Richard Seireeni, author of The Gort Cloud, is a 30-year veteran in brand consulting and marketing. He has been art director of Rolling Stone magazine, creative director of Warner Bros. Records, and co-creative director of EnterpriseIG, New York. He has managed his own consulting business, The Brand Architect Group (www.brandarchitect.com), in Los Angeles since 1984, with affiliated offices in Tokyo and Shanghai. Seireeni graduated from the University of Washington School of Architecture and is a member of the US Green Building Council. Seireeni lives in Los Angeles, California, with his wife and two children.

Blog Entries by Richard Seireeni

Financial Reform: How Much Did I Make, and How Much Did They Make?

1 Comments | Posted October 14, 2009 | 12:40 PM (EST)


It was just over a year ago that Lehman Brothers collapsed. For many of us, this is a collective memory milestone that also marks the collapse of our investments and retirement accounts. So, as Congress begins the discussion of much-needed regulatory reform, I have a simple request: full disclosure.

Every...

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Fox News Propaganda Machine: Encore

Posted October 13, 2009 | 10:42 PM (EST)


They must be getting pretty desperate over at Fox News HQ. Tonight they posted the following headline: "Records Show Obama Mostly Travels To States He Won." Oh my gosh. "In his first seven months in office, records show three out of every four official trips Obama and his administration have...

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Big Little Green Idea

Posted October 13, 2009 | 03:43 PM (EST)


I believe we can make a very large impact on our environmental footprint by simply adopting some low cost, common sense changes to our lifestyle. Here's one of those ideas courtesy of my wife's pestering.

Clothes dryers use a lot of energy. A recent article in the New York...

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Fox News Morphs Into Propaganda Machine

18 Comments | Posted September 25, 2009 | 07:42 AM (EST)


Has anyone noticed how Fox News has turned into a propaganda machine with a single mission of attacking Obama at every turn? It's hard to miss.

For instance, over the last 24-hours Fox has been frothing up its conservative readers over a single incident in a Burlington, New Jersey...

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There's No Health Care Crisis In Japan, So Why Is There One Here?

14 Comments | Posted August 25, 2009 | 08:42 PM (EST)


I'm sitting in my Tokyo hotel room, studying the conflict over US health care reform from a comfortable distance. Here in Japan, they don't understand our problem. Here in Japan, there is no health care crisis - even with a rapidly aging population. No one goes bankrupt over medical bills....

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Transforming the African Brand Through Sustainability

2 Comments | Posted May 7, 2009 | 04:46 PM (EST)


I'm flying back from Nairobi. I had the privilege of making a presentation to a group of African sustainable business leaders. There was a passion in this small, but engaged meeting, a passion that makes one think of a positive future, rather than obsessing about AIDS, poverty, war and corruption,...

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How the Green Community is Giving Birth to New Brands

Posted March 9, 2009 | 12:47 PM (EST)


Business may not be so great these days, but the growing awareness of environmental and social issues is creating opportunities for ecopreneurs and their new products and services. In many cases, new green brands are entering and competing in markets that have been dominated by large multi-nationals for decades. This...

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How Is Green Business Doing Today?

Posted March 3, 2009 | 01:45 PM (EST)


The Dow closed below 6800 today. The last time that happened I was in my forties and still able to ski black diamonds at Mammoth. Aside from an annoying time check, I'm sure this news motivated a lot of bloggers to get blogging, including me. I've just published a book...

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