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Richard Laermer
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RLMpr CEO Richard Laermer is an oft-quoted source to media and other influential types who appears on CNN, FOX News and in all media on media, trends, and the marketing fields. As a noted speaker on trends and media, he is the author of the new book 2011: Trendspotting. Laermer is the best-selling coauthor of Punk Marketing (, in addition to the writer of perennial PR handbook Full Frontal PR and 2002’s TrendSpotting (plus others).

He is widely sought as a lecturer and media trainer, has co-hosted TLC’s cult TV show Taking Care of Business, and has a following as commentator for Public Radio’s Marketplace program. His BadPitchBlog (, with Kevin Dugan, is the industry’s watchdog and a recipient of PRSA’s Bronze Anvil Medal for Best Blog. He is the man behind Unspun Radio, available on iTunes and celestial radio stations, and the blogger behind

Previously a journalist for too many years, Laermer was director of public affairs for Columbia Business School, where he used his "bullet-theory" campaign of getting boatloads of distinct stories into the news at once to help the School reach the $75 million mark in a $100 million capital financing drive within seven months. Within six months' time the School's dean had become a major education spokesperson and Laermer's initiatives were the talk of national business media (particularly with his seminars featuring Kissinger and other bigwigs).

As a reporter, Laermer’s work has been featured in The New York Times, New York Daily News, Reuters, USA Today, New York magazine, Saturday Review, NY Observer, Us mag, New York Observer, Interview, Crain’s NY, New York Post, Chief Executive, Soho Weekly News, Editor & Publisher, and many others (all over the journalism map).

His outlandish, though logical, speeches, about trends, media, and marketing have wowed audiences as he hosts seminars and keynotes for corporate and civil organizations, marketing groups, PR and sales forces, and genial gatherings. He resides in New York and Connecticut and seatbacks on airplanes. His hobbies include judging a book by its cover, studying the future, and rewriting his bio.

Entries by Richard Laermer

Bri-Wi Solution: Career Day for Brian Williams

(0) Comments | Posted February 18, 2015 | 5:59 AM

You're as sick of hearing about Brian Williams as I am. However, I think I've found some solutions. Some of them are so simple, I'd be surprised if they weren't in the works already.

Turns out Williams, the sad one-liner in so many recent jokes (and a guy who...

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Where Argo, So Do I (Or: What Affleck Happened?)

(8) Comments | Posted November 6, 2012 | 6:47 PM

After viewing Affleck's future Oscar-winner recently, I got stuck on a few items of semi-importance. None of them will go away. Argo deserves high praise from cynics. The fact is, major American films are usually so pointless and forgettable that when something makes you not want to talk about where...

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Comcast's Evening News: A Giant Promo Machine

(0) Comments | Posted May 8, 2012 | 10:49 AM

Walter Cronkite brought us the evening news for decades; we watched in awe. Uncle Walter packaged stories of import that made tens of millions stop, sit, lean forward, and grab it in. There was never a doubt that Cronkite was in charge.

These days we have Brian Williams presenting segments...

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Are Words Appreciated Anymore?

(1) Comments | Posted January 23, 2012 | 9:45 AM

These days people communicate in funny ways. I often wonder if anyone is paying attention to the words they write down (forget what they say -- we either babble or murmur). But if someone goes "Speaking of" while responding to you, have you noticed it rarely has anything to do...

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What to Expect in Year '12 (Aside From a Crappy Economy)

(2) Comments | Posted December 14, 2011 | 9:57 AM

I've been known to be a bit of a reluctant soothsayer and this coming year is the one that, well, I'm saying a lot about. A lot of the "big stuff" that everyone's been waiting around for (not hovercrafts, no) will begin to emerge around 2012.


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Sorry Mr. Bourdain, I'm The King Of The Layover

(3) Comments | Posted December 1, 2011 | 7:45 AM

I see that smug Anthony Bourdain has a new Travel Channel show called The Layover. He gets off planes and tries food out. Big deal. I do layovers for a living -- and believe me they are not at all fun.


My work involves a lot...

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A Farewell to BlackBerry: The End of the Affair

(10) Comments | Posted November 11, 2011 | 10:36 AM

Yesterday I killed my Torch -- the 13th model BlackBerry I'd owned, overused and obsessed over since 1996. The little device had been with me, on my person, since Research In Motion delivered me the teeny RIM pager that untethered me from my desk forever. The pioneering Canadian company was...

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Athens: New World to Emulate

(1) Comments | Posted October 28, 2011 | 3:12 PM

Athens is the dirtiest, foulest, most-disorganized city I've visited in decades. The capital city of Greece is ripe with pollution; there isn't a motorbike that doesn't snort emissions far worse than cars. I can't get enough of it and you can sense the excitement in every section of town. Each...

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Bad News Is Good News: All in the Pitch

(4) Comments | Posted September 6, 2011 | 10:02 AM

Bad shit is everywhere. It's unavoidable. The economy is in shambles, we still have millions of Americans without health insurance, unemployment sits at 9.2%, 43 out of 50 states are operating on a budget deficit, the Kardashians are still talking, our weather is unbearable, and I just learned that iTunes...

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Donald Trump Goes Down

(0) Comments | Posted April 22, 2011 | 9:04 AM

I am a big fan of Fred C. Trump, father of that guy who simply won't shut up. The elder Trump stood for something; he was a self-made real estate mogul who, unlike his slicker, stranger, galling son, was quite low key and parked his ego at the office door....

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These Award Shows Mean Nothing -- and We Can't Get Enough

(4) Comments | Posted February 26, 2011 | 3:28 PM

Let's say you go to work, like me, and at the end of the year you get an award for doing your job. Silly, right? Wrong. That is what the "self-servicing" entertainment industries do: give awards for best film, music, TV, book, magazine, and hairstyle (well, not that).

Hello, and...

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Gerry Rafferty and the Inanity of Fame

(25) Comments | Posted January 5, 2011 | 11:37 AM

It's so damn sad to think of anyone spending years in a room, depressed and drinking and hoping for a better life. But it's worse when it is someone you thought "had it all." Reading about the death of Gerry Rafferty, whom you had to know if you turned on...

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I'm Not Shopping (How To Stop Spending in this Dangerous Holiday Month)

(2) Comments | Posted November 20, 2010 | 12:48 PM

Grandma got run over by a reindeer on her way to Kohl's at 3 a.m on Black Friday. Don't ask me why the store was open and how come employees don't revolt, but, oh, of course, it's the nation's most-celebrated phony holiday.

Ah but not for me! I'm certain...

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The Last Decade & Mediocrity: A Look Ahead

(5) Comments | Posted November 7, 2010 | 6:05 AM

There's a Kurt Vonnegut short (very short) story called Harrison Bergeron. In it the United States Handicapper General, under the auspices of the 211th, 212th, and 213th Constitutional Amendments, has stamped out individual talents and characteristics for the sake of total unimpeded equality. The population is fed mindless entertainment, all...

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"Your Life Hasn't Changed By The Man Who's Elected"

(1) Comments | Posted November 1, 2010 | 3:30 AM

"I think anybody who's has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion."

--Barack Obama

Fact: Marketing and PR has won this election--public opinion is being swayed by the constant appearance...

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You don't want to help, you just want help: A rant

(3) Comments | Posted October 17, 2010 | 12:28 PM

My PR agency, which creates and manages campaigns for technology firms and entrepreneurial ventures, has been around for 20 years. We've got 15 staff and about $2 million in annual revenue. I've also written 12 books and spend half my time doing speaking engagements, and so I've made...

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It's October; Let's Work!

(0) Comments | Posted October 7, 2010 | 7:25 AM

Here we are, in one of two months where we are actually supposed to work. Funny, right?

No. Not really. This is the true month of our discontent. We have nothing getting in the way of us accomplishing all the goals we have set in front of our faces.


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Michael Douglas' 'Blatant Honesty' Could Stone Wall Street 2

(1) Comments | Posted September 22, 2010 | 6:24 AM

He is everywhere. We do not live under a rock so we know the star is being treated for cancer. It's sad, but he's moving on. He's learning to cope; looks fantastic while undergoing chemotherapy. He's gonna beat this thing. He may have passed the HPV virus onto his star-wife....

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How to Know if Your Client's an Incurable Ass

(1) Comments | Posted September 9, 2010 | 7:22 AM

This post has been a long time coming.

If you work for a living, 

every now and then you are fortunate to have dreamy clients - the ones that...

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Seven Signs the Recession's Still Ramming Us

(2) Comments | Posted September 1, 2010 | 4:48 PM

This is not a rant. It's a reintroduction to something you knew in 2009 all too well: The Great Recession.

People tried to tell us it was over. I, like you, was skeptical. Here is a look at how to recognize that we are back in the throes of a...

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