital form.

 
 
 

Follow Richard Geldard on Twitter: www.twitter.com/richgeldard@gma

 
 
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02:03 PM on 08/22/2010
"we who are in the of business publishing books have to worry"

Speaking as someone else who is in the business (I own a literary agency), it isn't worry that is called for: just stop dragging your feet and get with the program.

Digital books offer huge benefits: Thousands of books in hand, instead of one; reading in the dark and bright daylight; error correction after book purchase; shared digital bookmarks, highlighting, notes; links; reduced pollution; books never have to go "out of print" or "out of stock"; books may be obtained anytime, anywhere, reading can begin within seconds; adding art doesn't cost extra; book sales will no longer be impacted by resale of "used" titles; "borrowing" will be enormously reduced; reader eyestrain is reduced by end-user font and other readability settings; books share across user devices (I can read my books on my ipod, ipad, kindle, or computer); in short, there are myriad good reasons to welcome e-books.

We do need improvements: As mentioned, author income is too small a slice of the digital pie, but it's *your* contract - insist on what you want, and see to it other authors do likewise. You have that power; use it instead of whining about the situation.

e-books are a great opportunity to alter the publishing landscape forever to the great benefit of the author and the legitimate end-user (the reader who actually bought the book.) Digging in your heels will just get you left behind.
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BlackJAC
It's better to be a black king than a white knight
12:26 PM on 08/19/2010
Why do people not understand fads? Why is everyone so insistent on making a sweeping proclamation based on a relatively short duration of data? We've seen the public become infatuated with and then summarily discard rap music, disco music, grunge music, '70s retro, bagel shops, rotisserie chicken shops, frozen yogurt shops, X-FILES-type shows, CSI-type shows, teen soap operas, et cetera. E-books have been around for a while now, but they're only surging now because of the cute and trendy Kindle toy...and who knows how long that'll hold their attention.
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CWPCreator
A ruckus maker for the left...the far left
12:58 PM on 08/19/2010
Except rap music is definitely still around and definitely very popular. But for the most part, yes, I agree. I just hope that all this is is a fad.
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BlackJAC
It's better to be a black king than a white knight
01:21 PM on 08/19/2010
But rap's not the all-consuming end-all/be-all force it once was. Not even adults are trying to use it to show kids how cool they are, certainly not after "MC Rove."
02:42 PM on 08/22/2010
It isn't just the Kindle device itself. The Kindle "experience" is available free on the PC and the Mac, as well as iPhone, iPod and iPad; by creating free Kindle reader applications, Amazon instantly added many millions of devices they can put books in; devices with huge storage, great displays, and battery life sufficient to tire the eyes of any reader. Furthermore, you can read on any one of these you own as you find convenient; for instance, I can read on my computer at my desk, and continue in bed or on the beach with my iPad.

The experience far surpasses that of the physical book. I carry my library around. Every book has its own bookmarks, notes, and highlights. They can be collaborative. I can buy a new book in seconds upon encountering a recommendation or review, and read it immediately - no need to travel or wait for delivery. The selection of books available to me is far larger than any physical bookstore can possibly offer, and getting larger every day. My books are backed up, and not subject to coffee stains or other modes of damage or loss. My home library space becomes available for other use. And my iPad can do a zillion other useful and worthwhile things.

e-books aren't becoming such a force because they are a "fad." Far from it. They're a significantly better way to read. Like computers, e-books signal a serious change in society; and it's a good one.
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BlackJAC
It's better to be a black king than a white knight
07:00 PM on 08/22/2010
"Not subject to other modes of damage or loss," you say? Does that mean the Kindle is physically indestructible? Will it survive being run over by a car? How many recharges can the battery endure before said battery needs to be replaced? Hell, can said battery be replaced on your own without having to buy an entirely new Kindle? Further, are insurance policies offered for Kindles much like Verizon Wireless offers for cellphones, given how easily those things are lost?

Years ago, Bank of America decided to go paperless. Then that earthquake in San Francisco took out their main computer server farm. They were sidelined for four days while they repaired the servers because all the procedures manuals were stored on the servers rather than in bound hardcopies on a shelf somewhere.

A couple years back I lost a book from my carryon somewhere on a flight home from LA. It was a recently published item so it only cost me $8 to replace it.
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HUFFPOST SUPER USER
KalNJ
10:37 AM on 08/19/2010
Even though I'm a fan of small book stores, I think that putting the whole blame on B&N for their demise is a bit of a stretch. The problem, in my opinion, was that small book stores sold books - not an experience.

But before we all dance on the grave of the big-bad-book-store let us remember that most likely no-one will be there to replace them, which means less book stores.
Which is simply sad and a reflection on our society.

Book Reviews: http://www.ManOfLaBook.com
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BlackJAC
It's better to be a black king than a white knight
12:12 PM on 08/19/2010
For me, the small bookstore's problem wasn't that they failed to offer an "experience" but rather their selections were usually way, way smaller. I am not joking when I say I found one small bookstore that was about the size of the average living room and delineated the inventory simply into "Fiction" and "Nonfiction."
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SF TKF
Cthulhu thinks you'd make a nice sandwich.
12:35 PM on 08/19/2010
Not to mention their general distaste for, and unwillingness to carry, most genre fiction (unless the store is geared specifically to one particular genre, like Dark Carnival Books in Oakland CA, or The Book End in Newark CA). Genre is the work pony of publishing. Romance and YA pay the bills so all those literary fic books can be published, sell a few thousand copies (usually less than 5K), and lose money. If you only offer the books that don't sell (or that only sell in very small numbers), your business model is filled with #fail.
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Michael Schiavo
Poet
02:44 PM on 08/19/2010
Your point's exactly right. Indie bookstores -- especially those in small towns -- started to model their approach on B&N and Borders: that is, bring in more sideline items to attract customers. T-shirts, jewelry, bookbags, games. Problem is, that attracts just non-readers. So book sales shrink. Get in more sidelines. Book sales shrink even more. It's this "we have to destroy the village in order to save it" attitude that has book indie bookstores in a spot. If they want to bring back customers, they should, exactly as you've said, give them an experience. Enlarge (or create) an indie press section, a chapbook section, enlarge genre fiction like fantasy, sci-fi, romance, and mystery. Make indie bookstores like living cultural museums. Which is what they are. The other component is paying the booksellers a living wage, something no bookstore, independent or otherwise, does. Forget any MFA or advanced degree they might have: a person who reads books and can talk intelligently about them is an invaluable resource nowadays. You wouldn't pay a museum curator peanuts, would you?
02:27 PM on 08/22/2010
The problem with physical bookstores - indie or chain, large or small - is that shelf space is ultimately limited. So what they carry is a tiny fraction of the titles out there. Consequently, readers have the opportunity to buy only what the current popularity contest has left on the shelf, and *that* is a force for destruction - no more, no less. Digital bookstores can carry many orders of magnitude more books, and in fact, there's no need for any book to become unavailable, once it is available in the first place.

As a reader, I no longer purchase physical books unless they are high-resolution art compendia; from my POV, the sooner the physical book industry dies, the better off I'll be.

At that point, the role of publisher and store will merge (it's already begin, in fact); there will be no need for a publisher to decide what gets published. So you'll still see books that the majority indulges in available; but they will no longer crowd quality literary works (or even last year's popular titles) off the shelves. That particular benefit is truly worth losing physical bookstores for: They cannot afford to keep the "good stuff" on the shelves when "shiny vampire" and similarly trendy books sell more copies. Digital stores have no such problem and offer many other benefits as well.

Good riddance to physical bookstores (and publishers.) I'm solidly convinced that the many, many benefits of e-books far outweigh the very few problems.