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Richard Kirsch

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We are the 99 Percent: A Progressive Narrative in One Powerful Phrase

Posted: 10/14/11 06:48 PM ET

Cross-posted from New Deal 2.0.

One of the most common criticisms of progressives is that, unlike the right, we don't have simple messages that tell our story. Our young leaders at Occupy Wall Street have come up with a powerful answer: We are the 99 percent.

For the past several months, I've been working with a group of progressive leaders and communicators on the development of a "progressive economic narrative" -- a way of telling our story about the roles of the individual, business, and government in creating shared prosperity. The right has a well-developed view, to the point where after several decades it can now be summarized in three brief phrases: free markets, limited government and individual liberty.

If we as progressives do our job well, we will also get to the point where we have three such phrases that are widely recognized. But that actually takes a long time. (Here are three candidates, but the fact that you may not nod your head readily when you read them is because you can't shorten the process: shared prosperity, government that works for all of us, and liberty and justice for all.)

For now, I'm celebrating the fact that we now have one phrase that tells much of our story: "We are the 99 percent."

This phrase's power is in the emotions it elicits. It is triumphant, not defeatist. It says, "We have the power and the moral authority, not you!" It conveys action -- we're standing up for ourselves and occupying your turf. It declares our common humanity. It is hopeful.

The progressive economic narrative I've been helping to draft has five conceptual pillars, and understanding them helps illustrate why "we are the 99 percent" also works intellectually. The first pillar of the narrative defines the progressive view of our economic problem: the crushing of the middle class by the rich and by corporate America. "The 99 percent" is a great unifying expression of inequality, as it avoids the separations that come from labels like "the middle class," "working class" and "poor." It says we're all screwed together by rising inequality and highlights those who are responsible: the super-rich and big corporations.

The second pillar defines what makes a successful economy: the well-being of our families in a big middle class and the productivity of our nation, not the stock market and corporate profits. "The 99 percent" is a simple declaration that our economy is driven by the vast majority of people, not a few super-rich.

The fourth pillar (I'll come back to the third) defines the political problem: our government has been captured by the super-rich and corporate America, corrupted by big money and politics. "We are the 99 percent" affirms that we have to take our democracy back to ensure that our economy works for all of us, not just the richest few. This has been a consistent message from the Occupy Wall Streeters, who seamlessly link inequality, corporate power and corruption.

The fifth pillar is a call to action. And here's where the triumphant power of "We are the 99 percent" works so well. It's no accident that the phrase took root in an action that people could easily do -- posting a picture of themselves with their story -- and was adopted instantly by a movement.

The third pillar explains the role of government in building a successful economy and the relationship of public action to individuals and business. It can be summarized thus: We build a large and prosperous middle class through the decisions we make together, investing in our people, expanding opportunity and security, paving the way for business to innovate, and doing business in ways that create prosperity and economic security for Americans.

This third pillar is essential to explaining how we should solve our problems and refuting the conservative view that the economy is driven by natural forces, best left on its own without government interference. "We are the 99 percent" opens the door for us to tell that story, but we need to fill in the blanks. When people say that Occupy Wall Street doesn't have demands, we should look at that not as a criticism, but as an invitation to complete the story. Everything about the phrase establishes the point that we build an economy that works for all of us when we make decisions that benefit the 99 percent.

Helping the American public understand a progressive worldview about the economy starts with our being clear on what we believe and telling that story consistently and widely. The best evidence that we're on the right track is when a simple message captures the hearts and minds of us -- the 99 percent.

 
Cross-posted from New Deal 2.0. One of the most common criticisms of progressives is that, unlike the right, we don't have simple messages that tell our story. Our young leaders at Occupy Wall Street...
Cross-posted from New Deal 2.0. One of the most common criticisms of progressives is that, unlike the right, we don't have simple messages that tell our story. Our young leaders at Occupy Wall Street...
 
 
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12:06 PM on 10/26/2011
YES....We are the 99% and have the power and the authority to VOTE THE CRAZIES OUT IN 2012; EACH AND EVERY HOUSE AND SENATE MEMBER. We're making a list and checking it TWICE!!!!
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drkazmd65
Mom Taught me - Question Everything - Thanks Mom!
04:22 PM on 10/17/2011
I am part of the 99%
I am part of the 53%

There is no contradict­ion here for most of us.
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intolleft
ObamaTAX...getting you shovel ready
03:54 PM on 10/17/2011
99% of what?
06:12 PM on 10/16/2011
Yes, the statements,'I can't tell what they want and""There's no unifying message"are getting tired and worn. Of course people in the 99%do not all have the same specific personal concerns but all are subject to the effects of Corporate greed and undue influence wether as broad policy or with personal tragedies as housing foreclosure,medical bankruptcies.
It would do a grave disservice to the 99% to try to narrow the discussion down to a few soundbites.This truly would be biting the bait and would limit the number of potential participants in this great.if fledgling,movement.
04:25 PM on 10/16/2011
My proposed 'Manifesto for the 99%' is in response to the supposed lack of clarity and direction of these protests. From my perspective we can all win from these principles put into action:
1. Full Democracy. Not the partial bought-out Democracy we now have, which is more or less the same old Oligarchy of the Middle Ages.
2. Honesty, integrity and accountability in words and actions.
3. Ethics, not morality. Morals are personal/individual values and impossible to get consensus on. Religious beliefs are too diverse and not applicable to serve as a basis for running countries, business, etc. Ethical behavior and actions are more easily agreed upon. The Golden Rule is a prime example of keeping it simple and universal.
4. Co-ordination rather than 'Rulership'. People chosen with the right qualifications and intelligence in the relative field of need.
5. Clear compassionate and direct communication, rather than saying whatever is 'politically correct'.

Yes a lot to ask for, but we need major changes.
03:35 PM on 10/16/2011
Occupy Wall Street turns to the A United World Social Network (WE Party) for help to create change without protesting.

WE THE PEOPLE want to see a shift in consciousness from I to WE - www.weparty.info

WE are putting together a program for ALL governments - WE THE PEOPLE appeals to 100% of the people. At WE PARTIES WE are making a difference at www.weparties.info and not getting arrested.

See the 100% World Peace Club (www.aunitedworld.net/club) - Create WE Party websites (www.15freesites.info) - Join the shift from I to WE

"Learning your purpose is your energy source to promote kindness and pass your love forward" http://www.youtube.com/watch?v=fOJzKMZCdCA -

Your followers can definitely help us create a shift in consciousness! http://aunitedworld.net/shift

The (http://www.aunitedworld.net) Social Network is for "People Helping People Online"

This has nothing to do with the Tea Party. It's the WE, Party and it appeals to 100% of the people, 100% of the time.

The WE Party is about helping and inspiring others primarily online. It's about doing what's right. If a person does something that 99 out of 100 people feel is right and there is one person that doesn't feel that way, then it is wrong! WE are the people with Character!

The WE Party Mentors say "WE can make a difference" - "Yes WE can" - United WE stand" - "WE can be the change WE wish to see in the world"
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11:39 AM on 10/16/2011
the protest wall streeters, are in the process of being hijacked, this protest movement, started as a movement of the forgotten middle class, if liberal take over happens it will loose any support it has now.
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drkazmd65
Mom Taught me - Question Everything - Thanks Mom!
04:13 PM on 10/17/2011
I think you are, in part, wrong katyland.

If either Political Party (given, the Republicans doing so is kind of far fetched) manages to take over the 99% movement, it will begin to lose support rapidly.

The Deomcratic Party in power is generally not all that Liberal. The DLC is an owned subsidary of the Corporate Oligarchy, just as much so as the RNC.

I am of the opinion that one thing - and maybe only one thing - that the Liberals, Libertarians, Teapartiers, Progressives, Greens, and many unaffiliated can agree on is this.

Our Government has ceased to work for most, if not at least 99% of us. What to do,... where to go,... and how to progress from that point is what we need to come to some sort of understanding about among ourselves.

We've got to look out for each other - the Government isn't doing it, and is instead trying to play us off against each other while they continue to try and pull our stings.
09:29 AM on 10/16/2011
Peter Combs said: "As for non Bank US Corporatio­ns, they make decisions basd on economics and nothing else, the world economic system has changed...­this persistant talk about US COmpanies and Wall Street without a much wider view is a waste of time..."

You missed a very important part of the problem. They make decisions based on PERSONAL economics. The executives make decisions that will line their own pocketbooks - often in ways that ultimately destroys the companies they work for. Bank executives deliberately made bad loans by disregarding the corporations own lending rules, they pocketed their bonus's and departed to the next company. There is a group of criminals who raid companies - this has been going on at least since the 80's. It includes outsourcing positions and pocketing per head fees and then moving on to the next feeding ground. Some of the 1% are pirates.
05:32 AM on 10/16/2011
Crushing repression of wealth over labor. The federal Government is in no position to protect the 99%. States Governments are unwilling or unable to protect the 99%. Who will stand against the 1%? The argument that smaller government is the best government is made by those that benefit the most from lacks regulation, non compliant business models, over throwing or at the very least corrupting a government of the people. In my opinion to argue for the 1% is to argue for anarchy and repression. To align ones way of thinking with those that have mastered the illusion of freedom in the form of servitude is to grant sacrifice in their name. Attaining wealth and security should not insulate from civility. Community is companionship to freedom. One without the other leaves the lessor unable to fend off the agents of commerce that desire not for the community but the riches gathered and safeguarded. Freedom without confines is chaos. Freedom with laws that affect each differently is subjugation. Freedom for the many is forming a community of people respecting the rights and wishes within boundaries and regulations of a civilization. Our country seems to have lost the desire to hold all accountable for the good of our civilization. While our communities despair in vast numbers. The message seems to be one of isolation. Let not the agents of commerce decide whether to demolish our communities. Dignity and respect are shared values lost to commerce. Integral to liberty and happiness.

99%
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02:55 AM on 10/16/2011
Just a minor quibble. You shouldn't repeat the error of the right, which is to produce a monstrous self-contradiction on wheels.

If you take the intellectual edifice of what the conservative movement and conservative political views on the economy are made of - as grown over the past half century, say, and represented in the work of their economists and political scientists - you'll find that there is just NOTHING in it that would justify EITHER the Tea Party OR the channeling of all wealth to the top 1%.

Here's the relevant consequence of this little fact: it means that the 99% are subject to ZERO criticism of being leftist.

If those who built the intellectual edifice of the right over the past half century have one iota of intellectual integrity, they will agree with the 99%.

Because they know perfectly well that banks and special interests are to the glossy free market democracy of Ayn Rand style what computer viruses are to the internet.

That's because they found out in their theories. They are the ones who discovered it.
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drkazmd65
Mom Taught me - Question Everything - Thanks Mom!
04:18 PM on 10/17/2011
Agreed. The discontent that has led to the 99%er movement is very similar to the general discontent among the more conservative that resulted in the origin of the Teaparty movement. The Teaparty movement has allowed itself to be manipulated and herded by Corporate interests and is not quite what it started out to be.

The 99% idea isn't about Left or Right. It isn't about wealth redistribution, though some individuals demonstrating may have that idea in mind. It is about the simple fact that "We" have had enough of a Government that works almost soley for the 1% who already have most of the benefits to begin with.
08:02 PM on 10/15/2011
99% of what? Who forgot the decimal point?
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spinotter11
Spinning through life and trying to understand it.
10:18 PM on 10/15/2011
Are you mathematically challenged, or what is your (decimal) point? 9.9%? 0.99%? 0.099%? Which of those numbers do you like, and what do they mean to you? We're saying that the vast majority of Americans (99% of us 310 million Americans) are being robbed by the 1%. And there I will give you a decimal point, because the bigger robbers are the 0.1%, and the biggest of all the 0.01%. That's still 31,000 individuals and the 400 wealthiest among them (that's on the order of 0.00001%) possess more than the 150 million at the bottom. Do you get my (decimal) point?
05:45 PM on 10/16/2011
Sorry but the decimal point brains overseeing this site won't forward my reply
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04:03 PM on 10/15/2011
The only problem is that it is a lie.
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spinotter11
Spinning through life and trying to understand it.
10:21 PM on 10/15/2011
No, it is not a lie. You may not feel that you belong to the 1% or the 99%, but mathematically you do. You may not feel that 99% is the best place to draw the line, and we can argue about that. But the USA increasingly is a nation of haves and have-nots, and this disparity has been growing ever greater over the last three decades. Do you disagree with that statement?
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08:35 PM on 10/16/2011
Before we spar here, exactly what do you mean by 99%? It if is wealth, 1% own about 40%. If it is income the 99% would include people making a quarter million a year.

99%, to be a "powerful phrase" needs to actually mean something.

As it is, it seems to me to be an attempt to glom moral authority from the truly needy by acting as you are one of "them."
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drkazmd65
Mom Taught me - Question Everything - Thanks Mom!
04:19 PM on 10/17/2011
What part of it is a lie?
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kamact
Market Observer
03:43 PM on 10/15/2011
I like this summary of key progressive messages,...To this point the GOPers have been much better communicators,...masters of misinformation.
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spinotter11
Spinning through life and trying to understand it.
10:26 PM on 10/15/2011
The reptilian brain, unencumbered by the higher centers whence proceed our esthetic, moral, and spiritual selves, is a powerful engine of selfish destruction.
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11:57 AM on 10/15/2011
"We are the 99 Percent" is not "A Progressive Narrative in One Powerful Phrase" is it sad hyperbole.

plenty of people (far more than 1%) still believe in private property and want no part of government confiscation.
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spinotter11
Spinning through life and trying to understand it.
10:27 PM on 10/15/2011
If that is the message that you are carrying away, I ask you to listen again. One would think that you were an apologist for the 1%, which I know you cannot be.
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drkazmd65
Mom Taught me - Question Everything - Thanks Mom!
04:35 PM on 10/17/2011
I believe in private property rights. I am part of the 53% and the 99%. This movement has very little if anything to do with confication of private property, or even really at its heart about taxation.

Learn a bit more about it. Then think about it and rejudge.
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lrobb
Gold Standard = four paws and a tail
08:54 AM on 10/15/2011
Europe though Socialism was wonderful, too, until they could no longer afford it.

The model for fixing our economy is not camped out in a park in New York City. It is our next door neighbor, Canada. In the 1980s Canada faced runaway entitlements, a burgeoning deficit and a recession. The fix was painful but necessary.

Pity they didn't fix their health care system at the same time, although it is still far less expensive than America's. It is not, however, less expensive than Singapore, Switzerland, Holland or Germany all of which have a public/private health care partnership.