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Richard Geldard

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Writing Off Publishers

Posted: 10/18/11 12:23 PM ET

Well, we knew it was coming. First, the big box bookstores like Barnes & Noble drove out the independents (See You've Got Mail). Then, the online sellers knocked out the big boxes (watch as B&N closes hundreds of those big boxes) and now, as we learned in the New York Times this morning, the big publishing houses are next.

Amazon is going directly to the authors, cutting out the publishers, even offering advances to sweeten some deals, but also making it easier for authors to put their books into the Kindle digital mainstream, in effect driving out the printers as well. Amazon will still print books, but ebooks will be the major platform.

As an author, I have worked with five different publishers, most of whom were helpful and encouraging, but after publication they were not very communicative. In only one or two cases have the relationships grown into friendship. The frustrations have been several: loss of control over the destiny of the book; little awareness of sales; late and sometimes missing royalties.

Now, Amazon has opened up the inner sanctum of publishing by allowing authors to check sales on line, by connecting us directly to the Nielson BookScan sales data. Publishers are cringing about this release as well as the overall threat to what was once an exclusive domain.

The arguments against cutting out the publishers are clear enough: less quality control over what is published; no in-house publicity from experts in marketing; no clear system of reviews from knowledgeable people who trust established publishing houses and university presses.

But the arguments against what many see as elitist control over what gets read are also strong: publishers deciding themselves what will sell or not; good books never published because they won't make a profit; financial concerns over printing and warehousing costs.

As the direct result of needing research material and flexibility, I recently purchased the least expensive Kindle, specifically to store older books in the public domain at little or no cost. I have also added a few books in copyright as well. I now have the capacity for storing 200,000 books in this thin, readable and very handy little device. My limited collection can grow to the size of a community library.

Like it or not, what Amazon is doing and what Google's scanning enterprise accomplished is a democratic and freeing exercise. Not only that, consider the environmental savings: oxygen-producing trees remain standing; energy saved in production and storage, to name the obvious.

As the romance of the printed book goes the way of the portable Smith Corona we all loved, and the walls of our homes are no longer enriched by shelves of beautiful bindings, we will indeed have lost something very near sacred for many. But consider what we have gained when gifted writers and eager readers are connected directly with one another, more cheaply, much faster and perhaps, even for the better in the long run for the future of our culture.

 
 
 

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03:18 PM on 11/18/2011
"good books never published because they won't make a profit"

That's quite correct. Many writers whose books are rejected fail to ask the logical question: if agents and publishers don't think my book will sell well, how will I become successful by self-publishing?

The average traditionally published book sells–get ready for this–500 copies! The average self-published book sells 150 copies.

If the central animating energy driving you to write is a fantasy of becoming rich and famous, you should stop writing now. For all but a few outliers, it never happens.

Dennis Hopper: The Wild Ride of a Hollywood Rebel
05:02 PM on 11/02/2011
Obsolete is the notion of "real publishing" as opposed to "self-publishing" and the stigma behind it. All the big publishers started off as self-publishers with a first book. Today, having a "real publisher" means a corporation bought your book and is pushing it to a physical retail chain that's diminishing in relevance every day. Technically, it's not even your book they're publishing; it's theirs. Now that I'm finishing books 4 and 5 and working on a second edition of book 3, I've pretty much stopped referring to myself as a "self publisher." I produce and market books like anyone else in the business, but I use print-on0demand (POD) to sidestep the risks and liabilities of huge print runs and expensive bookstore returns. I also own 100% of my rights and royalties. I am a publisher and I don't need the blessing of a New York publishing conglomerate to validate my business or my books.

Thanks,

Dave Bricker
http://www.oneHourSelfPub.com
01:30 PM on 10/18/2011
As a book blogger, someone who has self published and now work with publishers for my current series The Sanction Chronicles, I am torn.

Yes Self Pub is great, publishers are a for profit business so if they do not see the profit they are not going to invest even if they are small press and there are no advances or print costs. Time is an investment. Go right to the readers and if the subject interests you there will be others out there that have the same tastes.

Having a Publisher is great. I want to learn, so I ask questions constantly. Look at my work and try to get better and catch my weaknesses to improve and work with a press that takes time to help me. Same reason I work with multiple publishers, take what you can learn where you can and gain from the experience of others.

As a blogger Self pub is a gamble. Small press is a gamble. An established publishers product has gone through testing and is of a quality that this house is willing to put their name on. Quality control. I rarely reviewed because I often did not get past the 5-10th page. Once you get burned with poor editing, bad storytelling, and books that are not ready to be published you stop taking review requests from those publishers, from self pub authors.

There are a lot of things to look at on both sides when deciding.
Terry Kate
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rgeldard
02:27 PM on 10/18/2011
Agreed to all of that. As a sometime reviewer, I decided to review only books I want to recommend, mostly non-fiction. When Amazon gives you a few pages to taste, that's another small test of quality. At any rate, I have been watching the changes over the last twenty years, and quite suddenly, with the digital revolution, change is accelerating and readers will have to develop discrimination and judgment on their own.
01:03 PM on 10/18/2011
Amen