Every day while the right-wing Super PACs pour millions of dollars into attack ads, canvassers for Working America, the AFL-CIO's community affiliate, knock on nearly 25,000 doors and talk to more than 10,000 actual voters in town after town and state after state.
Each conversation is a little bit different, but together they amount to something like a series of giant nightly focus groups with people who are as "real" as you can get.
Voters care most about big issues like taxes and jobs and education. People want the richest Americans to pay reasonable taxes so our country can create good jobs in construction, transportation and more, and so we can hire police officers, firefighters, teachers and other public workers for our communities.
Those same people tell us without question that they're counting on Medicare and Social Security. They can't afford any cuts. None. Especially not to give more tax breaks to millionaires and billionaires.
Voters at the doors in Wisconsin last week associated Medicare cuts and a voucher system with Mitt Romney's campaign and Republicans in general. They told our canvassers that Republican plans to switch Medicare to a voucher program "worried" and "scared" them.
When canvassers explained that Mitt Romney did more than simply discuss the voucher plan, he actually picked its author as his running mate, the voters overwhelmingly made up their minds in favor of President Obama.
Here's something we hear all the time.
Millions of Americans support the particulars of health care reform. If anything, they'd like to speed up and expand implementation. Parents of school-age children and young adults tell us they've already been helped by Obamacare, and they reject Mitt Romney's plan to overturn the Affordable Care Act on his first day in office.
Undecided voters often report confusion about the Republican candidate's actual vision for America. That was the case in Colorado after the first debate, where voters thought Mitt Romney forcefully defended his positions. Those voters just couldn't nail down what those positions were.
One Fort Collins voter said, "I'm waiting to see who told the truth."
Solid facts, and especially information that people can verify, is what's most powerful and persuasive to truly undecided voters.
Colorado voters who support President Obama said they want the president to "fight back" more in the next debate. Ohio voters told our canvassers they want President Obama to take up where Vice President Joe Biden left off and expose the real Mitt Romney for what he is -- the Etch-a-Sketching politician whose only honest statement has been that he doesn't care about 47 percent of Americans and whose chief business skill has been to outsource jobs as CEO of Bain Capital.
Mitt Romney's Achilles heel is what he supports and what he won't own up to.
President Obama's strategy should be to relentlessly explain, explain, explain.
That's our plan, too.